Millet Technology President Lin: How do we do internet marketing

Through the Internet mode of operation to make a new production soon mobile phone brand into a well-known and even wildly sought after the famous brand, millet mobile phone business model has been a relish for the industry. Today, at China International Communication Exhibition ICT Forum Mobile Internet sub-forum, Millet technology President Lin shared how millet is using Internet means to do marketing.

Lin said, first of all, in the product design process, millet Innovative introduction of the user's point of view. In the Millet Mobile Forum, you can see two thousand or three thousand http://www.aliyun.com/zixun/aggregation/8232.html "> user feedback" posts every week, there are some in-depth experience reports. In the determination of some important functions, millet engineers collect user feedback by polling in the forum, and finally determine the product functional form. Lin said "There is a lot of functional discussion that is user-involved in functional discussions, conducted in our forums."

Second, millet in a variety of media forums, are 0 distance close to the user. Lin said that the millet partners, including Lei, are doing a series of customer service work every day to answer some of the user's questions personally.

In addition, Lin also highlighted the effect of microblogging transmission. Lin said, close to the user's core advantage is the first time to master the user's feedback on millet products, Micro Bo The greatest value is to produce a large number of users of the product's true opinion. The Millet team will search for relevant information on Weibo every day and collect feedback from users.

Through Weibo marketing can also be very good for the enterprise cost savings. Lin For example, Millet Youth Edition, because there is not enough publicity funds, they chose the micro-blog marketing way. Several partners spent the afternoon filming a group of youth-related photos, on Weibo for just two days to reach the forwarding 200多万次, commenting on 90多万条 's achievements.

Lin is very satisfied with this result, he said, "Can we use the traditional way to do 2 million or 3 million of the users, really see our product publicity?" In addition to the astronomical advertising costs, the effect can be like Weibo so good is a question mark.

Lin said, the internet does not sell advertising, advertising is not spread, more is with a kind of Internet creative add a little spoof, cock silk culture and fun is a variety of combinations, only such posts can be spread. The core is how to have a very strong idea of the Internet culture, can be popular on Weibo.

Finally, Lin concludes:

"First, as an Internet innovation company innovation is fundamental, leaving the innovative products, no matter how strong the ability to promote, flicker ability, other aspects of innovation are not." Product is the core. Product technology and product innovation is the core of the entire company.

Second, although Millet made a little achievement, but we are very lucky, we are standing in the rapid development of the internet trend of a member, more than two years we have walked down there are many places do not do well, products, quality, after-sale and the internal management of the company have a lot of imperfect places, we are also in full repair these deficiencies, Hope that in the future the better, the inadequacies of the place also please understand.

Third, mobile internet is a very big industry, we think this industry only with the millet is impossible to do, we hope that a lot of companies with us to make the industry bigger, big enough to accommodate a lot of very successful enterprises, these enterprises to promote each other, competition, the whole industry to do to grow together.