Mouchangqing Talk about 6 ways to promote small and medium website

This afternoon to attend a party to help the guests, the topic is small and medium Web site profit model and promotional means. After discussing the profit model of the website, I went to the business. I am familiar with the network promotion is not able to communicate with you, a little regret. Before Mouchangqing wrote "Medium and large website effective promotion method". In order to make up for this afternoon's regret, so in their own blog to share with you the individual feel that small and medium-sized sites suitable for the use of some promotional means. Mainly divided into two parts to write, do not spend the promotion and spend money promotion, targeted at the different types of small and medium-sized sites. Today, we are mainly sharing some of the means of promotion without spending money.

This method is mainly for some rely on registered users, or the number of visits, completely rely on online advertising as the main profit-making way of small and medium-sized websites. Because they initially have no direct profit model, unlike E-commerce site, as long as the targeted users, you can immediately make money. For example, such as entertainment, leisure, information, some of the site, there is no direct profit model, the need to accumulate a certain number of registered users or stable access, if the start by spending money to do promotion, it is not cost-effective, the site is difficult to persist for a long time. Now let's talk about the small and medium-sized website can do some of the promotion of not spending money.

One: SEO (search engine Optimization)

Today, some of the promotional means is actually a long talk, I am mainly to summarize. A website in the absence of funds, but also want to obtain very targeted traffic. SEO is the best means, and entertainment, leisure, information-type site is particularly suitable for doing. Because these types of site keywords, unlike e-commerce site of those keywords, will directly produce economic benefits, so generally not how many people to do bidding rankings. and the number of searches for such words is particularly high. So there is a very high value of SEO, now a lot of entertainment nature of the site, rely on the SEO every day to get a few w IP. To give a simpler example, in Baidu search "Youku" "Tudou" appeared on the first page of some small sites, on the basis of the optimization of the two-day search volume of dozens of WIP word, as long as the first page, easy access to a few w IP every day, you can put online advertising money. Detailed SEO specific practices, you can look at this article: http://www.muchangqing.com/post/10.html

Second: Forum Promotion (Soft article promotion)

Forum promotion is my first to learn the means of promotion, but also I have always felt the lowest threshold of promotion. As long as people will go to the forum post, they will do this. Forum promotion is also very simple, first of all, identify your site targeted users what kind of forum, or what kind of plate. Before the beginning of a certain preparatory work, the more popular forum and plate are collected. Then prepare the corresponding soft wen go to a post, and then through the flow statistics analysis in which forums which version of the IP to obtain the most, PV conversion rate is the highest. Then focus on these forums to promote. Detailed Forum promotion Aspect article, I have written two articles before. Everyone can look at: Forum propaganda method Refinement (upper) (middle) two articles

On: http://www.muchangqing.com/post/6.html

Medium: Http://www.muchangqing.com/post/7.html

Third: Question and answer website promotion

The website of the question and answer class, individual feel is also very suitable for small and medium website to promote. This and promotional tools, a bit like the seo+ forum to promote the complex. Because of the website promotion, the main thing is to do some and your site related keywords, is their own man-made questions from the answer, in the title you want to do the keyword, so that users in the question and answer site search These keywords, your ad posts are easy to see. And the current question and answer website traffic is also very large. Baidu, for example, is the 2nd-largest channel of traffic. Because the question and answer website advertisement pastes, is the user through the keyword search discovery, therefore the user pertinence is also particularly strong.