Localization of enterprises to break the local CN domain Name Display Advantage

The localization of operation, also known as the localization of operation or operation, refers to the enterprise's operation and management in accordance with local legal regulations and humanistic factors, as well as the International Business management practice.

When multinational enterprises implement localization strategy in China, it is very important to establish the local enterprise culture, which should have the characteristics of the enterprise and conform to the local cultural habit. Whether the enterprise culture is suitable, related to the subsidiary company can integrate into the local society's mainstream culture, can attract and use local talents, especially high quality talents, even related to the local residents and the market for the enterprise and its products identify important issues. One of the experiences of multinationals such as Procter and Gamble, Unilever and Nokia has been widely recognized for its in-depth understanding of Chinese culture. It can be seen that adapting to local culture and setting up the characteristic atmosphere of the enterprise is an important link for the enterprise to realize localization smoothly.

From small start, from the details of development, seek breakthroughs, this is the enterprise in the Internet industry must pay attention to the development. The localization development is advantageous to the company enterprise in its local development influence as well as the popularity. From the local perspective, to the higher and wider areas to seek development space, occupy one side to better use of resources and increase the strength of the enterprise itself. Enterprise development localization, application on the Internet strategy is essential.

CN domain name is the Chinese concept on the Internet. After China's accession to the WTO, international exchanges have become increasingly frequent. CN domain name can enable Chinese enterprises to better international, but also can enable foreign enterprises to better integrate into China. Chinese enterprises have the CN domain name, which can better attract the global users interested in Chinese culture and Chinese enterprises. Many foreign businessmen are accustomed to searching for Chinese partners. CN website.

The international company has the CN domain name, may tell the Chinese user, this is one to face the Chinese market, realizes the localization Service site. And in China's localization development, local CN domain name is a very embodiment of localization development culture method. According to the author learned that China's top-level domain Registrar era Interconnection (www.now.cn) on the provision of local CN domain name registration service. A name is a way of distinguishing the difference from knowing things! The distinctive name is particularly noteworthy, with the words of the local name more able to remember! After all, having a characteristic is more interesting than having no characteristics.

The localization trend of     network is not only to attract users to view the information of local enterprises, but also to build an overall platform for online services. The development of the Internet gradually strong, Internet online service platform integrity, resulting in the development of the Internet enterprises can not be ignored.