On the Internet "free try" marketing technology

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Do the optimization and you can sit back and relax? The weight of the site can be high enough to enter the pocket? In fact, a lot of webmaster face is "inquiry volume high, low turnover" situation, this is because the customer service technology is not good?

A real case of "free try" marketing technology.

American best-selling book "Harvard Classics" marketing myth do not know stationmaster know not to know, in fact this book was in the library, waiting for the dust slowly cover it, and then it will be like other books like the next shelf! It took tens of thousands of dollars to sell 18 sets of Harvard classics, and eventually the company won, Even the book has been selling on the shelves until now, how do they do it? Four words-free try!

The company sent a letter to his customers, which said: "The We will be at your nearest branch to provide you with a complete set of" Harvard Classics ", this set of books is free, you will have 7 days to review it, if you do not like, you can return to us, the postage will be paid by us. "Although the success of the book could not have been the result of this sales letter, at least this letter has brought tens of thousands of customers," he said. Books "without paying any fees!" This sentence itself has a great charm, you need to know that "people are love to take advantage of".

First: Give the customer a driving force.

Customers enter your site, there will be hesitation in the heart, take a do LED light bead site. Consumers may consider the specifications, models, quality of LED lamp beads, in the yellow pages of the major enterprises to do contrast, this time if you do an LED light bead Yellow Pages, how can you from a large number of corporate sites stand out? Some webmaster put forward a free trial method, the fact that he succeeded!

"Free Try" marketing technology the biggest advantage is to be able to hook up the customer's desire to give customers a driving force. The customer wants to buy your things, but he is still a little hesitant, free can let you eliminate this hesitation, stimulate the reader to pay!

Second: "Free try" marketing techniques in several ways.

There are a variety of free ways, the "free probation" approach mentioned above may not be very suitable for the modern internet, and here are some of the more common free marketing techniques

Taobao store free marketing "n Piece of mail": Taobao shop for customers want to mail in the heart, often give customers the relevant package of mail-related preferential measures: "Buy 2 package Mail" "Full 300 package mail" ... Wait, this is a stimulus to consumption.

L Free Marketing "free gift delivery". Buy a product to send n pieces of goods, many now do clothing to send bracelets, may be these bracelets that is a few cents of the cost, but it is able to stimulate the consumer's desire to buy.

L FREE Marketing "free evaluation". Do skin care free to put you test skin, do health care products for free to help you measure blood pressure, do the financing of free to help you analyze the VC ... Wait, wait. This free evaluation is also a way to attract consumers.

The above is a few common free marketing methods, limited space here not to do one by one, as long as mastered the "free try" marketing technology, the way to achieve free is diverse.

This article is from Beijing campus culture Construction Company: http://www.bjpenglu.com starting A5, reprint please indicate the source