Marketing Combat: 10,000 promotion fee per month how would you spend

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User question: "10,000 promotion fee per month, how would you spend it?"

Recently saw a lot of posts on the promotion, the rich business is needless to say, are hundreds tens, but small and medium-sized websites for small and medium sized enterprises, limited funds, will not take too much money to put ads, if you have 10,000 monthly promotion budget, how would you spend, how to put this 10,000 yuan in the market to promote the best use of the cost, Please share your views.

Example: 1, Baidu bid 2000 Yuan

2, HAO123 4000 yuan

3, forum post (outsourcing) 1000 yuan

4, the Website promotion activity cooperation 1000 yuan

5, the industry website advertisement to put 2000 yuan

Industry can be more familiar with the industry site as a hypothetical, you can also use their own site as an object.

NET friend 1:

1. Find the shooter, or edit 8000.

2. Baidu Keyword 2000

NET Friend 2:

Web site selling Tea Cups 2000

123 2000.

Industry website Advertising 2000 Yuan

Baidu bidding 1000+2000 (time, add amount to see the reflection)

Website Promotional activities 1000 RMB

seo:10000 First Month overrun

Forum post

NET Friend 3:

It's a good idea to find a website that sells tea cups. It's a pie!

NET Friend 4:

4000: Please the SEO Commissioner to work in the company

6000:4 Employees, 1500 per person, make network soft text

NET Friend 5:

Tea high-grade gifts do not use GG GG users are mostly highly educated Baidu is what people use

NET Friend 6:

You use the search engine money so little effect? I have every moonlight to vote Baidu is more than 30,000, 1021 days

NET Friend 7:

GOOGLE 3000

Baidu 2000

Website cooperation/Advertising 5000

The forum itself is done

NET Friend 8:

After our launch experience (note: non-retail e-commerce), Baidu's promotion is very limited, the keyword requirements are very high, the keyword is too broad, conversion rate is too low, the keyword too concentrated, coverage is too small.

To younger brother's see, today's network hard has become very few appeal, the best way is "activity + hard Wide" combination and "single product + Soft Wen" combination. These two combination of fists with the use of good results.

NET Friend 9:

8000 Yuan, please site planning and promotion of talent:

1 Proficient SEO optimization technology

2 has a lot of media resources

3 good communication and other website cooperation

4 know occasion.

2000 Yuan, let a friend drink dinner.

NET friend 10:

Baidu GOOGLE Keyword 3000

Soft Writing 10 Articles 3000

Website Cooperation 4000

NET friend 11:

Oh, do search engines, the key word is most important. You choose the right keyword, the conversion is very high. I used to help an investment company to do optimization, one months in Baidu input 2000 yuan, every day of the telephone in more than 30, as for the deal I am not very clear. Hey

A friend recently in Baidu bought a lot of hot keywords, such as jewelry, jewelry, bring a lot of traffic, but the conversion rate is almost 0. Make him very depressed. For the customer to choose the keyword, if necessary, do a survey can also.

NET friend 12:

Activity + Hard Wide

Single Product + Soft article

Incisive!!!

NET friend 13:

Look at the 10,000 bucks you want to achieve. General purpose, 1 increase order volume, 2 increase exposure rate

There are several ways to do this:

1, into the CPS alliance. If you can, enter the CPS Alliance, the feedback site will be the first to help you promote. Shopping search may also be very large.

2. Go to Ali's mother to advertise, find small stations to put ads, find some topics related. The price is relatively cheap, make a 2000 dollars, can cover some users.

3. Baidu Google bid ranking

4.SEO

NET friend 14:

Some places may need attention:

Ali's mom is advertising for a week. Take a look at the effect of what, good words, another week to two weeks. In particular, the Forum class site, put a 2 weeks is almost. The main is to make a exposure, mix face ripe. Two weeks basically let all users see your ads.

Baidu and Google bidding rankings are particularly noteworthy. is to do the exposure or make an order. This is very fastidious in the choice of keywords. For keywords, only buy users and users who do not buy, there are no highly educated users and users with low academic qualifications. The conversion rate is still looking at the keyword matching problem. A broad keyword, for example: longjing. This keyword search is certainly a lot of people you have to do the exposure rate, so can buy such, but this kind of user is not necessarily want to buy, probably want to know the related information of longjing. High exposure rate, the point of many, the cost of large, low conversion rate. Another example: The price of longjing tea. Basically there is the desire to buy, will search less people, less exposure, less points, low cost, but high quality of users, conversion rate should be high.

SEO must find a professional person to plan.

A little ego point of view, say wrong, can clap to wake me up. hehe

NET friend 15:

Mao CEO said very full Ah, thank support, Ali mother I have done, feel is invalid Click, are the point of a page to go, I suspect the flow is not true? So has not dared to do, started only to do flow and do flow, conversion rate of almost 0.

NET friend 16:

A good article to bring more than simple to buy keywords, successful cases abound!

I think, still need content to win. Otherwise, they are impetuous practices. (?)

NET friend 17:

Tea brother, not I criticize you, you cast 10000 yuan/month before, first spend 20000 to build your website beautiful point, the user experience a little bit more important.

