Long tail keyword You still can't mix?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Today, Xiao-care to say a little bit about the long tail of the website to promote the theory, to make a systematic analysis and introduction. The long tail theory was first proposed by the Wired magazine editor Chris Anderson in the October 2004 long tail, when the main role was to describe the business and economic models of websites such as Amazon and Netflix. The main concept of long tail keyword theory is to analyze the relationship between the popular and popular markets. Next we can look at this picture.

We can see that the light-colored part is the sales of hot products, the number is indeed very high. And the dark part of the sales of non-popular products, although the order of magnitude is not high, but each product has its own sales, and these non-popular product sales total is much higher than the hot products. The long tail theory holds that due to cost and efficiency factors, in the past, people can only focus on important people or important things, if the normal distribution curve to describe these people or things, people tend to focus on the "head" of the curve, but ignore the curve "tail", need more energy and cost to pay attention to most people or things. For example, in the sale of products, manufacturers are concerned about a few so-called "VIP" customers, "no time" to take into account in the majority of ordinary consumers. And in the network age, because the cost of attention is greatly reduced, people may pay attention to the "tail" of normal distribution curve with very low cost, pay attention to the overall benefit that "tail" produces even surpass "head".

In the search engine marketing of enterprise website, the long tail theory plays an irreplaceable role. For example, if you have a customer who needs to buy a (bearing with ball bearings), in order to save time and cost he would not search the search engine on the "bearing" of such abstract keywords, but in order to more accurately find the products they need, customers will generally search "" "" "" "" "" "" " Beijing, the import of the long tail of the end of the keyword, so if the results of the search in the previous site will be the attention of customers.

Of course, not only is the enterprise website, the portal site also needs long tail keyword to SEO optimization. For example, all the video pages of Youku, there will be "online watch", "video" such as the combination of long tail keyword, to achieve higher search volume and exposure rate.

In fact, in many cases, long tail keyword search volume is significantly larger than the main keywords. Because they have a strong pertinence and purpose. More importantly, if we can accurately choose the long tail keyword as a web page optimization keyword, the keyword itself will be a lot of competition pressure, then it is easier to do.

The above is the long tail keyword theory, with some examples more vivid analysis of the importance and characteristics of keyword combination. In the later time, the small can be for different types of Web sites to carry out specific long tail keyword selection analysis, please look forward to.

If reproduced please specify the Source: Network Promotion Program-Website optimization program-Fernando Website Promotion Method Blog

This article original address: http://www.xiaotuo.net/seoyouhua/87/