Micro-Bo Zombie Powder trading Chaos: Price Tag team operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How can people not buy powder when they are walking on Weibo? In microblogs, this is a frequent advertisement.

"Sina, Tencent or micro-letter, what kind of fans do you need?" on Taobao, March 15, a seller greeted the journalist enthusiastically. With these sellers, you can buy tens of thousands of fans by spending only dozens of dollars-hundred dollars. If you are generous enough to buy millions of of fans, you can enjoy the star-like Starium.

According to Sina's 2012 earnings report, as of December 31, 2012, Sina Weibo registered users reached 503 million; Tencent Weibo also disclosed that users over 500 million in the same period, with a micro-blog account for hundreds of millions of Chinese people, is a commonplace, and the number of fans has become the "rank" of the micro-blog, Micro Boda with the help of millions of of fans, and fans, but also evolved into business, selling powder ads more and more frequently appear.

So, is it true that online buying and selling fans are legitimate? Is it against moral integrity? Xinhua News Reporter visited this virtual trading market.

Visit Online trading market star Spit Zombie Powder

Do you have enough micro-blogging and micro-credit fans? I believe most people have been harassed by these small ads when they landed on Weibo.

After the reporter found a seller, he through Amoy Wangwang sent a detailed price list.

Sina Weibo: Zombie powder 5 yuan 1000, ordinary powder 11 Yuan 500, 180 yuan 10,000, the top human powder 4 yuan 100, 250 yuan 10,000, super active powder: 5 yuan 100, 320 yuan 10,000, active area powder 15 yuan 100.

Tencent Weibo: Low quality sucks audience 10 yuan 1000; Super listener, take the lead like 2 Yuan 100, after the discount 15 yuan 1000; top audience, 20 Yuan 1000; Super listener: 3 Yuan 100.

Through the seller, Sina Weibo can add up to 10 million fans, Tencent Weibo can add up to 800,000 listeners.

These fake fans, known as "zombie powder", are called "zombies".

In fact, public concern about zombie powder began in 2010. In that year, Faye Wong said on Weibo that her fans were gradually diminishing. Xie Na is in micro bo on the "Crying", "Sina, Sina, why reduce my fan son ah, early celebrated 3 million, just a look and only more than 2 million?" ”

This is the case of Weibo users, many for the big "V" (that is, celebrity real name certification). Later, according to the relevant microblogging staff explained that the system is automatic maintenance filter Zombie powder.

The well-known microblogging master Yequan revealed that he has a hundred thousand of fans in Sina Weibo, generally a tweet and comments about dozens of, but some millions of fans of the Big V, micro-bo average forwarding quantity incredibly much less than he, he felt that the fans of the game, forwarding a comment amount is a attributes.

According to the reporter survey, zombie powder can be roughly divided into three generations-the first generation: no Avatar without micro-blog without fans, the focus of the object is half celebrities, half of the same type of account; second generation: There are micro-blog has a fan, but the number of micro-blog is less than 5, the number of fans below 100, the concern of both the real user and zombie users; Third generation: There are micro-blog has a fan, a regular update of micro-blog, but the content is not sentimental marketing advertising microblogging, the number of fans in the 100-300, the focus of more for real users, that is, "live powder."

And the past to sell powder rely on tools can make a difference, now sell "live powder" business to raise a large number of staff. These part-time hands have hundreds of micro-blog accounts, their task is: to focus on the buyer's account, forwarding, comments, on the other hand, also need to constantly update their microblog, increase the degree of activity.

Media reports, Xiamen Institute of Technology students formed a small team, they pay attention to a lot of people's micro-blog, but also to help companies take care of the official micro-blog, as long as the company's microblog information was forwarded more than 200 times, they can get hundreds of yuan of income.

The owner of a bought powder revealed that at present, more advanced than live powder and the emergence of "true powder", these fans are completely true and normal microblogging users, they did not know that the sellers were sold to buyers and become fans. She once spent dozens of yuan to buy 1000 powder, she found that these powder seems to be completely true, bask in pictures, original, turn micro Bo, there are comments, and some also have real identity. Later she learned from people who know, micro-bloggers are more concerned about, do not pay attention to whether they have a number of concerns, even if these concerns are not their own, but the sale of powder collusion backstage will sell themselves to become someone else's fans.

A person familiar with the matter said that the powder as the transaction originated from the operator, in order to attract celebrities to open Weibo they once "send powder" promotion, in the real name, operators have stockpiled a lot of powder resources.

