Much-concerned domain name ". url"

As the world's top Web site resource for enterprise applications, the ". url" domain name has attracted much attention since it was opened for registration. Countless experts in the industry compared to enterprises in the Internet and mobile Internet unique logo, enterprises to seize the Chinese global top-level domain name ". Web Site" is the trend.

Inner Mongolia Victoria Group was founded in 2003, is a department store retail, commercial real estate, supermarket chain three major industries as a pillar, diversified into a large private enterprise group. group responsible for further promotion of online visibility, thinking of registering "Victoria Group." Chinese top-level domain name. To this end, he found the network company.

It is understood that the international top Chinese domain name ". Web Site" was included in the first batch of ICANN Chinese domain name application list in 2011. April this year formally into the global Internet domain Name System. As the most suitable for the Chinese online habits of the top-level domain name, with easy to remember, easy to spread, easy to enter and other characteristics, August began to open the register, rich domain name resources, enterprises can choose, creative many excellent domain names.

To his surprise, in addition to the registration of the corresponding "Victoria group," the domain name, but also free access to the network companies to provide mobile web sites, mobile apps, micro-site three mobile platforms and the corresponding operational extension services. These services include: mobile platform to build, access to mobile web sites, mobile apps and micro-web sites, such as production services, the network provides a wealth of marketing operations services, including free app clients to the Apple and Android Market, free of micro-letter website to the micro-letter platform to assist the website planning operation promotion activities, Provide operational data analysis results.

The industry believes that the Chinese network companies to subvert the traditional domain name model, creativity will play ". url" domain name as a brand identity and mobile marketing engine business value, to create a new service model: The Domain name registration, mobile platform construction, content hosting, mobile promotion, such as integration to form a complete application service chain. This marketing program can give full play to the ". url" domain name as a brand identity and mobile marketing engine business value, effectively solve the enterprise (especially small and medium-sized enterprises) because no personnel, no technology, less money and difficult to achieve mobile marketing status quo, Also get rid of the enterprise because of multiple service providers of mutual prevarication and cause mobile marketing difficult to operate the problem, time-saving and efficient. With the advent of the Chinese internet age, this application model is generally optimistic.