Michan: Analysis of the conversion rate of marketing links in Network marketing

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In the process of implementing network marketing, the conversion rate of each marketing link will have a high bottom. In fact, the network marketing conversion rate can be used a simple word to understand, that is, the flow into cash, but in the Network marketing promotion link also includes five parts, the following is to analyze these five partial conversion rate.

First, why the search engine marketing brought about by the high conversion rate, this is because Chinese netizens now use the most is the search engine, according to the Chinese Internet Information Center CNNIC statistics, China's 300 million net name 68% of netizens are accustomed to use search engines to find the information they need, The search engine's user base is extremely huge.

When people search for a keyword, they say they have a very specific purpose to find the information they need, and there are four categories of people who can be classified as:

First class, casual look at the people

The second category of people looking for competitors

The third category, the person who seeks knowledge, solves the question

Fourth category, seek service provider, solve existing problem person

For corporate websites, the most needed customer group is the fourth category: to seek service providers, which requires a clear grasp of the key words to achieve high conversion rate. For the industry portal site, the most need for people to seek knowledge to solve the problem, but now we are talking about the conversion rate of the issue, so said Michan that this kind of site suitable for training, to achieve high conversion rate.

The other two types of people, for our site itself, is an invalid traffic, however, if your site is based on an ad click for the main revenue, he may click on your ads, you will generate revenue, but the proportion is very small, unless it is malicious ads, of course, this will affect the user experience of your site.

Second, the second is the Word-of-mouth marketing, Word-of-mouth Marketing is a cobweb-style marketing, is the most effective way of marketing, but also the most difficult marketing, which requires you have a good product, very good service, have certain qualifications, to enter the ranks of Word-of-mouth marketing.

According to the truth, Word-of-mouth marketing conversion rate is far higher than the search engine marketing conversion rate, why is the second? It's because Word-of-mouth marketing has a threshold, and it takes time to get over it, you know, not everyone is going to put your products and services on your lips all day, unless he's a company insider, But if someone else recommends your product's service, the hit rate is pretty high.

Finally, talk about network advertising, information dissemination and mail marketing, network advertising needs to have a large amount of capital investment, the idea of investing in two types:

The first way, "I do the product everyone will use to", everyone will use the product of rice to build your advice is-cast nets, which requires a certain amount of money, of course, will produce a certain brand awareness.

The second line of thought, "I do the product only need people will use", for example, I do network marketing, of course, only need network marketing services, the need to build network brands, the need to improve the network sales of talent will be my customers, then, for such online advertising input, Michan to your advice is the precision of the launch, Only choose and your industry has links to the web site for online advertising.

In the information release link, the most important marketing way is the soft marketing, soft wen marketing can be categorized into the network advertisement, can also be categorized into the information release, if it is a good soft text hidden deep, its conversion rate is very high, which is called an efficient network advertising, if it is a very general or even a bit poor soft text, It can be said that there is not much effect.

Of course, the information release link is not just soft marketing, but also includes forum marketing, blog marketing, SNS marketing, etc., for the establishment of brand awareness, information release is indispensable, it is also the lowest cost of marketing, it can be said that almost no cost. e-mail marketing is suitable for the spread of the net, because there is little cost, since the cost is so low, natural net spread of the effect of greater.

Summary：

Above the network marketing promotion in all aspects of the analysis, from these analysis we can draw this table:

Conversion rate cost of marketing promotion mode

Search Engine Marketing High

In Word-of-mouth Marketing

Network advertisement High

Low information release

Low Mail Marketing