On the four most effective ways to promote the network of small and medium-sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, with the rapid development of the Internet, the state has paid more and more attention to the development of E-commerce strategy, according to the news that our country will have 1 trillion investment in E-commerce, e-government projects in the next 10 years, more and more traditional small and medium-sized enterprises also apply and carry out network marketing, market competition is growing How the modern small and medium-sized enterprises in the market in the rival, the next to talk about how small and medium enterprises to promote the network

I. Extensive information dissemination

First of all major industries to join the Business-to-business website, the enterprise information released in every corner of the logistics industry, so that customers more easily find you. The world's greatest car Marketing master Girard, is the world sent business cards, so only 12 consecutive years on average 6 cars a day to sell the Guinness Book of Records, so far no one beyond. If you also do the internet every corner of your "business card", you still worry about the single?

Enterprises can also and major industry portals to carry out in-depth cooperation, simple can join the senior members, or in the portal site to invest in network advertising, the use of industry portal traffic for enterprises to do the promotion, thereby enhancing brand awareness.

Second, search engine marketing

Search engine Marketing (SEM) brings the flow is very considerable, the general website 60% to 85 of the traffic is obtained from the search engine, so now very enterprises are starting to focus on search engine optimization (SEO). I once saw a logistics company, hired a large number of people to optimize the site optimization Enterprise site, but they are not the main optimization of a website, they optimized a lot of corporate sites, to ensure that the search engine can find his company, do not say this method is good, but can explain the importance of the company's search engine optimization. Also some enterprises directly to do Pay-per-click Advertising (PPC), so that the effect is fast, but also the cost of relatively high, but some small and medium-sized enterprises specializing in the recruitment of the Commissioner is responsible for monitoring the bidding rankings, so as to control costs, statistical return on investment, to achieve investment optimization. In short, regardless of SEM or PPC, are enterprises through the search engine to improve the turnover rate of the method, if the effect of quick choice of PPC, long-term strategy can choose SEM. If you can find your company by searching for a keyword in a search engine, your business phone will be very busy.

Third, blog marketing

Blog Marketing has been a few years, but in China is not mature. In foreign countries, there is a group of professional blog marketing crowd, to write blog for the occupation, the maximum monthly income can reach 75,000 U.S. dollars, the average is 6000 U.S. dollars. At home, a lot of bloggers are only interested in blogging, or building n multiple blogs just to increase the chain, there is no writing something substantive. The essence of blog marketing lies in the contention of the right to speak through the original specialized content, establishing the Trust authority to form the personal brand and influencing the readers ' thinking and buying. Therefore, enterprises should pay attention to the brand image of enterprises and establish the authority of the industry. When your traffic has a certain accumulation, what you said in the blog will also form a power, customers will trust you, there is the need to first think of you, so that your performance is not thriving?

Four, micro-blog Marketing

Micro-Blog Marketing is a new way of marketing, a bit like blog marketing, the biggest difference is the immediacy and spread quickly, very suitable for logistics enterprises to promote the network. Because the microblogging platform has broken the "dry" shackles of the original region, knowledge and stratum of people, it can be based on common preferences and experiences to form social groups, share information and initiate public action.

In China, Weibo has just started, but it has also developed alarmingly. Sina Weibo since the August last year, according to a rough estimate, the current number of users are approaching 10 million. As early as August 2009, Sina Micro-bonnet test period, vancl as the first batch of registered micro-Bo Enterprises, relying on micro-bo Direct promotion of information, pull sales. VANCL President Assistant Xu Xiaohui told reporters that in the Vancl stocking only three days, its use of micro-BO virus-type promotion, reached thousands of sales miracle. In China, up to now, including Dell, East Airlines, L ' oreal and VANCL, such as Internet marketing-sensitive enterprises on Sina Weibo to open up experimental plots, through viral marketing means to create brand effects, improve sales.

In addition, enterprises in the micro-blogging platform can also carry out a variety of clever marketing, such as: through the personification of the way to help enterprises and fans to establish a relationship between the purchase and sale of emotion; Micro-blog promotion is very specific, your site is a popular site, you can go to the portal, such as Sina Weibo (http://t.sina.com.cn), such as logistics enterprises can go to 156580 mobile phone distribution network. In short, to find the right people to promote, transformation will improve. I also see a lot of logistics companies have registered micro-blog, targeted in the selection of Web site promotion, the early layout of micro-Bo marketing this piece, the Internet is very demanding opportunities, you seize this opportunity, you can be the next success is you.

The above is the medium and small-sized enterprises to promote the most effective four ways, as well as other promotional methods, such as mail marketing, QQ Group Promotion is one of the methods, but the effect is generally, not one of the introduction, there is an interest to search for relevant information. All roads lead to Rome, enterprises as long as the use of a good network marketing tools, do fine to do through a promotional way, then, the enterprise is not far from success.

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