Let video marketing to achieve with one enemy ten skills analysis

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Video is the current traditional PC Internet and mobile internet together a module, that is, do a good job in video marketing, is actually achieved in the traditional PC Internet and mobile Internet two endpoints between the marketing, that is, commonly known as stone. Therefore, video marketing can not ignore, do a good job of video marketing to make their own marketing road with less effort. So how to better realize the video marketing, and let video marketing play the role of brand publicity?

First to understand what is video marketing, the so-called video marketing is to video as the carrier, on this basis to achieve their own goals of marketing, expand their target audience. Video Marketing has content marketing and title marketing two kinds of marketing, content marketing is similar to soft wen marketing, place the advertisement content in the plot which the video content shapes, but the headline marketing is in the video title to work hard and in the video appearance the interface to affix own propaganda language or in the letter form in the video content playback process appears.

Then want to know how to make a marketing video content, the construction of marketing video content can have two channels, one is to reprint some of the internet interesting but no larger audience face video, the other is homemade some video. Then the appropriate editing of these videos, the internet has a lot of simple and easy to learn video editing tools, such as in the video interface to add some advertising language, increase the alphabet advertising language and so on. Here the most difficult marketing video construction is based on the content of video marketing, because there need to be involved in the preparation of the plot and the timing of the placement of advertising content, now many micro-films have begun to gradually evolve into advertising films, TV dramas become advertising TV is the highlight of the content of video marketing.

The most important thing is to promote video, which is the key to video marketing, may be a lot of webmaster only know in some video site upload video to achieve marketing, such as in Youku, potatoes and Sohu videos and other sites, some more intelligent webmaster can also use social networking sites, In fact, video marketing can also send video to a number of blogs and forums, for those who do not support direct loading of video forums can be used to add a site plus video content introduced the way to advertise, of course, can also use the Internet companies launched by the network disk marketing.

Looking for a good platform, so how do you make these videos play the most marketing effect? In general, a video can only be uploaded to a platform, if content marketing is relatively simple point, but also need to get more audiences, so the scope of coverage is obviously better, However, if there are too many identical or extremely similar captions and ALT attributes in the Internet, often will be Baidu refused to input, but also not easy to get through many large video sites, in fact, webmaster as long as serious thinking, because the video content site is difficult to crawl, as long as you upload the video does not exist illegal content , generally will not be deleted by the site.

For this phenomenon the webmaster can completely name the video in different names, and then give different alt attributes, such as a video to prepare more than 10 titles, and with this title as the core derivative of dozens of tags, these tags are actually able to be found by the user keyword, This will allow a video to be turned into more than 10 or more than 100 videos, then upload the video to multiple platforms, and even a large video site can upload the same video named after different titles and tags, thereby expanding the target audience of the video.

With the increasing number of video target audiences, the advertising effect of video obviously will be increasing, here should pay attention to an important problem, that is, video content and video title and label must have relevance, must not play into the title party, otherwise it will give you the marketing to play a negative publicity role. This article from www.zhaopinxitong.com recruitment system First A5, reprint please keep the source of the link, thank you for your cooperation!