Less sales "home appliances to the countryside" the three major gaps highlighted

Every journalist Yu Wei from Beijing, Hebei recently, the "Daily economic news" reporter visited Beijing, Hebei and other fields, found that "home appliances to the countryside" is not the government's imagination as optimistic: farmers due to cumbersome procedures do not want to buy, dealers because the profit is too little unwilling to sell, local regulatory authorities on the supervision of the "vacuum" feel　　Last November, the Ministry of Finance, the Ministry of Commerce and the Ministry of Industry signed a notice requesting nationwide promotion of "home appliances to the countryside" to stimulate consumption, drive production. Since February 1 this year, "home appliances to the countryside" is like a spark prairie fire in the national rise.　　Recently, the central government to increase support again, decided to arrange 2 billion yuan for home appliances "old for new" subsidies.　　In order to understand the "home appliances to the countryside" implementation, recently, "Daily economic news" reporter visited Beijing, Hebei and other fields, found that "home appliances to the countryside" in the specific implementation of the process there are many problems: farmers due to cumbersome procedures do not want to buy, dealers because the profit is too little unwilling to sell, local regulatory authorities on the supervision of "vacuum" feel Link one: The peasant formalities is cumbersome also not much cheap in Hebei gaobeidian northeast corner, sporadic scattered some inconspicuous small village.　　Because most of the young people work out all the year round, the family is left with the old and the children, these small villages are unusually quiet.　　But, starting this March, it suddenly boils. "At the end of March heard the ' home appliances to the countryside ' policy, we are very happy."　　"The Villager who lives in Langfang East B. Township Small Sigu village Wang Qingxi said.　　No wonder Wang Qingxi happy, Gaobeidian Sinli Zhuang Zhen mid-ming Ying Cun villagers Bai Yanguo told reporters, due to lower income (here per capita income of 3000 yuan), before the village only universal CRT television, washing machines, refrigerators and other household appliances in the village, there are up to more than 10 households (Mid-ming Camp village has more than 200 villagers).　　But what happened next seemed to be something that "Wang Qing XI" did not think of. After I bought it, I knew it was too much trouble to apply.　　Wang Qingxi told reporters, because the formalities are not complete, only the town of finance he ran two back and forth, the farm all delayed. "To bring the invoice, ID card, residence booklet, and what the logo card, a lot of things, to go dozens of miles, to the town's financial application for subsidies."　　This is especially difficult for illiterate Bai Fengming. Bai Fengming is Bai Yanguo's father.　　According to him, he had bought a refrigerator in the countryside in the early May when his son was married, but since the children had been away from work on weekdays, the government had not been working on weekends and had not yet applied for subsidies. "I knew this, we would not pay for more than 200 dollars this matter!" As soon as it was mentioned, Bai Yanguo was a little repressed.　　He told reporters that the town's sales network although the broadband, but the input system is always out of order, so the network registration must be concentrated to the city office, invoices can only be brought back at that time. The reporter also found that children marry is the main reason for farmers to buy home appliances in the countryside.　　In addition, farmers rarely buy home appliances. A case study of Sinli Zhuang Zhen Bai Fengming, "51" during the purchase of home appliances in the countryside only 7 households, of which 6 families are married because of their children.　　Yingbin Road is Gaobeidian main Commercial Street, the street has a name for the modern commercial home appliances sales area, the refrigerator salesman told reporters, usually sometimes a Taiwan are not sold out, "51" period, the Countryside refrigerator stock basically sold out, and more for the Happy event procurement. Bai Yanguo told reporters that they thought the countryside home appliances can be cheap so that everyone can accept, and finally found that the price is not much.　　Plus formalities, their village only two households bought the countryside home appliances.　　Local Commerce bureau director of "Home appliances to the countryside," the Secretary Li Wenzing told reporters, Gaobeidian area scheduled distribution outlets have 48, since the end of March, the average daily sales of less than 1 units, Zhuozhou, Dingzhou and other regions of the sales situation is less optimistic.　　Reporters from the Gaobeidian Business Bureau to understand the figures show that, since the end of March, Gaobeidian a total of sales to rural household appliances around 2000, of which 1230 refrigerators, water heaters only 2.　　LINK two: Dealers profit too little sales are not the same heart unhappy dealers. "Now is to sell a loss one," Beijing Xin Vanshunda Trading Co., Ltd. General manager Zhou Eidong told reporters, he has no longer want to run "home appliances to the countryside" products. "A washing machine price of 514 yuan, a limit of 550 yuan, deduction of 20 yuan tax, only 16 yuan profit, which is not counted as transportation, services and other costs."　　"Now, from his shop to go to the countryside home appliances, only accounted for the company sold all the home appliances 10%." This is more common in Hebei province. The modern shop refrigerator sales staff told reporters that the countryside home appliances in the store sales accounted for only about 12% of the total sales.　　Because of the serious loss, some low-level dealers have not done. The reporter understands, each electric brand wants to win the bid "the home appliance goes to the countryside" the product, must quote the low price.　　Then, the product needs to go to the countryside through the provinces, cities, counties, a number of dealers, layers will be "cut" a knife, so that the lowest level of the dealer's cost pressure increase. "Gome, suning such enterprises have about 5% of the profit space, and we these grassroots dealers even 5% of the profits are not."　　