Microsoft plans to invest 500 million dollars to promote WindowsPhone7

Beijing Time August 27 Noon news, according to foreign media reports, analysts expect Microsoft to invest more than 500 million U.S. dollars to launch the Windows Phone 7 program, to re-enter the mobile phone market.　　2 years after Apple launched the iphone for nearly 4 years and Google opened the Adroid operating system's source code, Microsoft finally decided to use Windows Phone 7 to re-enter the handset market.　　To prepare for the launch of Windows Phone 7, Microsoft plans to invest 500 million or more dollars as a marketing cost and to pay developers and handset makers the cost of producing mobile phones and their applications. Jonathan Goldberg, Deutsche Bank's telecoms analyst, Jonathan Goldberg that Microsoft's investment in marketing will reach $400 million trillion.　　This does not include the cost of "non-cyclic engineering" that Microsoft has paid to handset makers. "This is a life-and-death battle, and they need to pay all the price to compete in the mobile market," he said. "Now that the handset market is open, as long as Microsoft can attract enough customers to turn to their products from functional handsets, they don't have to compete for market share from Android or Apple," Goldberg. Goldberg revealed that when he visited Microsoft's headquarters earlier this month, Microsoft executives told him that Microsoft and its operators and manufacturers ' partners would jointly fund "billions of" dollars for the first year of marketing and research.　　Another person familiar with the matter said that Microsoft would spend 1 billion of dollars on mobile phones, half of which was for marketing and half for other development costs. Greg Sullivan, Microsoft's senior Product manager, Gregg Shaliven that Microsoft's development and marketing plan is a long-term plan, as the mobile phone market is booming, but the market is still in its infancy.　　But Sullivan did not comment on analysts ' predictions. But some of the companies that have received Microsoft fees have since withdrawn. According to Goldberg, there are reliable indications that Microsoft's 8 partners, which announced the development of Windows Phone 7 o'clock this February, now have only 3: HTC, Samsung and LG (the other 5 are Dell, HP, Sony Ericsson, Asus and Toshiba). But Sullivan did not comment.　　However, people familiar with the matter said that before HP bought Palm in April, they had signed a contract with Microsoft for the design and sale of Windows Phone 7, which lasted for several years, including about $20 million trillion of money to cover development costs.　　Sullivan did not comment on the nature of the agreement between Microsoft and the handset maker, saying only that Microsoft engineers would work closely with the engineers of the rental partners. Anand Iyer, Microsoft's senior Product manager, Anand Ayelle that, in addition to its engineers, Microsoft has provided revenue guarantees to developers to ensure that Windows Phone 7 is available for sale when it is launched.　　Apple and Google do not need to do this, because two of companies ' mobile platforms have gathered enough clout to attract developers free of charge. But Ayer that Microsoft's products are equally attractive, for example, that Microsoft's development tools are currently being downloaded 300,000 times.　　In addition, Microsoft can attract hundreds of thousands of of developers to collaborate with a partnership built on Xbox and Windows research. Windows Phone 7 's stylish interface has won praise from many tech blogs.　　In addition, many manufacturers also want to support Windows phones to diversify the operating systems that their products use. Ms Sullivan said the operating system of Microsoft handsets would be comparable to Apple's best platform model, and the handsets would provide a consistent user experience and elegant design. Scatterers)