On the difference between SEO and SEM and the first step of SEM

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Guide: Do not know to engage in the SEO industry netizens, sometimes in the dead of night, the heart will not feel a bit sad. In recent years, the search engine to give SEO practitioners more and more living space pressure, the simple stack can be ranked to the home page of the beautiful era has gone. Now seoer have to change their minds if they want to go on.

SEM Chinese meaning is the search engine marketing, belongs to the marketing skill; SEO Chinese meaning is the search engine optimization, belongs to the technical skill. Simple SEO Just do keyword ranking, from the current search engine environment, for the entire marketing team has not reflected what value, do not believe that you can search a commercial vocabulary to see the first screen in Baidu can also see do the natural ranking of the site? So if the SEO to continue to exist must have to do the thinking of SEM, then what is the difference between them?

In short, SEO is to let users know that there is such a product, if the use of leaflets analogy, SEO is to send out the flyer, as for the user after reading will have what reaction, SEO will not tube, and SEM is through the analysis of user needs and market environment meticulously concocted a flyer, Then send it out to let the user buy the product based on the contents of the flyer. Therefore, the combination of SEO and product marketing planning is SEM. In an image example: SEO is like a gun, and SEM is like in this gun next to add a person, a gun lethal is limited, and a person and a gun lethal is immeasurable, because people have ideas, and then with the killing skills, such a combination is perfect, So SEO to want to change into an advanced SEO must have the idea of SEM, used as the idea of SEM to do SEO in the entire marketing team to occupy a place.

SEO to convert to Sem I personally think it is also very simple, the first step is to know why you want to do this keyword ranking. How to put a keyword into the search engine's predetermined location, this is a seoer need to consider the question, and what kind of keywords can give me the actual profit and what kind of keywords can create a favorable sales atmosphere for their products, this is a marketing staff need to consider the issue. All with the product set out, focus on the market rather than stare at the search engine, from the nature of the search engine came from the data flow, and how to change these flows are inseparable from the market. Close these two points together for consideration so you're starting to get started with SEM. < This article from the point reading pen: http://www.ds1234567.com writing, thank!>