"Gaobeidian Zhang six Zhuang Xiang Wucheng Electrical Appliance store owner Wangping and said. Wangping and also revealed that they are now under more pressure to pay taxes. He has been a small-scale taxpayer, the national tax fixed payment, the general exemption of local taxes. Before the masses to buy home appliances do not invoice, so approved the fixed tax low. Become "home appliances to the countryside" sales outlets, because farmers to declare subsidies need to invoice, he in addition to pay the original fixed tax, but also to invoice sales to 3% of the national tax and 2.4% of the government rent.　　The price of a 1750-yuan refrigerator, it is necessary to pay more than 100 yuan tax. A township business, since the end of March to carry out "home appliances to the countryside", the Treasury's rural products have not come to new goods. In addition to the refrigerator sold seven or eight units, the rest of the products are in a unsalable state. Instead of refrigerators in the countryside, the average can sell twenty or thirty units per quarter. "If it doesn't get any further, I won't be selling the countryside in the three quarter," he said."Reporter also found that, on the one hand is the regular channel dealer frustrated, on the other hand, there are some irregular dealers playing" home appliances to the countryside "under the banner of selling home appliances, and even with the unsuccessful products to disrupt the market.　　In the sales department of a refrigerator enterprise, write "Enjoy the subsidy of retail price 13%", the reporter investigates to know, this refrigerator production factory is not in the list of the winning enterprise. The same situation also occurs in the air conditioning market. The successful acceptance of air-conditioning products in the countryside, the profit is also low, to some of the not-won products offered a chance.　　A distributor said that because these machines give businesses a higher profit, some rural distributors 80% of sales from the non-winning air-conditioning.　　Third, the government lack of funds to monitor the existence of "vacuum" in addition to informal channels of "free rider" behavior, the reporter also found in the investigation, some regular outlets to evade tax, there is also a set of countermeasures.　　Reporter in Gaobeidian yingbin Road, a China Mobile National Letter Communications store, the store sales of the country mobile phone can be directly preferential 13%, but to remove the product from the Countryside identification card. When asked about 13% of the subsidy to deal with, the store salesman told reporters: "This eliminates the farmers to subsidize the trouble, the 13% discount manufacturers will supply us."　　"Reporter will this situation to Li Wenzing director, he said, this phenomenon completely violated the" home appliances to the countryside "relevant provisions, the current treatment method is only two: first, if the loss of consumers, to the original price compensation, and secondly, the distribution network to cancel the distribution qualification. However, the director of Li Wenzing on the market some of the problems also expressed a bit helpless: "At present, ' home appliances to the countryside ' has been implemented nationwide, perhaps there are some problems, but there is a problem is interlinked, that is, as a policy implementation of the regulatory department, lack of manpower and financial resources, it is difficult to market professional, systematic supervision. Take Gaobeidian as an example, the city jurisdiction 5 Township 5 towns 4 subdistrict offices, 442 administrative villages. "Home appliances to the countryside" involved in each village, the government needs to have a dedicated department and manpower to regulate the details of the issue, but as the Department of Business Bureau, 2007 years before the establishment, there is no such staffing.　　It also requires financial support, but the financial sector does not have the budget. Li Wenzing frankly: "At present we can only according to national policy, piecemeal solution to some simple operation, to combat unfair competition and other issues, but I think, some market problems still need market law to solve, the government can only play the role of ancillary market, service market." "Li Wenzing also has a concern: to marry or holiday as the main sales period of" home appliances to the countryside "products, will face the continuous impact from the business holiday promotions.　　Reporter also learned that the same type of products, businesses in the festival to promote the strength of the country than the 13% subsidy is still large, coupled with the application of subsidy procedures complex, a single product type in the countryside, some farmers have not considered the purchase of rural products. The Government has noted a number of issues. In early May, the Ministry of Finance and the Ministry of Commerce on the "home appliances to the countryside" in the issue of the new rules, asked all over to simplify the farmers to pick upaffixed to the program.　　Experts point of view "home appliances to the countryside" by the market to regulate the experts said, "home appliances to the countryside" to the market to adjust the most appropriate, especially in the link to the low profit dealers. Beijing University of Posts and telecommunications Professor Shankai that the "home appliances to the countryside" can be directly to the market, do not specify the brand, do not specify the model, do not specify prices, farmers buy any product can receive government subsidies.　　As a result, farmers can not only choose their own household electrical appliances, but also can prevent some government departments for private gain, but also can accelerate the development of rural household electrical appliances products. A spring and autumn media organization strategy director Liu Buzhong that the application of the subsidy procedure is complex, the root cause is the artificial design of too many obstacles.　　In fact, the more complex the process, the more links, the more likely to breed corruption problems.　　Liu Buzhong also believes that the home appliance industry should establish a complete exit mechanism to prevent second-hand home appliances through illegal channels into the rural market. Liu Buzhong also suggested that even if the "home appliances to the countryside" link to the tender, the Government should not only look at the price, in consideration of the interests of farmers, but also to take into account the profits of enterprises.　　If the price is kept down, the manufacturers may reduce the quality of products, shoddy, price inversion and other problems, but damage the interests of farmers. Su Ning Electric Appliance Baotou Company news director Yang Chunsheng said that if the government allowed in the same province across counties to declare subsidies, will further simplify the procedure, real instant subsidy.