Nine horizontal three longitudinal depth analysis website marketing strategy sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

You can read this article in the white busy I feel honored, I hope that the short 3 minutes of reading will help you. Nonsense not to say, cut to the chase, today's internet everyone is in the network marketing, right, is everyone in the network marketing. This paper systematically sums up the whole link of network Marketing from the depth and breadth, and has a guiding role for the novice or practitioner of network promotion to understand the concept.

This article through the shop promotion, the network News promotion, the forum promotion, the blog promotion, the search optimization promotion, the pay advertisement promotion, the video promotion, the mail promotion, the network public relations maintenance and so on 9 aspects through the plan Creative 3 depth design to narrate the comprehensive network marketing concept and the simple instruction.

1th: Through the network shop (Taobao, have AH, etc.) Network Promotion Battalion Guide:

Today's Taobao, Ah, Pat has been deep into the hearts of about 50% of netizens, how to achieve the sale of their own products or services? In fact, sales through the shop is not difficult, at least not difficult to 90% of the practitioners have over the point, shop sales rely on what? Brush credit? NO, is the integrity and click, click to determine how many people know you, integrity determines how long you can live. So how do you design a store? What about the store? How to promote it?......

Decorate shop: 1. Store name, must choose to remember and contain your product keyword 2. Category naming, contains your product keywords and methodically 3. Baby name, keyword and long tail word to be just right 4. Store maintenance, be a diligent person, Meet the ranking rules of Taobao and so on to manually set your baby over time and cycle 5. Shop promotion, everywhere no longer, even you give friends the process of chatting is an excellent way to promote. 6. Conversion rate, someone know want to let him buy, and this by know to buy will need a communication skills. 7. Repeat customers, of course, it depends on your integrity and value of things to attract back. In fact, every small part of the promotion of online shop can talk about 2, 3 hours also say not finish, this article is to bring you a comprehensive network marketing battlefield cognition, most of them are point to the specific operation details I will be gradually updated, please look forward to.

2nd: Through the network news release included (such as science and technology, etc.) network promotion Marketing:

Do you watch the news every day? I guess few people watch TV, what about the Internet? For example, Baidu News channel, Sina information, I think everyone is watching, different hobby people pay attention to different channels, then do you think so: one day you can see on the Internet News your business (or you personally) related reports?

How to carry on the network news promotion?

The author believes that through the network news to achieve a traffic increase at least from the following points to practise: 1. Analyze your audience coverage 2. Content design and interactivity of the News 3. With the "time" into, at least until now I do not like to see yesterday, I do not know you do not feel the same? 4. Understand the relevant hotspots ( Sometimes it can be irrelevant hot spots), focusing on the two words, such as the President of the United States today was assassinated, it will be the next biggest hot spot. 5. The title of the news headlines is about 6. Content Pragmatic Not retreat 7. The content writing has the skill to use pours, inserts, the classification and so on 8. The press release time and the release place's fastidious and so on.

3rd: Through forum BBS (post bar, Tianya, etc.) Magic Network Promotion Marketing:

What do you do on the Internet at ordinary times? Watch TV, watch the news ... And then go to the Forum! The Forum is undoubtedly the most popular place, if you in the well-known forum mixed moderator level, then your marketing is absolutely 120% of the big benefit.

But most of the forums are strictly censored, naked ad, will also be naked shot, then how to build a regime under the White Terror? The solution is still there, for the consolidation and development of your regime you have to at least: 1. Use a user-friendly and meaningful ID of 2. At least one acquaintance face 3. See More Posts, Even post (non-advertising) 4. A lot online, you can remember those 1 years only to a netizen? 5. Establish authority (Prestige), the simplest is with your business related questions such as you can "dedicate" the answer, long you have a certain "leader" prestige 6. Advertising stickers must be soft, the softer the better, the content of the post must be high quality, Useful to the net friend 7. Perseverance, the last laugh is the best.

4th: Through the well-known blogs (such as celebrity blogs, etc.) to achieve Network marketing leader perspective:

Promotion of people will generally raise at least 3-5 blogs, generally speaking, Sina, NetEase, Sohu, Baidu at least you have to have an account bar! And then what? You will find that the industry you are engaged in (and can also be your business scope industry) has more than n celebrity blogs. I will not say the exact like the recent popularity of micro-bo, the popularity of the rushing (the author of my QQ microblogging initially opened the time is a celebrity invited, seemingly now the public test @wujinzhi Welcome to the onlookers OH), I look forward to one day can be "on the hook", The person who has been certified at least marks the people who are in the industry, and then what? The effect is that you have a lot of fans, and your words and deeds are measured by others as a yardstick. Think of a remarkable effect!

If you love to write a blog, I think you must have a pursuit, become the pursuit of famous Bo. Then, the net Sea, blog Millions of people, the well-known blog is only a few thousands of people, and by the vast number of netizens are in hot pursuit of a mere dozens of people ah, so that become famous Bo not overnight, but also through the "as (such as writing)" to attract a large number of visitors and fixed user base, For example, the beginning of the 08 I just contact Baidu space, once used 19 days to attract 100,000 of the traffic, of course, the main is playing, it is really a blind play, just a feeling: I wrote someone else would like to see, feel really good fun, no other.

Open Blog is also fastidious, usually at least should have: 1. Good blog Name 2. Perfect blogger information (if you want to fill it up) 3. Clear Industry Classification (do not write today entertainment gossip tomorrow to write the history of the epic Taoist scriptures ...), no focus on the classification you will never become a famous Bo 4. Modest Act, pragmatic writing Bo, write Bo when the matter does not write an article 5. More interaction with netizens, especially those who give you advice or comments on the 6. Treat your blog as your own child (if not as a lover) ...

