On the creative optimization strategy of bidding promotion

Key words determine which part of the crowd to show our ads, and creativity determines what the potential customers see is what content of the ads, and the creative quality will indirectly affect the ranking of keywords. It can be said that the position of creativity in the bidding is second only to the key words, but many do bidding enterprises or laymen often ignore the importance of creativity, they take for granted that the bid to decide everything, so the birth of a keyword pricing tools, etc. Little head bidding assistant to give you a detailed explanation today.





good ideas can attract more search users http://www.aliyun.com/zixun/aggregation/34447.html "> click Ads, thereby increasing the click rate to bring more potential customers to our business, What is more important is that good ideas can get better keyword rankings at lower prices (the quality of the ideas affects the qualities), conversely, if your creative writing sucks and doesn't take into account any of the keyword matching and relevance issues, even if your bid is several times higher than your peers, you don't necessarily have a good ranking.





many enterprises deliberate pursuit of quality but ignore the importance of creativity, in Vuronge before how to optimize the quality of the article mentioned that the quality is determined by 4 factors,





1. Click-through 2 relevance 3. Creative Writing Level 4. Account History Performance





we can see that the correlations and creative writing levels of these 4 factors are directly related to creativity, relevance and creative writing level will directly affect the click Rate, and Account history is determined by the rate of click, relevance, creative writing level of 3 factors together, that is, we want to get good quality, Must write good ideas, quality can be seen as the 4 factors collectively, blindly pursuit of quality often let us do not know the wrong, write a good idea is the fundamental.





creativity is very important, write good ideas, many bidding account problems can be solved. Key words and prices are not the whole bidding, creativity is also very important, to do a good job of marketing, save costs, improve conversion rate, you must write well creative, then how to write high-quality ideas? Let's talk about how to write ideas today.





　　If you are learning SEO origin, then writing creative is relatively simple, why? Because in SEO, we know how to write the title, description, keyword to search engine more friendly, this is the most basic things, and auction account inside the creative, in fact, and SEO in the title, description writing method is basically consistent , but bid to promote the idea of more than a wildcard, the use of wildcard keywords will be different with the user search words and automatically match keywords, and red, attract users to click. So what are the techniques for writing ideas?