Micro-blog Push independent search will affect the traditional forum user stickiness

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October 21, ADMIN5 Webmaster Network News said October 20 Evening News, Sina Weibo independent search page--s.weibo.com quietly online, analysts said the move may mean the advent of the micro-search era. However, only after a short time, access to the two-level domain name, has jumped to the original search page microblogging, rather than the previous news screenshots of the independent search page. Insiders speculate that the current Sina Weibo independent search is still in beta stage, many features have not yet been perfected, ordinary users can not access. Although Sina Weibo independent search page still "hold Pipa half cover", did not reveal uncover, but can be expected, now has entered the micro-search era, micro-bo mass content behind the search value is being excavated step by step.

Whether Weibo search has become a habit

Nowadays, with the development of Sina, Tencent and Sohu Weibo, social network has been deeply rooted. Social networking sites are becoming the most user-viscous internet products after IM chat software and forum communities. Sina Weibo has more than 10,000 collaborative websites and a number of mature apps, according to the microblogging developers Conference held last year by Sina Weibo. An average of 10 million new users per month, the number of tweets posted more than 2 billion. This year, Sina Weibo-related data is also a continuous growth, the open concept of social relations generated by the mass of content does bring a revolutionary change in the life of netizens. Several other microblogging products are also expanding rapidly. Weibo has apparently become the standard of Internet users, before the ADMIN5 webmaster Network and internet Entrepreneur Club held in 2011, Jiangsu Province Internet Webmaster Conference, there was a guest speaker said, now webmaster and netizens, do not play Weibo has been outdated. Now, no microblogging search means you don't really know how to play Weibo. The content and openness of micro Bo can let netizens get some information which search engine is difficult to search, and satisfy the information demand of netizens more precisely. In the search engine access to information at the same time, micro-BO search is becoming a habit, affecting netizens and webmaster life.

Whether will become "Baidu" "Google" competitive enemy

Indeed, now whether it is in front of the computer, or on the way to work, Subway, bus, restaurant, you can see a lot of people with mobile phone or tablet computer brush Weibo, no matter how much you know about the Internet, you have to register a microblog, so as to appear like a netizen. At the same time as micro-blogging changes in life, microblogging search is gradually changing the search habits of netizens. In the past, want to get information, the first thought is the Web site navigation, through the Web site Navigation search website again through the site to obtain information. After the search technology matures, search engines have replaced the Web site navigation to become the first major access to the Internet. Baidu, you know, this is a familiar slogan in the past. Today, search engines are in a secure position, and searching is further enhanced. But the emergence of Weibo search has made the search engine feel the crisis.

Although the results of Weibo search may not be many search engines, but microblogging search for search engines, the biggest difference and advantage lies in differentiation. Because of the special and content of the micro-bo dissemination of the open, massive, through search can get some search engine difficult to obtain information. Today, the development of mobile app applications has also generated some dark web information that search engines can't find. Mobile app has always been the micro-BO cooperation in the depth of integration of the object, once the micro-blog independent search and its open, the value of its search can not be overlooked. Further, if micro Bo to the search results of a certain intervention, it is likely to produce marketing value, which is not what the search engines want to see. But from the current situation, microblogging search and search engine differentiated competition, strengths, although there are shocks, but the situation of open cooperation and coexistence will continue.

Whether the enhancement of microblogging search function will affect the stickiness of forum users

Although the current Sina Weibo independent search has not been officially open, but can be expected in the future Sina, Tencent Weibo is likely to launch an independent microblogging search interface. The introduction of the microblogging independent search page can further enhance the search function and guide users to use microblogging search. After the birth of Weibo, its influence on the traditional web2.0 community has been discussed. The existence of Weibo does give the traditional forum community a little impact, forum community users have been the loss of the phenomenon, and this part of the loss of users to a large extent transferred to the micro-blog, although not a complete loss, but the user's stickiness reduces the traditional forum and the community lost some vitality. Micro-blog Independent search enhanced search function will enable users to obtain more information. Although the forum in the content of the professional level of micro-BO 140 words can not be compared, but the content of micro-Bo open and massive so that users more free access to information. This is the biggest advantage compared to the fragmentation and limitations of forum information.

I usually have a habit, is to understand the latest Internet information and webmaster related news, like first in micro-blog through keyword search. For example, a certain Internet companies launch new products on the new Web site, this information is likely to originate from the Forum, but the information is too dispersed, difficult to query. But it's easy to search through Weibo. Again for example I want to search webmaster related news, through micro-blog search domain name, webmaster and other keywords, there will be many unexpected discoveries. But it's hard to get a search through the forums. On the one hand, the forum often focus on the content of a field, the information is relatively professional, but not large enough and concentrated. On the other hand, the forum has a relatively limited registration and permissions, even if the search engine to find content, open a forum is likely to register and even face permissions.

The development of micro-Bo and the enhancement of microblogging search function, for the traditional forum user stickiness does have a great impact, but the forum interactive and content of the depth of concentration also has a strong vitality. The future of the Forum and Weibo development is not incompatible with each other, but sharing cooperation. By sharing, microblogs and forums can get traffic from each other. In the content direction, the two sides can also complement each other. But the traditional forum is facing the transformation, on the one hand the competition pressure is huge, on the other hand is the impact of social network such as Weibo, if stagnation can only be further erode the user by the microblog. Forum in the future will be towards a more open direction of development, open user login, while seeking to work with local communities, vertical industry site integration and cooperation. For now, the pain of user churn and user stickiness will continue to suffer. (Text/triumphantly)