On optimization of user experience degree of decoration Company website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

On optimization of user experience degree of decoration Company website

The purpose of the enterprise to do the site in the author roughly divided into several parts, sales, brand, hybrid, it is not difficult to see the purpose of doing the site and small and medium-sized Enterprises Network marketing is similar, small and medium-sized Enterprises engaged in website construction and optimization work is mainly to form conversion rate, bring actual sales benefits, expand a number of sales channels, Today, I would like to talk about the optimization of experience degree and the influence of conversion rate.

1. From the point of view of the viewer. Enterprises through the site to generate conversion rate, must be the primary station in the viewer's point of view to analyze the overall site, simply said that the browser want to see what, your site can not realize the views of the browser and solve the problem, such as the author of the industry's target customers in the search "Hefei decoration company which At this time the viewer's idea is to obtain a better local price-performance decoration company for decoration Services, the browser may choose two aspects, 1 is the third party answer appears decoration company name, 2 is the key word in front of the decoration company website, most visitors will click on the official website to search for results, so in the click to enter the official website, Through this keyword to introduce the browser to decorate the company how to do a good job in the guidance of the website and the friendly nurturance, these need to be engaged in the Decoration Enterprise Webmaster focal Point station in the visitor's angle for it to provide the resources and solves the question;

2. Home as simple as possible. Decoration Company to do the new station and the best choice to choose a simple home layout, relative to the author has a lot of difficult places, the application is Touch Board Web site, relative functional implementation and modification of the limitations are very large. Decoration companies belong to the architectural design industry, home should be simplified processing, a home page Rich corporate Web site may be used by viewers only 20%, complex web site appears bloated, touch plate-type site in this disadvantage more obvious.

3. Channel page and content settings. The main channel page of decoration company includes "Project Case", "design Team" "construction site" and "workmanship", etc. most of the visitors to the company's Web site serve their clients, and the viewers may need to obtain the necessary knowledge accumulation and problem solution from the content of the website, such as from " In the construction site "to inspect the technology and knowledge accumulation of the company, from the" Project case "to obtain different styles of the effect of the map as a reference to their own home.

4. Main content. Decorate company website Target customer's conversion rate needs to use the website pertinence content to produce the website and the visitor's stickiness and the correlation, from the visual and text to the full station in the viewer's perspective for analysis and layout, the author saw a lot of Hefei peer decoration Company website, a lot of the whole is the home page and content pages of the keywords more prominent, For example, the home target keyword "Hefei decoration company" "Hefei Decoration Company" and many other overlapping appear in the text title and classification before, excessive requirements of the home keyword density, may be useful for optimization but for the user experience will have adverse impact, while the content is the same, the appropriate content embedded keyword is OK, Here I suggest that the keyword can be set to long tail settings. Decoration company website article content should not be optimized for the purpose, more need to browse the experience and content stickiness and demand analysis, to solve the actual needs of visitors and questions as the main criteria to increase the site's attention.

5. Attention to detail processing. This is mainly to decorate the company's website overall art, for example, columns, tones, content pages, the bottom bar, such as art processing, more is the selection of content illustrations, decoration company is the architectural design industry, home tones as far as possible using warm color system, columns and content can be used cool or light-colored different collocation, concise design, Create a sense of calm and individuality.

6. Provide direction for visitors. Generally choose to browse the company's website users are likely to be the target customers, for the immediate need for decorative design of the owners, he needs to know a lot of knowledge, such as decoration before the strength of the company, the establishment of time, production qualification aspects of the inspection, In combination with their own needs from the site to get their favorite style design and process knowledge and so on, so decorate the company website, such as "Project case" in different styles of classification, "construction site" in different time and style of the site situation, "process knowledge" Interior decoration Four stages in nine stages of the different knowledge of the process analysis, "Decoration of the book" to provide from the hard loaded to the soft decorative layout of the different knowledge to meet the owners from the preparation of decoration, style, design, material selection, construction, soft loading and maintenance of the overall information acquisition, provide a whole chain of information.

Written in the last

Decorate the company's website relatively more to pursue the actual conversion rate of the site, the author from the Hefei region to do Baidu to promote the decoration company website can come to this conclusion. These details of the design for the Decoration Enterprise website user Experience degree of promotion has substantial significance, but these aspects by the majority of decoration enterprises and the use of Touch Board web site decoration company ignored, good site experience design can better for the industry to provide more advertising investment results, more can retain the eyes of visitors and business concerns. Above by the Hefei decoration company http://www.hfls.cn/info.asp?base_id=5 original editor, access to Baidu and SEO, such as the latest information! Enterprise SEO Exchange Group: 87474714, Gathen Please note: A5 marketing I came.