Master the website optimization trilogy to continuously improve website conversion rate

Intermediary trading SEO diagnostic Taobao guest hosting technology hall

Business online promotion, site traffic and conversion rates are more concerned about each business site, the optimization of our business website, on the one hand, we optimize the basis of SEO theory, on the one hand is based on daily data analysis and According to our data timely adjustment of our optimization priorities. The general process of our site optimization and promotion consists of three steps, three-step cycle of reciprocating and escalating.

Station optimization program to determine and implement

This area includes a series of work on site development and follow-up operation promotion. Website production and production of the time when the keyword positioning and site structure layout, I believe we can easily understand and understand the importance. Here we focus on keywords and related page optimization, page optimization, we should focus on improving conversion rates to carry out. This means that our web pages should have content and creative quality to attract users and improve conversion rates.

To appeal to our customers, first they want to have a good impression of the overall impression of our site. This requires that we take the time to study the viewer's interests, behaviors and habits. In general, the optimization of the page should be based on the following aspects:

1, the layout is reasonable, the text layout level clear, with a decent color, matching the nature of the product or service;

2, the interface is simple, clear logic;

3, the contents of the page to be able to meet consumer psychology, a good guide to consumer spending, which requires our key words, creative content production;

4, website interaction convenience

5, website communication tools in time.

Data monitoring

Data is an important basis for measuring the effectiveness of website optimization, and can provide reliable data proof for our website optimization. Through the analysis and monitoring of data, we can provide direction for our optimization work.

In general, we mainly look at some of the following data:

1, the user's access source, which is entered through the outer chain, or direct access to the web site access; some product pages are entered through which link;

2, the user's click depth;

3, the user's residence time;

4, product page conversion rate;

If we find that users search through our search engine into our website, we have to count which TOP pages, analyze the keywords related to these pages, as well as links, and some pages of users tend to page retention time is user-friendly Performance, we want to form the corresponding chart formation system monitoring data, so at a glance.

Diagnostic analysis

Diagnostic analysis mainly to analyze our website optimization in which part of the problem, what is the cause of this problem, follow-up how we improve.

Cause Analysis:

1 If you find there is a problem with our promotion URL opening speed

Can not open ---- Network failure or server problem? Need to replace the space service provider or for dual space?

Playing slow - is the problem of the server or service lines caused by the North and South? Whether you need to replace the space service providers or for dual space?

2 creativity and promotion of URL poor correlation low conversion rate

* Enhance the relevance of ideas and promotion URLs;

* Try to change the access URL, replace the page pointed to by the access URL for A / B testing

* Try to adjust ideas; adjust creative writing perspective, or improve the relevance of the corresponding keywords and creativity;

* Try to adjust the site structure and content, according to the monitoring tool to view the data report, such as the thermodynamic analysis of the site to find out the problems that exist.

Here's the relevance of the content, a simple explanation of what is the content? The content is the information you want on your website, it is not just text, and may even be a small picture can be. Just as video sites, video is content; shopping sites, goods is content; design sites, style design is content. Content is not necessarily equivalent to the text. SEO / SEM more like the text, search engine well understand the text.

There are also some optimization factors, such as external links often beyond the control of SEO; and site structure, internal links, page optimization, keyword analysis, traffic analysis, these elements are generally within the control of our website optimization staff. High quality content requires us to make original content updates daily. A reprint, plagiarism as the main content of the website is worthless to search engines, because the more included, the more waste of search engine bandwidth, database capacity, crawling time, computing time, but can not bring more information to the user

Therefore, our website optimization, in the above three areas continue to optimize the cycle, so that the quality of our site will continue to be improved step by step.

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