Lonely Xiao Dream: Simple Mail marketing case analysis

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have done so long webmaster, wrote a lot of optimization basic articles, Network marketing copywriting, involving a large and small number of strategies, in fact, in the final analysis, any strategy of "emboldened" are to be done by people, to carry out, if no one to do, to carry out the good strategy will not be effective.

Xiao Dream in some of the introduction, will say Xiao Dream more good at the strategy of email marketing implementation. Recently Xiao Dream also for "Lin Xi Pavilion daily visit" in the implementation of some mail marketing. So today Xiao Dream on the marketing of some of the strategic focus, as well as in this strategy encountered some of the problems sorted out, to do some detailed explanation it. (There may be some ad-type explanatory text, but these words are intended to further the case analysis)

The purpose of the plan

Xiao Dream at present, the operation of the "Lin Xi Pavilion daily Visit" is a relatively important target of Lin, Lin Xi Pavilion daily visit is mainly to carry out a well-known webmaster interview work, and gathered a large number of webmaster contacts, so that all the industry's friends circle more and more. Xiao Dream recently Lucky invited to the editor-in-chief of Admin5 to carry out a webmaster interview work. appointment, conversation, the topic has been set up, Xiao Dream will face the first interview publicity. (Here Xiao Dream don't take some propaganda method to say) then thought of the operation of mass mail.

Just Xiao Dream mass mail software has been idle, at the same time send a mailbox also has more than 200, not commonly used words may be sealed off. So say dry, have this time the mail marketing operation.

Preparatory work

1, the content of the issue

When the message is set correctly, the content of the issue is more important, the title, and the content of the message is related to the user whether the content of the message to the "Lin Xi ge community", Xiao Dream directly to interview the strong son of the trailer of the code copy out (here can be a first post content: http:// bbs.linxige.com/thread-135-1-1.html), get Dreamweaver inside directly to edit, remove unwanted, title directly using the "January 26 Lin Xi Pavilion Daily visit (26th) A5 Hadron and A5 once walked" road " Such a title, Xiao Dream consider others even if not open the post, can be from the title of the post to see this is an interview, but also a well-known webmaster interview. At the same time, add in the content to guide users into the Lin Xi Pavilion link.

After the completion, Xiao Dream directly to copy the code into the Mail content area;

2, the recipient's email address collection

Some things in front are easy to operate, do not need too much time, actually come here, will meet the real problem, your intention user where? How to send a message to your intended user's mailbox exactly? How would you like to collect this intended user's email address? Here, it is often difficult for some friends to solve the problem.

Because these problems have been existing, all Xiao Dream mass mail also has this kind of work, the collection of e-mail addresses. As shown in Figure one:

But this type of collection software is very not intelligent, collected some of the e-mail address will be more or less wrong, such as a webmaster mailbox, complaints and so on. This type of mailbox owners are rarely opened. As a result, users can not receive mail, but will be discarded mail ...

So Xiao Dream abandoned such a not intelligent interview email address method.

How to solve it?

Users QQ, as long as you know the user's QQ number, then add @qq.com then is a mailbox address, followed by the use of QQ webmaster is basically 90%. So how do you collect it? On this point, Xiao Dream in a long time before looking for some programmers to consult, directly "refresh" a group, all the QQ number intercepted, refresh a forum, directly contact the e-mail address to intercept out, but the current such software is not, so forget about this.

In addition to the use of software, then only manual, manual words are too labor-intensive, and inefficient, there is no way to let people leave their QQ or e-mail address?

1, so continue to expand the idea, I went directly to some forums registered some ID, and then put their own collection of an ebook screenshot put up, the need for this ebook please leave the mailbox. A part of the message. But still need to go to a copy AH. (much more efficient than the above method)

2, directly to a QQ group to speak: finishing 10 webmaster email address, free of charge to send the ebook * * * *. (The email address you get here is 10.)

3, Xiao Dream itself blog subscriptions, and Xiao Dream to ebook, once in the forum accumulated down the mailbox. (Another batch)

So far, Xiao Dream one day collected 1500 mailboxes, and are webmaster type of mailbox.

Here, the work of collecting mailboxes to come to an end, and finally only need to click the start to send, the message is sent out in batches (sent date is January 23). Of course, in the mailbox sent, Xiao Dream also added their own individual email address to carry out the experiment, Xiao Dream found, received 40% of the mail into the junk mailbox, filtering is also more serious, but in the mail, the title has been directly displayed out. Let me see the date of the interview, the topic, the protagonist, can also be said to mention the role of publicity.

So let's see how it works.

Here also contains today in the QQ group of Word-of-mouth propaganda and friends to force the flow, but for this mail promotion, the effect is very easy to see out.

Here, this simple case is over, in fact, this is just to increase the publicity of a means only, and the method is also very simple, the idea of filtering simple, in the previous dream of the Mail marketing, the collection of e-mail address this piece is artificial to collect, at the same time in the choice of software is also very important, here, The chances of getting into a spam mailbox are as high as 40%, which is also ineffective.

Here, Xiao Dream just to collect mailbox of this small idea to share out, for everyone to learn from, if there is any good method, can say, we share.