Liu Yimin: Talking about the optimization of keyword expansion

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Anhui Internet Alliance sponsored by thousands of webmaster lectures (http://www.53w.net) has been to the 30th period, this period for everyone please come to SEO actual combat sent experts Liu Yimin. Mr. Liu has served in Beijing, a leading SEM company, as a medical, education and other fields site optimization team head. Nearly 1.5 time, participate in a PR internet and search engine optimization platform operation, has nearly 10 years of rich based on user and search engine promotion requirements of the Web product architecture and optimization experience. This lecture is specially thanks to the instructor of the Hefei PHP Club (www.hfphp.org).

Lectures of the main group, live Group, broadcast Group (a total of 1500 people) has been full, new to the webmaster can add 500 lectures on the newly opened four groups: 27915544 free to participate but please respect the learning environment we will never speak of the webmaster let more want to learn webmaster come in.

The following is a transcript of this lecture:

Hello everyone, I am from Hefei seoer, my name is Liu Yimin, you circle of friends should rarely see me on the Internet, and previously did not appear as an SEO, because I long latent. This time thanks to Yan Huang Lao K (www.ahunion.org) and Hefei PHP Training Center (www.hfphp.org) of the old cat classmate gave me this opportunity.

Simple to make a self-introduction, 06 contact seo,07 in point stone a friend of the introduction of a Beijing SEO company, mainly responsible for the medical team, the company is now in Beijing and Medical Network marketing field should be very top-notch.

08 I went to work more than a year later, the website called press release online, incidentally AD:www.prexpress.cn, the project's demand is in SEO this piece, but also referred to a lot of foreign peer cases, in this period harvest quite a lot, mainly the experience of failure, here is not much to say. Now back to Hefei entrepreneurship, just registered company called Grace Online media technology, I now lack of talent list, Haha, also hope that peer support.

David Topic, I would like to share and explore the SEO theme is "Keyword expansion and competition difficulty analysis." At that time, the subject was hastily settled and I regretted it. It's not good to say, if you write it down, it's a theory.

Here also have a lot of senior SEO peers, before I read your blog, learning to harvest a lot, here is not good, oneself. Due to the restrictions on the expression of words, can not be explained in depth, look forward to further exploration in the future.

Because of the keyword Research blog article is also a lot, I prepare the content also refer to some blog views, I will follow the outline to go on, may be faster, stay more time to discuss. In the middle have to ask a friend can be small mention, simple with, the old rules.

First, the significance of the expansion of keywords

1, to do keyword expansion, is through SEO to increase the flow of the most fundamental link, increase traffic and bring more business. We do the station and learn SEO the simplest and most original power in this bar.

2, to understand the keyword strength and quantity scale, the optimization of key keywords at all levels of difficulty and optimization can achieve the effect

3, to determine the optimization of all aspects of input, human, working hours, hardware support, cycle length and so on, in addition, in the SEO link is important for the size of the site and the size of the station group to grasp. We know that many large companies for the Portal group optimization is very powerful, they are most attracted to traffic. Right.

In the team's allocation of manpower I temporarily add some instructions, we are most of the webmaster is a one-man combat, in fact, may not often adapt to a few people's cooperation, because the webmaster's own ability is too strong, we will feel that the editor is not efficient, the program is difficult to communicate. In this, I also call webmaster friends also a lot of trying teamwork, large-scale do stand, there will be many happy place. 1 SEO oneself can make 30-50 list, but I can say 5 person team can. It's easy.

In the team's allocation of manpower I temporarily add some instructions, we are most of the webmaster is a one-man combat, in fact, may not often adapt to a few people's cooperation, because the webmaster's own ability is too strong, we will feel that the editor is not efficient, the program is difficult to communicate. In this, I also call webmaster friends also a lot of trying teamwork, large-scale do stand, there will be many happy place. 1 SEO oneself can make 30-50 list, but I can say 5 person team can. It's easy.

4, detailed understanding of the number of keywords of all levels, reasonable good keyword channels, columns, the preparation of the page deployment. Also with the Web site product development is closely related to the product development at the beginning of a good foundation. Here about the site structure and keyword deployment of the big problem, not deep analysis.