Buying flour is contrary to moral integrity or to provoke a lawsuit upper body

Know money to buy is only a few false fans, but Hangzhou citizen Mr. Wang still use "tangled" to describe their mood, this powder is to buy, or not to buy?

Now, Mr Wang has just over 500 fans, and this is a big fan. "I feel that as the number of fans grows, I have more and more forwarding and commenting every time I speak." I hope more interaction is the most direct reason Mr. Wang wants to buy powder.

But, on the other hand, Mr. Wang feels that buying fans is contrary to social morality said a bit of "cheat powder" flavor, "as I went to pay attention to some big V (note: The Micro-blog has a wide popularity, and the number of fans to millions, tens of thousands of users), he does not know himself, but to see his fans more than the number of added." ”

Wuhan University School of Political and Public administration Associate Professor still reborn analysis of the purchase of fans motives: "The desire for celebrity, social attention." ”

"Breaking the fan structure by buying and selling violates the principle of moral integrity." This belongs to the cyber violence after the money involved, who has more money, more fans, will let the young people form an incorrect view of money. "Still reborn," said.

Zhaozi, dean of the New Media Research Institute of the University of Communication, said earlier that buying and selling Weibo fans was in fact buying and selling audiences ' attention, which was the inevitable process of new media development. But the expansion of this phenomenon will not be conducive to the long-term development of the new media microblogging.

Hirai, a prominent microblog lawyer, currently owns 560,000 Sina Weibo fans, claiming that he was adamant about not buying powder, and even refused to give the carrier powder when he opened the micro-blog. He thinks that the industry and commerce can investigate the sale of powder enterprises, because the business scope approved by industry and commerce, certainly will not involve the sale of fans.

Li Yadong, a lawyer at Zhejiang Mexican law firm, also analyzed the potential risks of buying and selling fans. Li Yadong suggests that users who buy their fans should be more cautious about publishing microblogs to avoid violating the legitimate rights and interests of others. Because once the infringement, the number of fans is the other side can prove the extent of infringement damage, regardless of the source of fans.

Kaoita, a legal person who has long been concerned about credit and online mediation, said the shop merchants bought and sold Weibo fans, no doubt suspected of fraud. He has been in Taobao for several years the integrity of the community volunteer Moderator, will shop to buy and sell micro Bo fans of the situation to Alibaba and Taobao are reflected, but no fruit.

The operator regularly cleans up the vicious cheat powder to seal the number

So how do microblogging operators look at the sale of their fans?

"First, do not advise users to buy zombie powder, because they do not go forward, to comment, the meaning of the purchase is not big." Second, the purchase behavior is not very good protection, we will timely clean-up. Third, in addition to the audience, may be asked to inform the account number and password, which will affect the personal account security. "Tencent Micro Bo Platform Research and Development Center Director Shu Jun said.

March 16, 2012, Sina, Sohu, NetEase and other major websites Weibo all implemented real-name, demand micro-BO new users must carry out true identity information registration.

Why there are so many zombie powder?

"Before the real-name, there are a lot of people hoarding the microblogging marketing account." At the same time, there are special teams to register accounts. "Shu Jun analysis thinks.

Based on the possible impact of zombie powder on users, and in order to create an orderly network environment, micro-blogging operators are regularly cleaning up zombie powder.

Shu Jun told reporters that Tencent will clean up the 100,000-level zombie account every day, more than 30 million a year.

According to media reports, Sina for zombie powder, set up a special anti-spam team, 24-hour dynamic monitoring, "zombie powder" clean-up work every morning.

Shu Jun said that if the account found that the amount of malicious brush powder more than a certain number of days, backstage will be informed by the letters, according to certain reasons has been the number of listeners cleared, if there are objections can call Customer service hotline. If the account continues to perform brush powder behavior, the backstage will issue the punishment notice, on the one hand will clean the malicious listener, on the one hand will forbid to listen, if exists to deceive the listener, or lures listens to the malignant plot, backstage will seal the number.

"Compared with online transactions such as virtual currency, the economic value of zombie powder trading is not very large, gangs are relatively small, we do not have a special joint police to the criminal attack." Follow-up will focus on and monitor behaviors similar to those that hurt the user experience. "Shu Jun said.

Shang, associate professor of politics and public administration at Wuhan University, suggested that the sale of fans should be exposed, giving both sides a sense of moral shame.