Network promotion method of medical website

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Network promotion methods are many, have seen a cow man summed up more than 100 ways, some people put these 100 methods all tried, the results are not ideal, because not every one is useful, different sites, different positioning, so the audience is also different, so we have to target, for different industries of the site, Take a different approach, then do for the medical website to promote the network should pay attention to?

First team member. The establishment of medical website promotion team members need us to think hard, everyone needs to have everyone's role. According to each person's work division of labor is different. We can initially determine the composition of the team members.

1, site planning and operation of a person, has a certain degree of data analysis capabilities, as well as site planning experience and market experience, familiar with customer needs, understand the market.

2, a website programmer, responsible for some program preparation, according to the site function complexity to recruit the right level of programmers.

3, the website art One, designs conforms to ued the page, and is responsible for some company's picture, Flash,pdf,avi and so on website material processing.

4, the website edits 1-2, is responsible for the website renewal, the soft article writing and the release.

5, network promotion personnel 1-2. For example, links, blogs, forum signatures, soft text, search engine optimization, message and other ways to promote.

Such SEO team greatly expand and flexibility, such as can be converted into a website operations team. If each member of the team can be a master of their work, the strength of the team will be immeasurable.

Second promotion method. The promotion method of the medical website should have pertinence, must pay attention to 2 points, ⑴: Find the object, ⑵: Increase the customer's trust degree. Of course, increase customer trust is not cheat others, as the owner of the medical site, the hospital must have a strong, powerful technology, through the network marketing to promote, this is really for the sake of patients, otherwise, that is cheat, irresponsible, such a hospital shortage is not long.

The author of the following will be through the network of Thai hospital to promote the interpretation of the Thai Hospital Network marketing is very successful, there are many ways is worth learning.

1, soft article promotion. In some high flow forum to write soft text, such as Sian Women's Forum, Sohu,,163,mop,tom and other sites to promote, expand visibility

2, blog promotion. Select some of the PR value of high blog, such as Sina Pr=7,sohu pr=7,163 pr=7,bokee pr=7 Blog contains a large number of users, in these sites open a large number of blogs, and add a lot of friends, write soft text to promote.

3, six: Youku, cool six, potatoes, and other video playback site contains very high traffic, you can ask these sites to make some creative, innovative video, embedded in these videos ads.

4. Search Engine Optimization. Search engine optimization can make the site in search engines and good rankings, thus bringing a large number of users, how to retain these users on the basis of high-quality content of the site, high-quality site content plus search engine optimization is the foundation of the success of the site.

5. Public service marketing. Holidays provide customers with some free, useful, electronic magazines, e-books, greeting cards, of course, these e-books, electronic magazines, greeting cards must be innovative, creative, so that customers feel warm, so that customers will actively help you spread, and also help you promote the company's website, in addition to greeting cards, electronic books, but also can be valuable articles, Pictures, animation, video, small software and so on. Fangtai Hospital is doing very well in this area.

6, Event marketing. Can be a website with an event topic hype, let netizens talk about this topic, expand the popularity of the site. If the site has the strength, also may plan a network activity, the joint influential website promotes together

7, Word-of-mouth Marketing. I personally think that this is very important, the Golden Cup is not as good as Word-of-mouth, Word-of-mouth marketing has the following characteristics of the marketing method of high success rate, strong credibility. Some people may ask where good word-of-mouth comes from. Word-of-mouth marketing of course must have Word-of-mouth, Word-of-mouth can be marketing, I personally think that the medical site to get a good reputation is a difficult thing, because he must be the biggest to meet every patient, for all the patients think, this is not every hospital can do, As long as one patient is dissatisfied, the patient will tell his family member, friend, and his friend will tell his friend that, over time, people will form a bad impression when they mention the hospital. Fangtai Hospital Word-of-mouth Marketing is very good, now has become the heart of Changsha people's only liver disease specialist hospital (can see how the Thai hospital is actively through public service activities, Word-of-mouth marketing).

8, please the third party website to write soft text promotion, such as digging the shell net, cattle business Network, the world's managers, these sites contain a large number of loyal users, and credibility is very high, if the Web site to write soft text to promote, will greatly enhance the brand's visibility and brand value, of course, if you can soft Wenfa in some portal site, it is very good.

9. Database Marketing. This network marketing a good choice, but many hospitals did not make good use of, so that neglected his effect.

10, mail promotion. Mass mail, of course, the content of the email must be novel, useful, ornamental, otherwise others will treat it as spam, medical website can write some life in the message of small common sense, health care content content.

11. Advertise. In the advertising alliance to launch CPL ads, the cost is very low, the effect is good. Ad League can choose fruit, reach smell.

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