5, understand all the possible keywords, for the future content editing direction, targeted in the daily update work including SEO, pay attention to content quality (original, pseudo original), improve the long tail flow.

6, summed up this one, do a good job keyword research, do our best, set goals appropriately, orderly arrangement to optimize the daily process.

For us to set the right goal, say that we webmaster some of the common plot. We all stare at Baidu rankings and Google Hot List, became accustomed to it. It does bring many happy discoveries and optimization opportunities. I want to say is that we can more systematic and more planning to deal with this part of the data, many times, we all go to optimize the hot TV dramas and anime, it is not fun. The attempt to deal with hot keywords requires a holistic approach, such as optimizing a phone's brand or model (if you don't get a forum), you can definitely do it with a CMS.

Ii. methods of acquiring keywords and related matters

For this piece, I think a lot of peers have deep feelings, accidentally found themselves doing the key words to expand work omissions such a good word, but also often unexpected, SEO can be so interesting. Here's some analysis:

1, understand the industry (cliché, hehe). For most personal webmaster and company SEO personnel, either their hobbies or work needs, this is a must, not enough to understand, please do homework. In addition, don't forget, based on the industry and product characteristics of the extension, there are substitutes, industry terminology, such as the word. Again, the situation of the upstream and downstream industries we have to do in the initial deployment of in-depth expansion. Webmaster easy to make the trouble is, see a hot keyword optimization opportunity, immediately on. Do a lot of a station, what all have, upstream and downstream product supply and demand information also have, we always say into SEO, in this situation, it is difficult to play again. Also due to the implementation of technology.

2, analysis of user needs. For different groups of users, different regions, especially the different language habits, the same key words in different places have different places. For example, the term "car rental", many places are called car rental. In the industrial field, there are also many words that are only slightly different.

3, research opponents and industry website. And don't forget, the title and description of the bidding ads will also bring some information. Reference to the opponent site, we do keyword in the column deployment and description of the wording also has a lot of reference value. There must be a good place in the front.

4, search keywords related search, as well as the use of keyword expansion tools. Do a number of levels of expansion, do Excel statistics. At present, we use the keyword expansion tools are similar, not allowed, but there is a lot of reference value (to be so accurate?). For the long tail content, a few clicks or does not show the number of clicks have to do content construction to take into account the value.

For the content of the article optimization (we say news optimization), there are some good practical skills, I have done some of the previous practice, this point back or in the future I will be a separate share.

Summing up this part, the key words to expand more is to do the user needs analysis, and take an examination of our Kung Fu, Lenovo's ability to explore the ability to do data. The friend who has operated the bidding advertisement word knows this part actually how boring. Now AdWords has customer service to help us expand, save the trouble. But spending money, I think, is as good as every part of each ad group and the price line.

Third, the use of keyword tools. This one, because the time is relatively tight, I want to simply carry over. To expose one of their shortcomings, know today I realized that I have more than 1 years of time almost all use the same keyword extension tools, but also online manual. This tool is also developed by a peer in the group, posted address http://tools.beijing-seo.org/baiduindex/

In addition, we for the relevant keyword bidding situation, at present I still use Baidu and Google itself. For a long time did not pay attention to this piece, there are new things SEO peers also please share the latest baby.

Iv. Optimization Difficulty Analysis

We have said so much, ultimately to see whether the optimization can be optimized to what extent.

1, the number of related pages included in the level.

I posted the following range of values, full reference to peer blog, back to the post as the address, borrowed first.

(A) Less than 500,000 of search results: less competitive;

(B) Search results 301 million: moderately small;

(C) search results 1.003 billion: medium;

(D) Search result 3.005 billion: medium biased;

(E) More than 5 million of search results: high difficulty words.

Second, keyword search times. is also cited.

This can be divided into the following numerical range (based on Baidu Index):

(A) Less than 100 searches: less competitive;

(B) Number of searches 100-300: belonging to the medium small;

(C) Number of searches 300-500: medium;

(D) Number of searches 500-1000: belonging to the medium bias;

(E) more than 1000 search times: high difficulty words.

3, bid to promote the number of sites, prices. This Baidu promotion can be found. Also saw a very convenient tool can be listed at the same time Baidu, Google's bidding situation, for a while, sorry. Back up.

