Network News editing staff: "The Press festival is also our holiday!" ”

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    this year's press festival, for those who have passed the "journalist state test", will obtain the journalist card of the network media news editors, don't have a meaning.

    October 29, the National Internet Information Office and the state news and publication of the SARFT Joint dispatch, will be in the national news website formally implement the journalist card system. This means that from now on, news websites are consistent with the traditional media, and the network media is formally integrated into the same standard and unified management.
    Network news editing staff finally can justifiably say: "The press festival is also our festival!" "
    My site, as the vanguard of the Central News website, has already had about 200 people who have obtained a journalist's certificate. It can be said that this is the network media, especially the Central news site in China's current public opinion in the pattern of the role of the increasingly prominent requirements. In fact, news site editors have long been not just doing some collection, reproduced news articles, such as duplication of work, but like traditional media reporters, to focus on strengthening the content of original, graphic and thematic planning and so on. This is also in line with today's news site editing staff positioning.
    However, in the future, news site reporter positioning will be this?
    Not long ago, the news of Sina chief editor Chen left a sigh. Some experts say this marks the end of the era of Internet media editor-in-chief, and the deeper reason is that with the advent of mobile internet and social media era, portal users, the loss of market value is an indisputable fact that the traditional portal model has gradually marginalized. The portal is no longer the new media of this era, but becomes another form of "traditional media".
    In fact, not only business portals, but also the main portal of the PC-side news sites are facing the same dilemma. "Content + advertising" The traditional mode of profit has become obsolete, micro-bo, micro-letters, mobile apps, such as the representative of the new media products, along with the popularity of smartphones. In such a rich and diverse and convenient product application, the traditional portal even if there is more good-looking content, the user's attractiveness will inevitably be dispersed weakened.
    Thus, in the tide of mobile internet, the traditional portal is also changing, such as stepping through the news app, WAP station to transfer the traditional portal user migration to the mobile end. Grasping the contents of the hand, grasping the product, both hands must be hard.
    Regardless of the content or product, to do well, must grasp the user's pain point, must have internet thinking. Because the traditional media is for people to see, and the new media not only to show people, but also for people to use. The difference of one word means the change from "reader" to "user". It is hard to make a difference if you cling to traditional thinking. Thus, the integration of media development has become inevitable. In this context, those who have a breakthrough in traditional media boundaries thinking, master a variety of terminal equipmentThe new network journalist with the ability to operate will be reused. This may be the future of online journalists.