Lancome Price 30 times times inflation Truth Chinese consumer money is worth

"Editor's note" in the import of high-priced goods tax or not drop in the debate, an important consideration is to reduce the import link tax to achieve price reduction, to solve the domestic and foreign the same brand price difference too big problem. So, the main reason for the formation of domestic and overseas spreads is only tax? Trade experts pointed out that cosmetics due to different specifications, ingredients, the actual price difference is very large, by comparison of imports, value, can not accurately reflect the actual purchase price of each product. But this data, at least from one side, reflects the fact that foreign purchase prices are lower.　　In accordance with the Lancome day cream per kilogram of 50 euros imported price estimates, 50 Patrick cream Import price of only 23 yuan, even if the tax to 50%, pay tax burden of less than 12 yuan, compared with the retail price of more than 600 yuan, is negligible. 50 Patrick Cream Import price of 23 yuan to sell more than 600 Beijing da Wang Road New Light World, Lancome intelligent Joy to the day Frost (50 ml), 695 yuan, Lancome firming cream (50 ml), 895 yuan ... Lancome Company's sales staff said they have a unified price at home, even in Shenzhen, the sales price is the same as Beijing.　　According to the reporter understand, in Hong Kong Tongluowan Percival Street Sasa Shop, these two frost price all dozen 85 percent, after the price of 459 Hong Kong dollars and 553 Hong Kong dollars, about 381 yuan and 459 yuan, compared with each of the mainland cheaper than nearly half. The same import of cosmetics, domestic and foreign price gap is large, is an indisputable fact.　　So, lower the import tax rate, can the product be greatly reduced?　　Guangdong, a long-term company engaged in cosmetics import business manager told reporters: Cosmetics in the import link to pay how much tax, in addition to the items, tax rates, the most influential or customs declaration price (ie "Overseas purchase price + transportation fees, insurance, etc."). In the hands of a trade statistics show that 2010 China's cosmetics imports of 47,100 tons, the import amount of 997 million U.S. dollars, according to this amount, the value of conversion, the average down, the import price per kilogram of about 21.2 U.S. dollars.　　Among them, Lancome Day Frost (Origin France), the import price is about 50 euros per kg (about 463.5 yuan), l ' oreal dye hair paste (Spain), 7.53 U.S. dollars per kg ... Trade experts pointed out that cosmetics due to different specifications, ingredients, the actual price difference is very large, by comparison of imports, value, can not accurately reflect the actual purchase price of each product. But this data, at least from one side, reflects the fact that foreign purchase prices are lower.　　In accordance with the Lancome day cream per kilogram of 50 euros imported price estimates, 50 Patrick cream Import price of only 23 yuan, even if the tax to 50%, pay tax burden of less than 12 yuan, compared with the retail price of more than 600 yuan, is negligible.　　The expert said that because the import price is the main basis of Customs levy (in addition to transport costs, insurance, etc.), if the price in the market share of the sales price is small, even if the tax reduction, it is difficult to achieve a substantial price reduction effect. Internal and external spreads are not related to import duties experts said that because the import price is the main basis of Customs levy (in addition to transport costs, insurance, etc.), if the price in the marketThe proportion of the price is small, even if the tax reduction, it is difficult to achieve a substantial price reduction effect. Analysts pointed out that, in addition to import tax, the retail price of foreign cosmetics is mainly affected by the market positioning of imported brands, marketing strategies and domestic logistics costs, distribution costs, exchange rates and other factors together. Beijing Xinguang World a sales manager of a U.S. import brand cosmetics said, "imports of cosmetics in the Chinese market is a high price strategy, a substantial price reduction is unlikely." Secondly, the cost of domestic distribution of imported cosmetics is high.　　In most cities, most of the cosmetics live in the golden position of the market, in addition to the expensive rent, retailers to the supplier of the shop fees, shelves, festival fees have become "unspoken rules", will eventually be "passed on" to consumers.　　Is there a consumer error in cosmetics? Experts pointed out that the Chinese consumer in the cosmetics consumption there is a misunderstanding: on the one hand, Chinese consumers blindly favor foreign brands, so that the cosmetics market is almost completely monopolized by foreign brands situation; On the other hand, most consumers only look at the short-term effects of cosmetics, do not pay attention to care from the inside out.