Market promotion: Five basic ways of website promotion

Search engine promotion refers to the use of search engine, classification directory and other online search information function Network Tools to promote the site. Because the basic form of search engine can be divided into web Spider-Type search engine (short search engine) and based on artificial classification of the search engine (for short category directory), so the form of search engine promotion is also based on search engine methods and classification based on the method, the former including search engine optimization, keyword advertising, Bidding rankings, fixed rankings, content-based advertising and many other forms, while the latter is mainly in the category of appropriate categories for Web site login. With the further development of the form of search engines, there are other forms of search engines, but most of them are based on these two forms.

Search engine promotion methods can be divided into a variety of different forms, common are: Login free classification directory, login fee classification directory, search engine optimization, keyword ads, keyword bidding rankings, Web content positioning ads. From the current trend of development, search engine in the network marketing status is still important, and by more and more enterprises recognized, search engine marketing mode is also evolving, so should be based on the changes in the environment to choose the appropriate way to search engine marketing.

e-mail as the main web site promotion means, commonly used methods include electronic publications, member communications, professional service providers of e-mail ads.

Based on user-licensed email marketing and spam (Spam), licensing marketing has obvious advantages over traditional promotional methods or unsolicited email marketing, such as reducing the nuisance to users of ads, increasing the accuracy of potential customer positioning, enhancing relationships with customers, and improving brand loyalty. According to the license email marketing application of the user's e-mail address resources in all forms, can be divided into internal list email marketing and external list email marketing, or abbreviation internal list and external list. The internal list is usually called the mailing list, is the use of the site's registered user information to carry out email marketing, common forms such as news Mail, member communications, electronic publications. External List Email marketing is the use of professional service provider's user e-mail address to carry out email marketing, that is, the form of e-mail ads to the service provider's users to send information. License Email marketing is a relatively independent one in the network marketing method system, which can be combined with other network marketing methods and can be applied independently.

On the article said the "market promotion of the book: Website promotion 10 Basic skills", today again for the website to promote the five fundamental ways. Perhaps today's article is more macroscopic, according to the folk saying is more "virtual", so do not want to see such articles comrade please be careful. Personally think, to promote the work well, not only know how to be pragmatic, think all day working on the work became; must have a macroscopic understanding of the whole market promotion, only the theory is combined with reality, can do the work better, can progress faster. The word is turning, below say I to the market work the way some understanding.

I. by scope

1, external promotion

As the name suggests, external promotion refers to the promotion of potential users outside the station. Mainly through a series of means to target potential users, in order to increase the site PV, IP, membership number or revenue purposes. Our promotion is basically external promotion.

2, internal promotion

Contrary to the above, internal promotion is specifically targeted at the promotion of the site. such as how to increase the user browsing frequency, how to activate the loss of users, how to increase the interaction between channels. Friends answer the network for example, its own several different domain name of the site, how to let these sites between the flow of conversion, how to make the site different channels between the user interaction, these are the focus of internal promotion.