Ma Honeycomb, 8264, poor tour three UGC tourism website analysis and comparison, truth mining

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Advertise the user produces the content or has the UGC function The traveling website, the author before and after the thorough observation analysis no less than 30, including Baidu traveling, The Windmill net (has played dead), the donkey mother, the way ox net and so on, admitted to the domestic Internet mainstream traveling community to have a preliminary cognition judgment. Tourism web site In the UGC of this range, MA Honeycomb, 8264, poor travel network three sites currently do the most successful, and other sites do not value this or have trickery suspicion. So we share some of the comparative analysis data from three websites.

Site data analysis and comparison

First a rough look at some of the site data comparison, data are estimates, and the actual data may be different, but still can refer to, from which we can see some differences, to draw some conclusions.

From the above, we can see that the largest number of visits to the MA cellular website, 8,264 times, poor tour at the bottom. But we look at Baidu antecedents, is also the leech Honeycomb >8264> Poor tour Such a sort, and the MA honeycomb Baidu antecedents far more than two other sites. Comprehensive comparison of site total number of visitors and search engine antecedents, it is not difficult to find that the MA Honeycomb has a great dependence on search engines. The author speculated that the MA cellular visitors, through the search engine accounted for more than 80%, 8264 accounted for 50% or so, poor travel accounted for more than 30%. From Baidu search the world's major tourist attractions related keywords, MA honeycomb most ranked in the first page of Baidu, flow imaginable.

From another point of view, the poor travel network of users the highest viscosity, 8,264 times, the last of the MA Honeycomb. The stickiness of the visitor is the attraction of the website to the user. How many new users can convert to old users, which is a measure of an important UGC site standards. If a site every day new users accounted for more than 80%, certainly not a UGC site.

There may be onlookers will have questions, the number of visits to the MA Honeycomb, the old users more. This question is not wrong, then we make a hypothesis, every day from the search engine to hundreds of thousands of visitors of which 10,000 people become old users, that several years accumulated down even if there is a loss, the number of visitors to the site will reach millions of people's size, and the number of daily visitors to the MA Honeycomb is far from 1 million This is like a reservoir full of water, there is a large number of flowing water, while a large amount of water leakage, and the total amount of water does not change. This shows that the attractiveness of the MA Honeycomb website is far from the height of other's imagination. We are also exposed to the problem by looking at the long-term ranking trend of the site of the leeches.

As shown above, the actual number of visitors to the real day did not increase but there is a downward trend, has reached a bottleneck. Ma Honeycomb site as a tourist site in recent years, the original Black Horse, originally known as UGC tourism community, a sudden rise, by the broad attention of VC, has two rounds of financing 20 million of dollars. In the near future, the MA Honeycomb has no longer advocated UGC, but emphasis on the site's products Raiders download. Relying on a large number of editorial team and the mass of user content, elaborate strategy to provide downloads, the core competitiveness of the site. The introduction of download, is the user's objective needs of the travel tool, the introduction of the hand to leave, the site is difficult to create a user to stay behind the lasting power. This can be seen from the analysis of the three Web site users below.

Website User Analysis Comparison

Here's a screenshot of the Leech:

This is a screenshot of the poor Net:

Here's a screenshot of 8264:

From the above three screenshots we can see that the MA Honeycomb and poor travel network of people, are traveling or self-help enthusiasts, literary youth, which has a great overlap, poor network of people more purely to foreign travel as the core. 8264 of people are more inclined to be pure donkey friends outdoors enthusiasts.

Continue analysis, will find that the MA Honeycomb and Poor travel network to 25-35-Year-old young people mainly, women accounted for a large, 8264 to 30-60-year-old mature population dominated by a small proportion of women. From the user's active degree, 8264 of the highest, because the outdoor enthusiasts, to the weekend camping mainly on foot, long vacation as a supplement, each person at least twenty or thirty times a year, contribute content is very much. Ma Honeycomb and poor network of people, basically belong to travel, every trip before careful preparation, booking tickets, search strategy, each person travel more than 5 times each year is very rare.

such as the top two pictures can be seen in the MA Honeycomb and poor network travel enthusiasts and 8264 of the donkey difference. Can be summed up as:

1, travel enthusiasts younger, fashionable, with literary temperament, donkey friends more mature, pure man, real man;

2, travel enthusiasts are far less than the donkey friends, donkey friends time adequacy is generally higher;

3, more mature donkey friends more consumption ability, more open consumption concept, and have the mentality of comparison, Young still struggling on the road of tourism enthusiasts more emphasis on economic benefits;

4, the destination of tourism enthusiasts in the city, tourist attractions, more than the destination donkey friends are mountains, inaccessible places.

This shows that, if relying on the production of limited tourism enthusiasts, that is, MA Honeycomb and poor network of people to build UGC community, compared to 8264, more difficult.

A comparative analysis of Web site mobility

Ma Honeycomb relies on a stronger financial and technical strength, currently has 5 app, which is the core of the download of its products, download a large number of millions, widely praised. Travel translators are also very interested in being a useful tool. Poor travel network also has four app, one of the poor tour of the Kam Sac and the introduction of the MA honeycomb download is the same tool, download is also very large. and 8264 only two app, one of the companion, features advanced, but the download compared to the previous two Web site is still very large gap. In the network mobility of the wave, 8264 as a framework and ideas are more traditional sites, development has lagged behind.

Comparative analysis of website user experience

In front-end interface and function, the best use of the leech, thanks to the site's excellent architecture and page design, users to use more quickly and easily, it is easy to find the required features. Poor travel network is also the traditional BBS interface, but after the revision, has become a popular small fresh flat design style, adapt to the Internet trend and user usage habits. 8264 core interface or traditional BBS, looks more outdated, functional innovation, but in the user experience can not be compared with the top two sites.

Website Capital strength and profitability analysis comparison

The leeches have financed two rounds of 20 million dollars, funds, in the site to promote the promotion of spare no effort, including micro-blog promotion, Baidu promotion, navigation sites, etc., but the financing must include business indicators, so the MA honeycomb in an urgent attempt to profit through a variety of channels, including hard, soft wen, and so on, learned that annual profit reached tens of millions of, But to a certain extent, it will affect the user experience, such as in the travel notes and other ads, such as Inn, easy to mislead users; Poor network has been Alibaba strategic investment, there is such a strong godfather, it is estimated that there is no profit pressure, just concentrate on doing the content can be. 8264 is an independent development of the Web site, free from the first line of urban internet circles, the lack of publicity means, there is no abundant funds, but there is no problem, the development of orderly, it is learned that the traditional hard and wide is the main means of profit, but the bottleneck needs to be another extension channels.

Summary

The tourist UGC looks beautiful and hard to do. It is difficult to cultivate a user, it is difficult to cultivate a group of users. The establishment of a mature UGC site, the need for slow simmer to precipitate accumulation. Counter-View the current Internet, most of the quick success, the development of a year to scale, two years will be profitable, three years to find a father or listing, otherwise it will be the trend of abandonment. The majority of practitioners, instead of a few years of the day to adhere to the construction of the product itself, gradually deviated from the original intention. Moreover, the Internet has ever-changing hot spots, in recent years, has emerged SNS, micro-Bo, group buying, electricity quotient, waterfall flow, mobile internet and other trends, a stir impact on the position of practitioners and the heart, everyone wants to do standing in the Tuyere pig to fly up, but the flying pig can only have one or two.

Has been praised by the Internet as a classic watercress, do not worry about content, the concern is profit. The new rise of knowledge, facing the expansion of the site after the quality of the content of the dilemma. Users, content, profit, how to effectively combine, worthy of practitioners to explore.