Mastering micro-blogging skills occupy the commanding heights of Weibo marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Introduction: After each microblogging user, is a living consumer-Weibo platform has become a corporate hunting brand image and product sales of important channels. Click on Weibo marketing, leading the industry standards, through continuous exploration and practice, Word-of-mouth Interaction put forward the enterprise micro-Bo integrated marketing theory.

"Weibo is the pulse of the Earth," Time Magazine of the United States to evaluate the strong information dissemination function of Weibo. At the enterprise level, Weibo PR and marketing as one of the new network marketing tools, more and more attention-according to the latest statistics, domestic micro-blogging enterprise users have reached 6,000, and from the Dcci Internet Data Center predicts that China's Internet microblogging cumulative active registered account number in 2012, The end of 2013 will be expected to break through 280 million, 460 million respectively.

Weibo development to today encountered many problems and development bottlenecks, micro-blog instead of blogging occupy the mainstream of the era of Web2.0 products, the development of light blog not be experts optimistic, not enough to counter the continued development of micro-blogging. The development of micro-blogging will be the path of specialization. Microblogging specialization is the first to try to commercialize the microblogging business of micro-blogging. Commercial micro-blog to meet the needs of all aspects of society will be well developed.

Weibo operation Skills

1, personalized name

A good microblog name is not only easy to remember, it can also increase the search probability. This and many personal webmaster take the site name similar, often good site names are easy to remember. Of course, if the company set up micro-blog, ready to marketing on Weibo, then the microblog name can be taken as the name of the enterprise, product name or with the industry name as a microblog user name.

2, the number of Weibo is not much but the fine

This technique can be said to do anything, because a person's energy is limited, rather than disperse the energy to operate a lot of micro-blog, why not set all the energy to manage one heart. Build micro-blog and the operation of the site is a bit similar, personal webmaster always feel that this good to change, in exchange for the results of one did not do success (such cases abound). We do micro-blog also pay attention to focus, messy content will only waste time and energy, so we have to do fine, a heavy punch will achieve good results.

3, how to start, the accumulation of the first batch of fans

Here is a positioning, Micro Bo in the time to do need to have a clear positioning of their own, the microblogging is used to do what? What is the customer base for? The ultimate goal of business Weibo is to sell and reach orders, so it is important to cultivate effective fans, not zombies.

4, micro-blog content

Weibo is also the content of the king, we want to give the fans nutritious things, a micro-blog, up to 140 words, just want a simple idea, you can complete a message release. This will be more convenient than blogging. After all, it takes a lot of time and effort to conceive a good blog post. According to the theme of their own microblog, you can also customize some of the relevant content, such as: My target group is female, my custom content has beauty, skin care, clothing collocation, constellation, love and other women focus on the topic. Then based on the content to build the topic, and according to the topic to produce content, I believe that the intention to make the content will not be bad.

Weibo marketing Skills

1, regularly updated microblogging information

Microblogging platform for the general release of information frequency is not too restrictive, but for marketing, the popularity of micro-blog and the focus from the sustainable topic of micro-blog, we have to constantly create new topics, the release of information related to enterprises, can attract the attention of target customers. Sometimes, the information we just sent may soon be covered by the information behind, in order to attract customers long-term attention, it is necessary to update the micro-blog regularly, so as to ensure the sustainable development of micro-blog. Of course, the long-term update of good and innovative topics, the benefits will be better.

2, can not only hair products business or advertising content

Weibo although we as a means of marketing, but we also need to take into account the feelings of fans, some micro-blog is very direct, daily release a large number of product information or advertising and other content, basically do not have their own characteristics. This microblogging although others see you do what, but in the long run, will make fans disgusted, serious to cancel attention. Remember, micro-blog is not a simple advertising platform, the significance of micro-blogging is information sharing, no interest is not the product interaction. We should pay attention to the topic of entertainment, fun, humor and so on.

3, #与 the flexible use of the symbol

When the tweets are posted, the two "#" words are the content of the topic, and we can add our own insights behind it. If you want to introduce an active user, you can use the "@" symbol, meaning "say to sb." For example: "@ Weibo users welcome your participation." Click on "@ my" in the microblog menu and see the topic that you mentioned.

4, good at interacting with fans

We need to actively review and respond to the comments of fans on Weibo, and focus on the dynamics of the fans. Since it is an interaction, it has to move with each other, without any indecent assault. If you want to get more reviews, take a positive attitude towards your comments and respond to comments as a respect for your fans.

5, the line under the launch of activities

When we do some activities, when the form of enterprise release, to be timely cash, and open the winning situation, to gain the trust of fans. such as lottery activities or promotional activities, are some very attractive users eyeball, can achieve relatively good marketing effect. However, the information posted on the microblog should be consistent with the above site, and in a timely manner on micro-blog activities tracking reports. Ensure that the activities continue to attract more customers to join, while ensuring that the information is true and transparent.

Micro-BO Marketing Research Institute by the micro-Bo marketing Team composition, committed to more professional enterprise micro-BO marketing planning, so that Enterprise micro-BO marketing more simple!

Summary：

Looking forward to the past 2011, the harvest is quite abundant. With the rapid development of China's economy, influenced by the global marketing environment, marketing of many industries has been greatly improved, from the traditional marketing means to the current popular global network marketing means, creating a new marketing model. And in the microblogging market, is currently Sina Weibo, Tencent micro Bo Two feet separation, NetEase, Sohu desperately chasing. The four major portals in the micro-blogging market have been heavily wiped out, other companies want to rob this piece of cake difficult to say self-evident. In the micro-Bo hot Today, the future of micro-blogging is not expected at present, but the trend of social socialization in the web2.0 era is obvious, each Internet enterprise is to the social trend among the opportunities to make breakthroughs. The internet itself is full of opportunities and challenges, only the courage to try to have the opportunity to break through. From the enterprise, how to develop their own marketing strategy and in this new era of competition to consolidate their own market, so as to gain more profits is the most important.