On the importance of rational deployment planning within the chain of Web site

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For a professional seoer, site optimization needs to pay attention to the site's internal chain and outside the chain, often a lot of webmaster will easily ignore the planning of the chain of deployment, always think that outside the chain optimization is kingly. In fact, the chain in the entire optimization process occupies an important position, a site within the chain of reasonable deployment, you can make search engines on the site crawling more in place, add site collection, thereby effectively improve the site page in the search engine rankings. The importance of rational deployment planning within the site is embodied in two aspects:

A reasonable internal chain deployment can reduce the site bounce rate, increase the PV value of the site.

Within the chain is to guide users into the site inside the page, how to do a reasonable internal chain, the criterion is the bounce rate. The important principle of the inner chain is to see whether the inner chain meets the needs of users. Some people like to do back chain, the most is linked to the home page, some people like to link to their own important directory pages, these links are invalid links, for users, these links do not bring any effect.

The deployment of the chain needs to see the location of the link to the user whether there is demand value, in the time to save the user needs, the most likely to meet the needs of users. This is the key to the internal chain deployment, we can not because of the role of the chain to do within the chain, but to improve the user experience of the attitude to consider the deployment of the chain.

Second, the site within the chain to help the site inside the weight transfer between pages, improve the overall PR value of the site.

The quality of the anchor text link directly affects the transfer of the weight of the chain link, and the Anchor text link can be weighted up the traditional content. Anchor text to explain, enhance, supplement, expand the role of reading, can two-way increase the content weight, that is, increased the content of the current sub-page weight, but also increased the link to the page weight.

The role of the chain anchor text is to play an explanatory role in the content page do not just do the target keyword to point to the chain, when the article appears in the target keyword combination, not only for the target keyword optimization, but need to explain the combination of words. If only the interpretation of a single noun, will be the search engine that is the internal chain optimization over, this inner chain is not get any weight, quite do some useless inside the chain. It is important to note that the combination of words can not be separated, because the combination of the meaning of the interpretation is different.

Anchor text can not often point to the home page or directory pages, otherwise it will be the search engine is too much optimization, thus affecting the weight of the site within the transfer of the page. Anchor text links need to focus on relevance, anchor text in an article can not be too many times, the proposed 1-3 best.

A complete and good inner chain system is like a spider web, can guide the search engine to the entire website crawling, enhances the user to the website viscosity, enhances the website the rank.

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