As long as you work hard, hard work, I dare not say you will become famous Bo, at least 1 months to stabilize 1000 of the daily traffic is no problem. You know, this is your hardcore fan!

5th: Through SEO optimization (Baidu, Google, search and so on) to guide the network promotion marketing:

SEO, we are not unfamiliar, search engine optimization technology, network Marketing, one of the core of SEM, you may say that I have never been on the internet Baidu Google, yes, you are engaged in the computer may you avoid into Baidu search results in the trap misunderstanding, but you know that Baidu is asked to search every day a billion of times, the Internet elite more Or how little is known about the Internet? It is obvious that most people do not understand the search skills, if you understand that the bid is already over, no bid Baidu I am afraid also over. So still want to study SEO, even just to prove you in Baidu search results in existence.

SEO is an art, art skill. I do not agree to the SEO as a technology, but more disagree with him as a sales, he is a network for the sale of the art of skill, is not very mysterious but not so advanced, very studious but not overnight. Do a good job ranking always to the spirit: let people find you, let you recognize you, let people have faith in your products, let people and you have a relationship (transaction), let him come back again, do SEO only adhere to the principle that you will not go into the misunderstanding, can be a lasting seo down, seo content too much, Here will not do the introduction of the meticulous, interested in Baidu can be an SEO expert enthusiasts and so on, for further understanding.

6th: Through paid PPC (Baidu, Google, Yahoo, etc.) to achieve rapid and efficient marketing:

Want to get the most out of the way? Do you want to visit fast? That PPC is the preferred option, but it's a means to burn money, yes, to burn money. If you do not have the support of the consortium or if you are merely a personal station, this is not easy to rely on PPC, once you rely on PPC you need to have enough in mind to prepare, I know a friend of the day by C out of more than 2000 RMB, so unless your product is profitable enough (enough violence is also OK), otherwise not recommended, But it is necessary to understand his principles. PPC and other paid promotion of the detailed operation of the article, I will be finished in the near future, please look forward to!

7th: Through the network video (Youku, KU6, etc.) to enhance the brand marketing concept:

The most direct and most attractive is the video clips, like ordinary netizens I also all day in Youku viewers funny creative video, and then talk to friends and the interaction with him. The genius of the video is his creativity, good ideas can make your video flying all over the sky, how to effectively find a good idea and express it? We need to study it in depth. High-quality video generally includes: 1. The reasonable distribution of near-Cosco lenses 2. The stability of the shooting 3. The content of the full and attract the eye 4. Load playback fluency, I think half a day can not play the video, I am afraid will be shot!

Reasonable around the above points to shoot clips of your video, and then release it, there will be unexpected effect of OH.

8th: To realize the memory of the repeat customer by email new customers to develop and promote marketing:

The earliest network promotion way, the most lasting promotion way, the cheapest promotion way, the most challenging promotion way, the most worthy research promotion way. Five most mail promotion is not a wave of fame, get mail database cost is low 100 block almost can get 1.5 million "valid" email address, and then 100 can "hire someone to send" 1.5 million mail, you see 200 dollars, before and after 1 days of "communication" time, you say cheap not cheap?

But, a penny price, this is half the truth! 1.5 million addresses valid? It's hard to verify. 1.5 million arrival recipients? I don't think you have any idea what you're going to do to verify it! A mass mailing arrival rate of 80% is good. Then you need to consider that 1.5 million of the address is efficient, message arrival rate, the arrival of the viewing rate, after viewing the click-through. I have roughly calculated this number, hiring people to send mail 1.5 million can have 50,000 even if it is a miracle, don't be surprised, this is the truth, where is the problem? The problem is that you do not realistically and objectively conform to the actual use of the number 1.5 million, in other words: you waste resources. So how do you do it? Who's going to do it?

This question has an almost 30 page length, a half sentence is difficult to introduce clear, I will write related articles in the late, impatient friend you can buy this "actual combat network Marketing-Network promotion classic case Strategy", and then squeeze 2 weeks of "amateur" time to read it.

9th: Through the network PR as to achieve positive maintenance to achieve brand marketing:

Baidu "Delete Post" search results more than 5 million, why? Because too many enterprises need, came into being is the network public relations company, they collect the money to eliminate the disaster! I would like to say that the network has a negative message can not be deleted, think about Sanlu events, sky-high barber events ... Network is not like television, the network has been carried out by the explosion of all-round three-dimensional transmission, and the speed of transmission can be described by the "second speed" to describe the network is towards a unified integration, coupled with the use of the collection of small stations and so on, good things do not go out, bad deeds miles, now is a bad thing can be "One night wake up, overwhelming", The cause may just be a complaint from the end of the Earth, perhaps a mop open letter.

To deal with the negative information of the network, have you done? What are you supposed to do? The answer is simple: as long as you do it carefully, you will be able to do it well.

This article through the Network marketing a general summary to tell (shop promotion, network news promotion, Forum promotion, blog promotion, search optimization promotion, paid advertising promotion, video promotion, mail promotion, network PR), due to the space limit for each method is to be a little, no detail of the method and skills, Maybe friends will be very depressed, don't worry, next I will be in order to publish at least a detailed step-by-step article every week to share the learning, if you can't wait to learn these skills, then you can buy this "actual combat network Marketing-Network Promotion classic Case Tactics analysis" and other related books to browse the study, today's Internet knowledge is definitely the richest, but there is a common flaw: network knowledge is too messy, so few web sites are systematically to explain a way or a learning, learn a knowledge of a skill more or more to operate practice more thinking and pondering, The use of learning is the hard truth, optics does not mean not to learn. (unconscious 4000 words, 2.5 hours passed, stop pen here)

This article first Wu Jinzhi blog http://blog.sina.com.cn/hbhdwjz by SEO Expert enthusiasts QQ Group of friends to provide finishing material!