Mouchangqing: On the innovation of advertisement form of advertisement Alliance

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Attentive friends may find that several of my sites have no affiliate ads, because my site is webmaster class, although the Alexa rankings are very high, but the actual flow is not as big as everyone imagined, and now most of the alliance ads still rely on traffic to make money, especially the CPC ads Pay-per-click, If the site traffic is not large, hanging alliance ads is not very cost-effective.

In fact, I have also tried Baidu Alliance and Google Alliance ads, but the time is not long, mainly testing under the advertising effect. At that time hung 1 months of the Baidu Alliance received hundred yuan, the same position I as a monthly advertisement sold I can make more money. Hanging Google Alliance is more cup, not hanging up to 1 months, was malicious click, account so innocent was sealed. It was just that, when I was about to hang up the 2 affiliate ads, I was expecting it, just to test it myself, to be more certain of the fact.

Now also often has the promotion of Advertising Alliance Staff add my QQ, if the other side asked me to do the league ads do not, I directly replied that Cpc,cpa,cps all do not do, only to do monthly advertising. Mainly because my current site is saturated with ads, if there are many advertising positions did not sell, I might consider the free location to try some league ads. After all, many well-known websites are also doing alliance ads, such as Youku, Zhongguancun these have been hanging Baidu Alliance theme ads. But if there are any affiliate ads that do not occupy the existing advertising position and do not affect the user experience, I might try to do it.

In fact, the soft text is also a form of advertising, the material to be advertised cleverly hidden in the article, write good ad soft, not only to achieve the purpose of publicity, but also to the reader to bring the harvest, and thus will not affect the user experience. and soft text can be published in various forms to different platforms, than the traditional network advertising more convenient. It is not taboo to say that I have written some of the experience of the article has incidentally helped some companies do ad, but those articles are also written on their own real experience, so the feedback is very good. Some of the software is even the highest number of views and comments in all my blog posts. For such an article, I have a sense of achievement, because I have won a win or even 3 win.

Recently I have found a particularly creative form of advertising, and use their own blog to do the next experiment. In this afternoon, the results of the experiment on my microblog, but also attracted a lot of bo friends of concern.

Picture: Add an ad to your blog

After the launch of this micro-blog, Lu continued to have more than 200 friends to my blog onlookers, I can see that we are very interested in the form of ad, a lot of friends on Weibo asked me how to achieve. In fact, I was through a website called "Picture-view Advertising alliance" to achieve. In the afternoon a friend on the QQ to recommend this site, I went to see the next found is quite a feature. Just can meet some of my requirements, in the position of the saturation of advertising, do not need to open up new advertising positions, through other forms into new advertising, increase advertising revenue. So I registered to experience the next.

This ad alliance is characterized by the ability to identify the images in the Web page, and find out which sites visitors will be interested in to advertise the system. The ads are cleverly embedded in the image through a newly developed advertising engine. Let's show you a few examples of ads that are easier to understand.

For example, everyone on the internet to see a very ordinary picture, a boy playing the guitar on the railway, will feel this picture and internet advertising contact? Please keep looking down.

Advertisement example: When the mouse moves to the trousers, will pop up the pants related commodity information.

Advertising example: Move the mouse to the guitar, the "Guitar" text advertising information

In addition to the above graphics and text advertising form, there are pure picture ads, product ads, rich media advertising and other forms, more examples of advertising can go to the official website to see. Personally think that the form of advertising, more suitable for a number of text-rich industry sites, such as those who do shopping products information site, the article often has some of the products of high-definition pictures, will look at those articles are also on these products have potential to purchase the intention. If you have a corresponding purchase link in these pictures, you may be more likely to stimulate the user's desire to buy.

In addition, it is not necessarily the form of advertising alliances, some sites do not stunt through this money. It's like experimenting on my own blog to recommend my own website instead of making advertising money. So that their own station group of users in circulation. Some free resource-rich medium and large websites, can be in the picture content rich channel, uses such advertisement form to recommend other channel's related product, thus uses the user resources maximization.

For example, some of the scale of the site, they have to do commodity information, but also in the sale of the corresponding merchandise. Previously just in the Commodity Information page plus the corresponding advertising position recommended to guide users into the purchase of goods page, now through the map as the form of advertising, reasonable layout, perhaps more to stimulate the desire to buy users, so as to obtain a higher rate of purchase conversion, those who recommend advertising can also be saved.

Now the advertising alliance between the competition is increasingly fierce, especially some ads relatively good sales of the industry sites are not willing to do the alliance ads. Therefore the traditional Alliance advertisement wants to obtain more website's favor, often has each kind of innovation. For example, today's "visual advertising" is a form of advertising innovation, but the form of innovation, must grasp a yardstick, can not affect the user experience. Remember the first video of the previous video ads, is also regarded as an advertising form of innovation, in many Web pages directly broadcast video ads, but seriously affected the user experience, and eventually eliminated. And some ad alliances, is in the ads to match the user-specific innovation, such as Baidu's precision ads, can analyze the user's history of Web browsing behavior, thus matching the user interested in advertising. And I often focus on the Youku, also often see their advertising in the display of innovation, such as suddenly the ads from the video player jumped out, appear more real dynamic.

Today is also a sudden whim to write this article, the article is written to this, hope to see more advertising alliances with different innovation, so that owners can have more choices, more willing to launch the Alliance ads. Let China's webmaster compatriots are rich.

2010-9-29

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/289.html reprint please keep