NET net action continue SEO position continue to fall

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Although the first half of the title is said "net net", but we first put aside the first half of the sentence, first said Seo.

In my opinion, white hat seo work, nothing more than three main points: content, channel and mechanism. Content from needless to say, outside the chain for the emperor, content for the king, Word, the importance of content also self-evident. Channel is the platform, content published to what channel, is a high weight site or low weight site, is the forum or news source, different levels of the platform, the effect of the SEO. mechanism, you need to explain it a little bit. SEO in China after more than 10 years of development, has formed an industrial chain, in this industry chain, someone is responsible for content creation, someone responsible for the content (outside the chain) released, someone responsible for evaluation, someone responsible for site code optimization, someone responsible for platform construction, and even some people in the industry chain intermediary and node, How can this industrial chain be connected? This is the role of the mechanism. In short, it is the benefit.

Explain the three points of SEO clearly, we again say net net.

NET Net road map

This round of net net started in 3721.html ">2014 year April, according to official reports, will end in November this year. The net action of this round is different from the numerous net nets in the past, we can find a road map from the net net. This road map coincides with the three main points of SEO work. The first is to crack down on network rumors, including Qin, Shire, such as a group of opinion leaders won the bid, these people are undoubtedly content creators, of course, the source of the rectification content, incidentally, a number of rumors sites and illegal web sites were closed and required rectification. Then, the net began to point to the platform, the impact of larger events such as Baidu audio-visual transformation, fast broadcast of the sense of fines, this is the most platform governance. Cut the source of the content, close the illegal platform, is able to play a "net net" effect, but as long as the net strength of a weakened, new content and platform will be "Spring wind and health", so net action special mechanism, to cut off the Internet from the production of false content to the delivery of such an industrial chain. This is also the recent crackdown on "paid news report" The basic logic, CCTV two sets of finished people, and so arrested.

Through the above carding, a discerning eye can be seen, net action almost recruit to point to SEO core position. Although, there is a certain deviation, for example, the crackdown on Internet rumors is mainly carried out in micro-blogging, but SEO is almost the birthplace of commercial rumors, such as the platform is mainly targeted at the video platform, but the text platform is also necessary to renovate, and these platforms are the main SEO channels; The main target is the television station, but the high weight news website almost already became one with the television station. Therefore, the net of the impact of the SEO can not be overlooked, especially the follow-up impact.

NET NET to SEO influence

Although net action is larger, and the scope of SEO is small, mainly around the Baidu search "wandering", but also mainly concentrated in the commercial field, but because Baidu needs to cooperate with net net action, so for SEO work is conductive impact.

First, net net action forces Baidu to adjust algorithm. This is very good understanding, Baidu has increased earlier on the illegal content of the site and content of the clear, this is the content of the pure response. In the rectification platform, Baidu algorithm also has no copyright video content made clear. At present, cut off the industry chain, Baidu also began to adjust the weight of the news platform, increased the news source site clean-up efforts, some low-quality news sources and business color strong news sources were cleaned.

Second, net net action knocked out the position of SEO. Content, platform and mechanism are the three main positions of SEO. NET action, the creation of false content to reduce the writer, can publish the original content of the platform, or reduce the weight, or be closed, or audit strict, these positions of the fall, increased the difficulty of SEO, but also increased the cost of SEO.

Third, net net action may be more fatal to SEO. SEO can develop to today's scale, the most important point, the author thought is the industrial chain, formed a content creation, release, monitoring of the industrial chain, but now the original industrial chain by all aspects of the attack, such as the original, may not be able to publish, can be published, may not be able to board the important position. In the old industrial chain retreat, the new industrial chain is also forming, this is from the media marketing industry chain, micro-credit marketing industry chain. Whether the new industrial chain is healthier than the industrial chain remains to be seen.

At this point, SEO is self-revolutionary-forced.

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