Looking at the cruise tourism market, Ctrip released the world's largest Chinese cruise

September 23, Ctrip officially announced the online Chinese cruise booking platform.

The user can access the Ctrip cruise booking platform from the handset side or the computer side to understand all the information of cruise ship departure date, line details, cruise tonnage, cabin facilities, size, catering, entertainment and service facilities, opening hours, charges and so on. After the user has completed the decision can also directly through the Ctrip direct booking, simply fill out the personal information can confirm the seat. But currently the platform only supports credit cards and cash payments. Ctrip hope that through this platform users to set the experience of the cruise can be as convenient as booking a ticket.

Before the platform on the line, there is no Chinese platform to directly connect the global cruise company, and real-time display of the remaining space and price information, the platform of the online break the user and cruise service provider information exchange difficult situation. On the other hand, with the liner company system directly linked to the rapid increase in the product volume of Ctrip cruise platform, users can choose to increase the number of cruise products, users may be mobile or PC-side to cover more than hundreds of ports in the world, sailing span to a few years after the cruise products.

According to Ctrip's CEO Lei said, the reason is bullish cruise market, because in recent years, international cruise in mainland China's voyage and reception number has maintained double-digit growth, the global cruise giants have opened the mother port routes, and the most advanced cruise to the domestic market. It is expected that by 2020, China's online cruise booking market will be about 10 times times growth, to more than 1 million passengers. And this summer July-August Ctrip broke through a single month million people cruise travel records, is expected to 2020 Ctrip's market share will be more than 50%.

In addition, according to Lei revealed that Ctrip is to build a cruise as the core of the product system, while covering car rental, insurance, air tickets, visas, buses, the upstream coast of a variety of cruise products.

In fact, the previous Ctrip to the cruise industry layout, earlier Ctrip in July 9, 16th purchased a cruise ship, August 20 Ctrip is also said to be accelerating the international layout, to enter the cruise industry shortly after this, Ctrip bought Exquisite Marine Ltd. "century Celebrity"

While the OTA is still in the price scuffle, Ctrip decisive left-hand online platform, the right hand directly under the control of tourism resources, although this will make Ctrip's earnings slightly ugly, but to master resources for the tourism industry wins, become more "heavy", the competition for opponents set the higher the threshold.