Mouchangqing: Estimate the cost, flow and effect of various online promotion methods

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Two days ago, I shared a "website promotion method cost estimate" picture on Sina Weibo and Tencent Weibo, which was welcomed by many microblogging friends and was broadcast on Tencent Weibo more than 60 times. Later, I looked at this generalization method cost estimate of the picture summary, found that there are many deficiencies in the content. For example, there are some promotional methods did not mention, more importantly, there is no evaluation of the effectiveness of the various promotional methods, that is, the level of user conversion rate.

Today I hereby make a summary of the amendments, which can be considered as the basis of the enhanced version. This time not only increased the "brand effect" "User conversion rate" and other 2 new important indicators. The previous estimate of human cost was also revised. Before the manpower cost estimate, I is according to the workload to consider, but the real manpower cost, should be the staff's salary cost to be more accurate, therefore this manpower cost high and low, I mainly according to the executive staff's salary cost to consider. Among them, the high, medium and low 3 grades, in accordance with Beijing's wages as an example, we can understand that the rating for the low, wages in the treatment within 3000, the rating for, the salary in 3000-8000. Rating for the high, pay more than 8000 of the treatment.

In addition, the new brand effect and user conversion rate of 2 indicators, the brand effect is mainly done above promotion, to the website brand image and the popularity enhancement, enhances the website user's trust feeling, said directly is will have more people to search your website, to the website brand word Baidu index has the direct influence. "User Conversion rate" This indicator is even more important, is the ultimate effect. Different channels to obtain different IP number, but eventually generated registration, the number of users generated transactions. "User Conversion rate" is an assessment of the flow quality of each extension channel. Of course, the user conversion rate often, but also to see the quality of their own website products, but this is too vague.

All kinds of online promotion means effect evaluation see the following figure

In fact, there is a very important indicator did not write out, that is, the price of various promotional channels. For example, the expansion of the window, although the user conversion rate is low, but the cost of money is not high, operating well, cost-effective will be very high. "Cost-effective" this standard is more vague, if you can promote every means to achieve the ultimate, can be "cost-effective" to do very high, the key is to see who to perform and operate. Hope this diagram can give some just started to do network promotion company, have certain reference. Because of their limited experience, the practice of the promotion means is also limited, so also do not guarantee the high school indicators in the map, analysis is correct, welcomed the above some of the promotion means to achieve the ultimate friend, together to exchange corrections.

New network Promotion Exchange Group 14 group 68995769 Welcome to join the Exchange

2010-5-12

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/258.html (reprint please keep)