Medium and high-end culture wine popular "the World" wine market heated

Reporter recently learned from the liquor industry, in wine prices soaring liquor market, cultural wine more and more consumers and dealers hot. Besides the quality of liquor, consumers value cultural taste more. 　　The reason, with the improvement of material life, the people pay more and more attention to the promotion of spiritual lives, for liquor, in addition to quality assurance, consumers more value is a bottle of wine taste, whether there are characteristics, whether there is a culture, from the material to the spirit, to achieve spiritual consumption. Luzhou, a world wine sales director, said Mr. Li, he engaged in liquor sales for more than 10 years, in recent years the more the sense of cultural wine market potential, a analects of Confucius, poetry, Fu, Tang, song Ci and other Chinese traditional cultural elements as the carrier of the "world" wine, once launched by his target customers of the hot,　　Currently in the northern layout of a number of regional markets. Cultural wine promotion material consumer products market popular wine culture "the popular reflection margin prudential in recent years," wine culture "This word is well known, often seen in the mass media and wine advertising. I do not object to explore the cultural connotations of this material product from a cultural perspective, nor do we object to the cultural examination of consumer behavior. I China's famous world-renowned wine, Chinese liquor-making history, as early as in the Shang Dynasty Oracle inscriptions on the wine, the history of Shang has been "dive", indicating that ancestors had mastered the technology of large-scale wine, wine production melts the wisdom and sweat of the people. Not only does the production of wine require technical culture, but it also derives some cultural phenomena related to wine. such as the decoration of drinking utensils, drinking etiquette and so on, have a cultural color. As for the literati poets for drinking and make the famous poems and strange paintings of the moving story and "grape wine Cup" such as the painting of wine, since ancient times has been more and more, and become a page of China's splendid culture. However, when we appreciate the "wine culture", there is a point is absolutely not to confuse, that is, wine and "wine culture" is a different thing, can not be equated. Can not drink as a drinking culture, not to think that the more wine drink more culture on the grade, drinking people will become more civilized and elegant, and even the country more civilized progress.　　Probably everyone knows that alcoholics are not so "culture" when they are drunk, and the elegance of Li Bai's drunken poems is probably not a dozens of every mass.　　Therefore, cultural wine with taste and spiritual consumption demand, in the market more and more popular, become buy and circulation market in the popular. Cultural wine affordable big consumers like dealers favor according to Luzhou World Wine National Marketing Director Mr. Li introduced, cultural wine is more affordable, the same price of wine, wine quality is not only good, and the taste is relatively high, to meet people's growing cultural consumption needs, to meet the hearts of consumers, is a big reason for its popularity. In addition, cultural wine and relatively affordable, the same wine culture wine, "the world" wine than the market to lower, let consumers, the implementation of traditional Chinese culture, so that consumers in the benefits of spiritual satisfaction. In addition, because the cultural wine is popular, but also to the dealer's profit space and other products, the profit is equal to ensureProfitability of the Distributor.　　In addition, the world, has composed a chapter, to win the world's destiny, to become a business, political, commercial reception wine, has a common spectrum, a total win the world's destiny. Therefore, the cultural wine from the launch, in the dealer and consumer two main links unimpeded, "the world" wine also quickly enter the market, in all parts of the country to open up cloth points, has been in the northeast, Henan, Hebei, Shandong and other places to win 10 or more regional markets. At present, more popular investment, especially "the world-the Analects of Confucius" section of liquor, in Shandong Market has been highly praised by consumers.　　Shandong North Regional distributor Mr. Liu said, Shandong is the hometown of Confucius, the Analects is the pride of Qilu people, but also the crystallization of the wisdom of the Chinese nation, Shandong people have a sense of pride, and more accept this paragraph of the analects of high-end liquor. China Enterprise News Network market analysis expert Yong said, culture wine market is hot, "a piece of world" wine as a cultural wine of a dark horse, its origins from the Chinese brewing Liuzhou Luzhou, wine Master personally built quality impeccable, its spiritual consumption and desire to meet the market economy prosperity under the demand for consumption, Will win the world in the liquor market.