4, natural results in the number of SEO sites, professional and website size. If it is a popular keyword, subdivided into the first three pages of all the site's domain name, PR, outside the chain, included quantity, update frequency and other factors to be observed. This is also an important task of daily optimization monitoring. For the general heat keyword, we can see that, such as the title of the writing can be exposed many SEO site and not its law, are listed keywords.

5. Here comes an algorithm that references Zac. Keywords Competitive effectiveness = number of searches/competition degree. Competition degree is 0.4X total page number +0.6XPPC price

Establish keyword level and optimize key points. We list a class of words, two types of words, three types of words, long tail words, respectively, layout to the home page, channels, columns (tag), article page, such operating principles. Time passed, here we leave for discussion.

Vi. precautions. 1. Avoid hot words. Policy-sensitive words are also tried not to do, and yellow is illegal. 2, do not put the main business words are listed on the home page. 3, the initial stage of optimization, focus on distinguishing the region, highlighting their focus. 4, don't lose your company and product name for optimization. Some of our common small business stations, news and product title are optimized words, brands and models.

There is also a headache, if we give customers the optimization of small enterprise station, don't forget to give the title of the site to do dynamic title, otherwise the whole station is home. I have just come back to contact the station, have done optimization, have spent money, without exception, are a title to the end.

The following discussion, sorry, time control is not good.

Interactive links

Q: How can I make the snapshot time of the site faster?

A: I would like to answer a bit more incisive, but, in addition to content updates, the appropriate outside the chain of import and its code

Q: I would like to ask the optimization of the company's professional optimization staff are to what extent is a professional understanding of the algorithm?

A: Personally feel 1, SEO operation level of professionals are able to operate on their own small and medium-sized site optimization, can build station group, can bring general editorial team. 2, the big company level of SEO professionals can bring team, can do enterprise training and large consulting business. More general said.

Q: I would like to ask the optimization of the company's professional optimization staff are to what extent is a professional understanding of the algorithm?

A: Personally feel 1, SEO operation level of professionals are able to operate on their own small and medium-sized site optimization, can build station group, can bring general editorial team. 2, the big company level of SEO professionals can bring team, can do enterprise training and large consulting business. More general.

Q: Dynamic page in the end has no impact rankings, I look outside a lot of places to emphasize the static URL, but there are places to say that the dynamic is okay?

A: This question is a dialectic. Initially it is the kind of dynamic parameters of the article, including the site space and database stability factors, such as the speed of the page to open the problem. Now you can use Dede and WP for dynamic pour.

Q: 1, http://www.xxx.com/Pinyin catalogue/Pinyin. html 2, http://www.xxx.com/Pinyin catalogue/id.html 3, http://www.xxx.com/Pinyin catalogue. HTML, Pinyin. html excuse me, yimin, how about these three kinds of comparisons?

A: Optimize the level two directory of the single page I will choose the 1th, 2nd. If it is a few service introduction pages for the Enterprise station, I choose the latter two

Q: The Hot keyword can not be maintained, how to save effective traffic?

Answer: Avoid a class of hot words. In the relatively strong two-level keywords to sit steady. In addition, the long tail of hot words is very large, through the topic \tag\ article page can do a lot of new traffic.

Special NOTE: 2009 China's Wikimedia industry summit is about to open with 7.18 days in Hangzhou, the conference theme station: Http://www.hudong.com/wiki2009/index.html.

Finally summarized: This lecture Liu Yimin with nearly 10 years rich based on the user and the search engine promotion experience, gave the stationmaster elaborated the SEO regarding the keyword Optimization basic knowledge, obtained the vast majority stationmaster's wide acclaim. Next, we invite the industry's well-known network people Liu Huafang to talk about how to strengthen resource integration. So the next session is absolutely classic not to miss interested webmaster can participate in the interaction, but if it is to send the ad will be exempted, thank you for your support next time see. Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures relay Group: 27915544, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special Acknowledgements: This lecture received the Chinese stationmaster Station, the ADMIN5 stationmaster net, the laggard, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web Development Network, the love gathers, I net, "Stationmaster" magazine, stationmaster Z Weekly, digs the software, Portals, such as a number of well-known webmaster related media support and domestic well-known IDC service Provider Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.