On the importance of content originality from the rise of A5

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The internet industry, especially the SEO industry has been circulating this statement, that is: "The content of the king, the chain for the emperor." Many seoer will take this sentence out of context to understand that: for the site, the site's article is very important, but more important is the outside chain. But I would like to say that this understanding is absolutely wrong, but also a lot of novice webmaster's site is the important reason for K, perhaps some webmaster will be to me this statement, but you reader don't hurry, and listen to me slowly.

We all know that the content of the site has a very big impact on the site, on the one hand, the site can be more than a collection of keyword rankings, driving more from the long tail of the keywords flow; on the other hand, can make the site weight to promote faster, the weight of the site up, ranking naturally followed up, the collection also followed up Every webmaster knows this truth, want to let their website can be included a little more. Then, according to the "content for the king, outside the chain for the Emperor", in other conditions relatively similar circumstances, should be the site's collection, the higher the flow will be higher. So, let's take a look at my Site Yjbys Job Network and A5 Webmaster Network some relevant information.

Yjbys Job Search Network:

A5 Webmaster Network:

From the above two screenshots we can see very intuitively, in the PR, the weight of the same situation, although the Yjbys job search net in the number of Baidu to reach 9740000, far more than A5 webmaster net 165000, but its traffic is far less than A5 webmaster NET, this is why? The reason, I think it's mainly about the original differences in the content. My Yjbys Job Web site content source and A5 Webmaster network different, A5 webmaster net article mainly from its user contribution, we all know that A5 editor for the submission of the strict audit, therefore, its website of the original content and the relevance of the article can be guaranteed, And my Yjbys Job network is a recruiting site, because the company members in different recruitment sites will publish the same recruitment information, resulting in a lot of recruitment information on the site is not the only, so for Baidu, after the release of the recruitment information is not original, of course, this is also all the recruitment site a soft rib, This is just a demonstration. We all know that the search engine to the original article will have a high weight. So for almost the original content of the A5 forum, all of its articles ranked naturally not low, traffic will be quite high. In addition, because A5 users are more than individual webmaster, stationmaster gathers many places, installs the Alexa tool bar the proportion is relatively high, we this kind of website is very low, therefore according to the Alexa estimate flow rate than our CNZZ statistics actual flow, wants to be low half, certainly, also has one very important reason is the user group question , A5 users are mostly personal webmaster or internet practitioners, they have a high degree of loyalty to the A5 Information Center, "head" is relatively high, and our Yjbys Job network users are mainly fresh graduates, when they find work, they will not log on to our website, This is one of the important reasons why our traffic is not as good as A5.

Said the content, let us again to talk about the chain, after all, "outside the chain for the emperor."

1, Links and reverse link

I personally like to link the chain into links and backlinks, in fact, links can be included in the reverse link said, but I think the link is a controllable outside the chain, and the general sense of the reverse link is not controllable, you may be sent in the A5 forum, you may also hair in the webmaster network, Although the chain of these stations are better than the quality of the chain, but the collection of articles of the site is also a great stand. If your site is not related to the site collection of your article with the chain, it is not conducive to your site is included, which is what I will mention the relevance and the pan-relevance of the problem.

2. Friendship Link Quality

For example, my station is the recruitment site, that my friendship links to if the site is a recruitment category, that is related, if I do a shopping site, medical and other types of Web sites are irrelevant. Unrelated links will reduce the number of search engines on your collection.

and the pan-related is my site is to do campus recruitment, links to the site is to do high-end talent recruitment, talent training, such as resumes such sites are pan-related. The relevant site to the weight is the highest, the pan-related second, unrelated friends best not to do, will reduce the search engine on your collection.

In summary, we can see that "the content of the king, outside the chain of the emperor," this sentence itself is not wrong, for any site, content and outside the chain are very important two aspects, but if this sentence understood as: The chain than the content more important, so should be more than the chain, and content can be collected and copied to increase. Then it is likely to backfire, and eventually lead to a new station by K, the old station down right!

Above is I through to my fresh graduate job-seeking net and A5 stationmaster net some analysis to get some sentiment, hoped for everybody new old stationmaster to have the inspiration, thanks!

This article from the Yjbys Job search network: http://www.yjbys.com/, reproduced Please specify the source, thank you!