NET friend 18:

It's a good topic! My personal opinion:

1w/Monthly budget:

1. Hard Advertising don't touch! Whether Ali mother or search bid.

2.5000 bucks, please two people.

3.5000 pieces, do activities, especially ' tea generation wine '.

A small-scale, starting stage, ' willing ' and ' gin ' care to both grasp.

To be willing to the team, to be willing to invest;

Experience to the product to be willing to, the cost of products who do know, is to help you with half the effort, Stone good things.

Cash in particular the advertising investment to be stingy, don't say 1w, 10W do hard advertising and how? Who spends who knows, who spends who is bullhead.

NET friend 19:

To sum up:

1. Make a joint promotion with the selling cup of the Business-to-consumer website

2. The company if there are technicians can do some SEO, but the time period is relatively long, this method is more suitable for small and medium-sized enterprises. It is often the efficiency and benefit of the enterprise to pursue.

3.baidu/google are appropriately cast some, the key is to choose good keywords, so that the conversion rate increased

4. Soft Wen, Baidu/sina/sohu and other blogs can be opened, these are free blog, need to spend time, can let the company's customer service to operate

5. Do CPS, not well-known site, may be less obvious effect

6. On their own platform, to engage in a number of promotional activities

NET friend 20:

In fact, 10000 yuan will be able to form a network of online groups, the number of nets can reach 30 people, with 10000 yuan can have 30 people on the network to do the gunmen advertising, I feel than to buy Baidu these promotional cost-effective, (now on the network most of these are in college students, A class that has plenty of time and wants to learn something

NET friend 21:

It's all good, everybody!

But I have an idea, PR marketing!

If you have in the four major portals, professional electrical website friends, you can do soft wen, the effect is very strong said!

About the establishment of the relationship, this is a little difficult!

Not really, spending money is also a good choice!

NET friend 22:

After all, I always feel that we are selling products and selling real things. If I have 1w I may be able to make all the coupons and then go to the online forums to scatter them. 1w All make 5 Yuan coupon also has 2000. (Poor people's children, have not seen a lot of money, our site 4 months has only done more than 2000 pieces of the Alliance, the effect of the odd difference!)

is purely personal opinion, said not to ask the teachers to point out.

NET friend 23:

In fact, this speaks to a most fundamental problem, you are ready to make the site bigger, make their own well-known brands, become the next PPG, Vanc. Or to make a permanent rely on Baidu, Google to survive the site.

So, to play their own brand bigger is generations, rely on Baidu selling things, can always earn a little money, and some money can not earn.

NET Friend 24:

Baidu bidding rankings to the number of traffic is not a problem, the problem is transformation. Flow and input are proportional, this has nothing to say.

NET friend 25:

Tea brother, the company is still selling things, or should follow the normal business logic to think, although some rely on Baidu and Google to achieve short-term income, but in the long run, business or rely on down-to-earth, the network is a convenient condition and means.

I personally think that soft wen is the right path, SEO is a partial door, do a good user experience and user activities is a long-term strategy, your team needs for your site planning activities throughout the year, do not headache doctors foot pain, strengthen the customer feedback and the purchase of new customers more than those search better. Advertising to do, but to find the target customer focus area, to find a cup of the site to advertise is to reflect the advantages of complementary resources, now too many people are transferred to the river of SEO can not extricate themselves, but neglected the most fundamental thing of business-people. As long as we do not ignore the attention of people, do not ignore the grasp of human nature, how to spend money, I think the tea brother himself already have the answer.

NET friend 26:

Tea is a bit difficult to sell online, but it's not as hard to sell insurance.

On the Taobao also have to sell tea, and now buy tea to me the feeling is that the physical store tea expensive, supermarket goods can not drink. Some people around are looking for tea-producing people with tea. All kinds of.

Packaging tea knowledge, the various functions of tea, taste, suitable for the season, such as winter drink what tea does not feel cool or anything. Because people like me drink tea is to solve the problem of weak mouth, similar people should also be a lot.

NET Friend 27:

The number of new customers per day is 3 people, I think your problem is not just SEO can solve, your site is not the people need, you should reflect on whether you have grasped the real needs of visitors, your site content and merchandise is the key.

Maybe everyone's methods are different, I am more inclined to the company should be online and network business promotion of synchronization, the network under the subregion, steady, and do a high degree of loyalty of the customer induction and maintenance. When the initial money is not enough, the part of the net is the business you should consider. Not to build a Web site, to find a few customer service can be done.

NET friend 28:

1k please post the network of Coolie;

4K activities with upstream and downstream related enterprises

4K Sponsor Big Customer Event

1 K Award in the top three implementation of the effective person

NET Friend 29:

Not the site to do their own satisfaction, customer satisfaction, the promotion of money can be put on the first. The customer experience of the site to do a good job, promote the price can be reflected. My humble opinion

NET friend 30:

Looking for a different business cooperation company 5000

Dedicated people to improve the user experience 3000

Send insightful related article 2000

NET Friend 31:

Send a friend to change a way brainstorming, one months 10,000, changed into a year 120,000 advertising fee, the total amount is unchanged, but set out is the annual plan, certainly not the same

NET Friend 32:

Still a few ways: Google + Baidu keyword promotion

Let part of the promotion fee to users, such as the purchase of more free shipping and so on.