Lei Yong: Tong suggested that Mengniu's motives behind selling milk online

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

In Inner Mongolia, speaking of Mengniu dairy or in the whole of China to talk about Mengniu Dairy, I think no one will not know that he is the largest dairy group in Inner Mongolia, but also the largest dairy group in China!

In the grassroots webmaster Cong Tong or in the network marketing planning industry to say Tong, I think no one will not know that he is an early understanding of network marketing Planning one of the people, but also the network marketing planning industry master!

Today, however, they came across a piece.

Network Marketing World Master Tong unexpectedly see Italy Mengniu Empire Niu online selling milk!

The topic is fresh and appealing, but it's a motive that's hidden in the familiar.

Tong Guide Niu Online selling milk, let Tong Wang Company as Network marketing planning, so as to create Tong Wang Company in the domestic and international Network marketing planning brand!

"Tong: Mengniu can sell milk on the Internet" This article, look at its content from the surface, his opinion regardless of how it is reasonable, such as 誎 minister to a field of the King brainstorming. But it's not. I think this article is like a primer, through this primer to arouse the attention of cattle, and then achieve its purpose.

The reason is: the Internet to sell milk in the Mengniu group to explore the Shanghai market has a precedent, and very successful. This time he came up on the internet, just hope Niu want to sell cows on the internet the first time to think of him. Because he was the first to be brought up on the internet, plus he is professional to do this piece. and good reputation!

Attached information: (To ensure authenticity, I provided the original)

According to statistics, Shanghai per capita milk consumption in the country's first, as the national average level of 4 times times. and Shanghai local dairy giant bright, bright dairy in Shanghai market share of larger, its dominant product is pasteurized milk, Mengniu has the advantage of UHT (ultra-high temperature instantaneous sterilization) milk in this market share is smaller.

Mengniu is determined to win the Shanghai market.

First of all, Mengniu has won the support of the company, because this matter for the company in Shanghai to carry out packaging business is also very beneficial.

Second, Mengniu and Shanghai Tobacco Sugar Company to form a Shanghai sales company, and jointly explore the Shanghai market.

Third, Mengniu also found an effective market sales platform-easy to buy 365, even more powerful. Upstream reinforcements, downstream assist, Mengniu ready to do a big fight in Shanghai.

Mengniu in the mall cut some special, he did not first put ads, but for their own milk unique quality, launched a strong taste and buy gifts activities, and the use of network Marketing this modern marketing tool.

With the purchase of 365 of this sales platform, Mengniu milk to the analysis after the selection of 5000 households, please these consumers taste, and follow-up and return, and then commissioned to buy 365 to target customers milk tickets ... The whole buy-and-receive activity has spent more than 8 million yuan.

Just as the activities in full swing, Mengniu's marketing camp has changed: the tobacco and sugar companies and the company can not withstand the pressure, they are unwilling to take the risk of throwing money, has withdrawn.

In the face of this situation, Mengniu did not shrink, but adhere to its consistent belief--once on the success!

After careful market research, Mengniu found: Drinking milk consumers have accepted mengniu milk, and produced a continuous purchase behavior! This has strengthened Mengniu's confidence to continue to invest.

When the whole buy-gift investment to 10 million yuan, the market finally changed, Mengniu milk sales began to rise significantly, the Shanghai market has finally won!

Mengniu's foray into the Shanghai market is an illustration of the "success at once" principle. Just imagine if Mengniu retreat, the Shanghai market is afraid that today is still bright milk world!

As can be seen from the above, Mengniu is indeed the use of online marketing strategy.

However, as a well-known Chinese entrepreneur, China's godfather of the CEO of the NIU why not take the opportunity to use this win in the Internet marketing, and then kill into the Internet to occupy the position of milk in the internet market?

I'm not niu, but if I were you. I don't think I would venture into the Internet.

One, at that time, the number of Chinese netizens is not enough, large size investment is not cost-effective.

Second, the interconnection of electronic commerce mode is in the beginning stage

Third, where the Mengniu has faced yili this enemy, can not be another enemy tree.

Four, then the online shopping market also need to cultivate

Attached information: (to ensure its correct, I did not modify any one data)

Several general data on the development of China's Internet in the July 2000 (CNNIC)

The number of Internet users in China: 16.9 million people

Number of WWW sites in China: 27,289

Our country has the personal homepage user number: 4.308 million people

11 well-known website employee count (CCID)

Sohu sohu.com netease 163.com Capital Online 263.net163 Post Office 163.NET21CN 21cn.com

320 People 240 people 235 people 82 100 people

China net china.com Chinese chinaren.com Tenkine yesky.com Dispatch www.homeway.com.cn

300 people, 280 people, 200 people, 250 people.

Read the above data. Would you still be willing to march?

Note: As for the success of NIU in Shanghai. The main point is when Shanghai is a development city, the people's economic income is stable, plus the Sager of the internet turmoil.

But why Tong again?

Because this time Mengniu has noticed in the Internet, now lacks is how in the network marketing. Tong not seize the opportunity, but also wait for when?

Attached information: (April 17, Mengniu Group chairman Niu Live room Alibaba, we can see in the NIU on the internet and other heart)

Niu said: We are cooperating with Alibaba, we are a link above how to use the most convenient e-commerce way to make consumers a little mouse milk home. A little mouse yogurt a cup, such words can be achieved, the first is to be safe, if there is no front-end farming, aquaculture, processing industry, transport the entire production system security, the mouse point of the stick, drink to the mouth of things is not safe.

Ma Yun said: This is mainly a discussion, how to talk with the old cow how to make the milk industry more broad, especially Taobao users, can set their own milk at home.

In this article, you should be able to imagine the motives behind the tong. If we are willing to think again: if Mong Nugen needs in the network marketing this piece to find help, and the Mengniu Niu saw this article, and then understand Tong and his business. Do you think there will be any chance of this?

I don't think anyone should know!

It's Sima, everybody knows!

PostScript：

Hello, Mr. Tong, I don't know how you feel after this article.

If this article in the language has violated your place, please forgive and point out.

In the network marketing industry, I want to tong you to learn, do network marketing planning industry's second expert.

Leave my email (leiyongjunflf@163.com pseudonym: Error real name: Lei Yong)

If there is a verbal offense to your place I hope to be able to give advice on this platform!

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