Millet is closer to the world! Lei domain name territory expanding?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, the Millet official website changed mi.com short domain name caused the industry uproar, millet officials also played the "World Closer" slogan, this is considered to be a comprehensive speed up the internationalization of millet another big step.

Yesterday, Lei Micro Bo said "mi.com This domain name thief, estimated to be the most expensive domain name in the history of China's Internet!", then the price of the domain name exposure to 3.6 million U.S. dollars, up to 22.44 million yuan, but not the most expensive domain name.

Millet co-founder, Vice President Li Vanchang said, short domain name is conducive to a higher user flow, user-friendly memory and access. Millet company said that the mi.com domain name will further strengthen its business in the electric industry competitiveness.

In addition to the user experience, mi.com domain name can reach the marketing effect, spend 20 million hit the ads basically very difficult to make any movement, and spend 20 million yuan to buy a domain name, it is enough to arouse the concern of the industry, give millet sufficient exposure, can be said to kill two birds with one stone.

Mention Millet will have to mention the leading figure of millet-Lei, he is software, games, electricity, angel investment in the field of pioneer, but also the traditional mobile phone industry subversive. As the leader of the Internet mobile phone industry, Lei from the outset recognized the importance of domain names for Internet brands.

April 2010, Lei founded Millet Company, he is optimistic about the potential of the Internet phone explosion. After a year of entrepreneurship in the summer, Lei in a similar form of the Apple Conference, a person standing in the center of the stage, completed a two-hour speech, officially launched the Millet mobile phone. Its 3 products: MIUI, rice chat, millet mobile phone and xiaomi.com, miui.com, miliao.com 3 mi domain name to the "Millet Empire", in addition to the Millet company also protects xiaomi.net/.cn and miui.cn, but also for Millet opened a very good head.

The same year August, the millet community officially external line, the bbs.xiaomi.com two-level domain name enabled. In May 2012, the millet community under the Millet official website, the domain name of the original bbs.xiaomi.com switch to bbs.xiaomi.cn, two days later, Millet and officially enabled xiaomi.cn as the main millet community domain name.

Some investors said that the millet mobile phone, thinking leading two years, technology leader 1.5, stood in the absolute leading position. After the millet box, millet TV, millet router, red rice mobile phones and other products are enough to show that Millet has been in the leading edge. In the millet router is exposed, the official website domain name miwifi.com purchase price also then surfaced, Millet spent 120,000 yuan from overseas acquisition of this is not a short domain name.

Of course, millet is not only in the product leader, in the domain name protection, millet also never let investors have an opportunity. For mi.cn/. China's two reserved domain names are also so, in the knowledge of the opening of the news, millet first submitted the relevant information to the CNNIC to apply for the reserved domain name mi.cn/. China, and finally seized the sac. Millet Flower hundred Yuan won two heavyweight domain name, can be said to have picked up a "big cheap."

Earlier, Lei introduced the origin of Millet name, has said that the millet pinyin is Mi, the first is mobile internet, millet to do mobile internet companies, followed by missionmpossible, millet to complete the task can not be completed; Of course, we want to conquer the world with Millet and step # guns.

Now it seems that "millet to do mobile internet companies" has become an indisputable fact, millet company can be said to be the traditional mobile phone industry subversive, the valuation reached 10,000,000,003 years doubled 36 times times. Millet is expected to become China's fourth largest internet company, to achieve the "millet to complete the task can not be completed";

Millet change mi.com Short domain name This is considered to be millet comprehensive speed up the internationalization of another big step. In addition, recently from the overseas domain name trading platform, xiaomi.de about 60,000 Yuan Knot, mi.ae and mi.co.za to 2000 U.S. dollars in the price of the main, according to the analysis, the buyer is very likely millet company.

Many international domain name, millet from the world should not far away!