Long-winded "Product" 01: User needs are not created

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Products, markets, operations, business, technology, is inseparable. But we need more product-style operations rather than marketing operations, those where the flow of a job to stick plaster, is people to attract, regardless of whether the product can retain the way people operate is a person will.

Internet products where so many roles, the product, market, operation is redundant, the synthesis of a team of different people slightly more emphasis on enough. And: You have to focus on a character, who? Do you want to ask, product Manager? This is the job description, no discussion. Now a lot of people complain about the ability of the product manager, then get rid of him, instead of a product manager put on the wrong product manager, not a mess?

Miss the 9238 period of Baidu, there is only one role: "PM" (product market), marketing, operations, products, interaction, interface and so on all the issues he decided, he must understand, but not all the things to his parents. Flat management more suitable for the internet to play, smooth, efficient, rapid growth of talent. (although I was very unhappy as an interactive designer, I recognized that mechanism)

If the product planning, product design, product operation separate open, Baidu Bar, Baidu know it is difficult to quickly jump up, time is spent on the eggs who make good products ah; If the Division product manager, product operation and other roles, Baidu also difficult to come out Yunfeng, Gioco, Mingyuan, Tian Xiaomong, Li Ming, such as a series of China's most brilliant PM (currently). Baidu Pity Bird ~ look forward to Taobao, Tencent can cultivate a better product team.

Internet companies are not afraid of PM less, afraid of incompetent pm too much. A PM, do not understand the market, do not understand the business, do not understand product design, do not understand the operation, do not understand the management and coordination, do not move their own pro-son who move with who desperately, only write what bullshit PRD. What do you want him to do? Put it there, with a name on it, rather than let him do what should be done, so good for everyone, such as sweeping the toilet.

I do not think Baidu product is poor, I even feel that Baidu products do not lose to Taobao. To say poor, poor in strategic decision-making, poor in the market strategy. The problem is with Robin Li and his management team, not the product team led by Mingyuan. (PS, sincerely welcome and Baidu Taste of the 9238 products people to Hangzhou, change the battlefield we continue to kill the enemy)

Some people say that the need for meticulous division of labor, or do not. Pull the eggs! A rapid development of the changing business is also fine division of labor, find death? In the afternoon just face a product designer that I like very much, he is in a multinational enterprise very painful, change a button all have to run to the product, the product filters to the design, the design is good to front end, the front-end finishes to develop. I told him: here, you don't want to do this, because we don't want to die.

Reply @ Grasshopper June: Well said. "If you want to succeed, let a person have a full-time job, and if you want to fail, set up a committee, and everyone is passing the buck." ”

All right, finish, keep working. Many things, many environment is not quickly can change, heart, do not give up, you can reach the end. Rice or to eat a mouthful, people still have the artistry to do, things still have technical treatment. "With sincerity + influence" is what the product manager needs most.

Hrg very intimate remind me, personality slightly extreme students too many bad band. To tell you the truth, I'm not worried at all. The product design team of the Internet, not a few more paranoid extreme people, how can get into to do every specific link AH ~ This team needs to moderate point of the students, more need to have passion even passionate to extreme people. I enjoy the feeling that we have a quarrel and continue to do things well.

Any product must have a leader, this is the meaning of the PM post. Can have different professional people to do this PM (not as good as the operating period of the product arrangements to better understand the operation of the people, the optimization of the arrangements to better understand the experience of people ...), but not to give PM the greatest rights and the greatest honor.

Open the door and make a remark: many passionate, spiritually good new students who have just worked for a year will soon be recognised in enlightened companies. So also very easy to cocky, began to worry about (for example, product improvement speed is not enough, team growth is not enough, right). Outside the company a little higher salary, impetuous heart immediately throb bird ~ This time a change of work, all into the vicious cycle

Keep talking about the product. Internet products must have a wolf, but also to form a wolf group. There is a wolf of the product people in the absence of the Wolf business/team, even dogs are inferior. Dogs, can be housekeeping to maintain good products will be praised by the poor people, lone wolf mixed in the poor heap, nothing to be killed by the poor people. If you're a wolf, go get your wolves. (Welcome to have the Wolf sex product person)

Open the expense statement on the dizziness ~ continue to chat products. It is not difficult to make products more and more useful. As long as there is a basic method of enthusiasm, most people can do it; the real difficulty in product design is "guiding design", the user needs are never created, they have always had such a demand, need to do in the product design full guidance to dig. But you can't eat too ugly, such as the most common deceptive advertising words.

The so-called product experience, to build a basic product structure, gradually improved and adjusted, no step can do a good experience (including Apple such as Army). Unfortunately, most enterprises/bosses can not endure loneliness, must require products on the perfect, half-baked products on the line to promote, and finally kill everyone. I am extremely fond of paying the treasure to pay for this product and his speed of propulsion, useful, flexible, not urgent

All product personnel will face a headache problem: resources. Large enterprises. The resource problem is the priority problem in the final analysis, the priority is the strategic choice question, the strategic choice question is still not clear what thing does not do. But often bosses say that this is not their problem, but it is their problem, because the expectation is too much, too fast, it becomes what expectations are not satisfied. Share

Product manager in charge of people, busy recruitment, talk, set KPI, the final product capacity is abolished; Product manager regardless of person, is m interference/disruptive, Rimini, attack rhythm can not be controlled. In the final analysis, or M did not understand that they are assistant product manager "Commissar", not tube product manager How to Fight "Commander". Suggestion: Put person to supervisor, Supervisor report to Product manager, Product Manager report to director who understands business. No condemnation