On the misunderstanding of mass marketing of the website Mail

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In the company is mainly responsible for bulk mail software technical support, a long time, the mail marketing also summed up some knowledge, not to say experience; look at the internet on this aspect of the promotion of the effect of a lot of, some of them are on paper, is a waste of time, here a list of several:

One, pictures and pictures of the effect of mass mailing good.

If you have a professional web designer, do a simple and informative pictures of the mail to send the group is no harm. But most users who need to send bulk mail do not have such a soft environment. The content of mass mailing, it should be concise and clear, so that the recipient first glance at the past know you want to express the content, there is no need to make a very fancy, but to gild the lily. If you use a message, you need to pay attention to control the size of the message, including the size of the email file and the size of the message content. Email file too large, serious marketing delivery success rate and send speed; too much content, who would like to see it?

If the mail is dropped into the Junk mail box, the effect must be very poor.

Undeniably, enter the junk mail, the marketing effect will certainly be reduced, but the influence is not very big. Why not? You can first look at my previous analysis of the causes of Spam and solutions: "mass mail into the solution of spam" (http://qunfa.abot.cn/post/lajiyoujian.html), from these factors are not difficult to see, the so-called spam, Only the recipient server or recipient mailbox Security level settings, it is difficult to strictly define. That's why some responsible mail service providers remind users to check the trash bins regularly to see if they have useful content.

Third, send at least hundreds of thousands of mails a day to call Mass.

It is true that the bulk of the demand for wide-spread network, but do not forget the purpose of the net, is the second "more fishing." Therefore, mailbox marketing should be targeted. Some marketers in the purchase of bulk mail class software, heard that can send 300 million mailing address, is excited, do not think, the world's internet users with email how many? even if no one, but also to pull a few down from Mars. And these people in different age, position, industry, can be interested in your products, one of the most estimated. As the saying goes, "would rather kill 1000, also do not miss one." "This is just a mistake to kill" 1000 ", you mistakenly killed" 10,000 ", pay the cost is not too high?

In short, bulk mail is a very practical network marketing means, as long as the application of proper, do not go into the wrong, the effect of a multiplier. Finally, the old rules of writing articles on the A5, leaving their own web site http://qunfa.abot.cn, Welcome to Exchange.