"Mesh" necessary keyword grabbing skills

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If the hyperlink is "Road", then "key words" is "signpost". We all know how to set "road signs", but we often do not know how to set up science.

It's a good idea to share some of these skills with friends based on a year's understanding of website construction.

My site is to do hardware supply and demand, it should be said to be a all-inclusive business-to-business business site, the home page highlighted the brand and uniqueness (Fujian Province, the largest hardware website), each channel to me to change things have not much, the following by our network editors focus on the most is the keyword.

Scientific grasp of the keyword contains two situations: one is based on the content to select keywords, the second is based on the selection of keywords.

First, according to the content to determine the key words. I would like to use a topic I have done to explain this situation.

The "Rio Tinto case" was recently hotly discussed on the Internet. There is no doubt that this is the industry's focus on news. The key words we have drawn up around this news event are: Rio Tinto, Rio Tinto, iron ore negotiations, incident party introductions. Then there will be the subject of keywords: Rio Tinto iron ore, 09 iron ore negotiations, Rio Tinto and other key words.

With the development of the situation, we interrupted the negotiation. At this point we have to catch the following keywords: Rio Tinto, suspicious links, investigation and so on. This time the related information class article also wants to appear. The key words should be: Rio Tinto's annual output, Rio Tinto iron ore reserves, Rio Tinto, such as information such as stone ore. At the same time, divergent thinking is important, the side information related to Rio Tinto case will also be collected (for reference: Japan and Rio Tinto iron ore, Japan and Rio Tinto iron ore prices, Brazilian iron ore, etc.).

Since then, the incident further escalated, China also arrested the suspected spy of the Rio Tinto representative in Shanghai. This time we have to catch the words that people pay attention to. The key words are: The Rio Tinto case, the Rio Tinto espionage case, the Rio Tinto spy gate, the Rio Tinto espionage incident, and the Rio Tinto spy leaks. We are going to put a complete end to the story around these keywords.

By analyzing my reporting process on this event, we can summarize the grasping principle of this event keyword: 1. The keyword we choose must be the word or phrase that the user will use to search. 2. Also a potential word that users may use to search. 3. There is no broad and unspecified content. 4. Grasp the focus of the event.

Second, choose the content according to the key words. This is the reverse execution of the method above. First of all, we have to list the key words that people focus on. Then grab the content by using different combinations of keywords. This is the way to find content based on demand. The effect is also good.

The above is a little series of experience, welcome Webmaster Network heroes are supplemented, but also exchange experience!

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