Movie Film: Social demand by capital manipulation of the pan-entertainment products

In the eyes of artists, film is an art, in the eyes of investors, film is a business, in popular culture, movies are entertainment, and in the minority culture, the movie becomes the tool that the audience uses to satisfy the desire for expression and to acquire the sense of being, for example, the film we see today, in strict sense, I think it's not a movie, It is the "spillover effect" of the growing demand for social and recreational needs.

The appearance of the barrage is the result of the manipulation and guidance of social and recreational needs.

The era we are in today is an era of social and recreational normality, and even people with social barriers can easily make friends through the Internet, and the popularity of Internet communication technology is making socializing a popular one. And entertainment is becoming a necessity for people to adjust their lives, to give up the popular entertainment, meaning the loss of gossip and the grasp of information brought about by the security. Like the Internet ungrateful "bomb screen" why things, in front of peers will lose the right to speak.

The normalization of social and recreational activities equates to the cancellation of the usual sense of social and entertainment, where people need to constantly acquire physical and psychological satisfaction, to make demand necessary, to become accustomed to desire, to push social from shallow to deep, and to encourage entertainment to become an ever-intensifying sensory stimulus. Once stopped, people will fall into emptiness and insecurity, as if abandoned by the world. The underlying reason is that all sorts of social software and rampant entertainment programs are still in the market.

Business behavior based on the expansion and backlog of social and recreational demand is a derivative, a speculative act manipulated by a mercenary businessman, the "spillover effect" mentioned above. The appearance of the movie shows that the popular media is becoming more and more prominent in the Pan entertainment tendency the appearance of this tendency is guided, under the action of the results, the movie film itself is a pan-entertainment performance, reflecting people have been dissatisfied with the film inherent sensory stimulation, and then want to further become the entertainment culture participants and manufacturers.

The movie is a "pseudo culture" hidden under the cloak of minority culture.

Minority culture is relative to the mass culture, the reason why "minority" is determined by the interest of the crowd itself, the small number of aesthetic, they love a certain thing, and the mass culture holds a "conservative" attitude, and even publicly denounced the various popular culture is not. For example, rock music in China is a minority culture, rock fans often do not want to develop into a mainstream culture, and popular music is generally resistant to feelings. Such a group of people together constitute a minority of the rock culture.

Anti-Watch movie, a game-screen enthusiasts will not because of this preference and refused to go to the cinema to watch the normal film, and will never to maintain the interests of the minority, the purity of the exclusive mood, instead, but hope that this hobby to the public, become a part of the entertainment assembly line. This is because the screen enthusiasts themselves are not really a small crowd, love the formation of the process with too many contingency and curiosity of the ingredients, in most cases, playing screen enthusiasts are fans of popular culture, and the barrage is just a novelty in the process of a chance.

Minority culture is able to call it "culture", because the thing itself with a certain cultural attributes, such as antique collection, such as Han culture, rather than simply under the birth of new technology under the minority behavior, film movie is at best a phenomenon, not to mention "culture." In other words, the curtain culture is a hidden in the minority culture under the cloak of "pseudo culture", it is the attitude of the minority culture spread to the mass group, and just, the latter in a variety of entertainment fast food and novelty culture of the crazy bombing war has already lost the ability to distinguish information.

Film culture should remain independent, just as products should not blindly cater to users

Today, Bo public smile has become the common pursuit of popular culture, whether it is a TV program or theater performance, everything in the posturing to the culture to do a superficial treatment, the audience in which, in order to obtain a brief pleasure and give up the meaning of the questioning and realistic thinking, replaced by a lol. Culture, lost its independence under the frantic pursuit of business.

Should film as a culture be flattering and pleasing to the audience, or should it guide the public's aesthetic and values? This is a problem that often happens to internet product managers. A great commendable product is to blindly cater to the needs and habits of users, or through reasonable guidance to cultivate the correct healthy behavior habits of users? For now, most Internet products, like movies, have chosen to cater to customers for commercial gain.

Not long ago, I saw an article said Zhou is the best product manager, because he is very accurate to the user psychology, for example, most users are lazy, so there is a "one key clean" design, because users have the fear of computer poisoning psychology, so there is a thriller red exclamation design. In my understanding, people should develop the habit of keeping the computer system tidy, instead of "cleaning up" like dirty socks that have been saved for a week. If my computer is poisoned, you can gently tell me that there is no need to pose to frighten me. You take advantage of the weakness of the user's human nature, I think you are a calculating man, Zhou not the best product manager, but the most "bad" product manager.

Film is the same, not just to cater to the audience's taste and give up the art of perseverance, reduce artistic taste. A great film as a great product, should be in front of the public aesthetic to maintain an independent and tough posture, after the appearance of the game, some cinemas even set up a film theater, I think this is not only a kind of vulgar performance, but also popular culture to commercial interests compromise.

Wang Xiaobo said: "Everything in the inevitable towards the vulgar." What happened today, we should have expected.