On the model and pros and cons of foreign trade e-commerce

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, in the chat with friends, talk about foreign trade e-commerce issues. Although these years have been tossing hospital network marketing, but E-commerce is not completely "deserted", overseas marketing is still inkling. Today, the small spell and everyone to discuss the foreign trade E-commerce model and foreign trade in the process of some advantages and disadvantages, so that you take less detours, more to taste the sweetness of business-to-business, or Consumer-to-consumer.

E-commerce mode of foreign trade

At this stage, the foreign trade E-commerce application of a wide range of major three models, as follows:

1 Foreign Trade B2B/B2C/C2C mode

Foreign trade E-commerce in the B2B/B2C/C2C model, that is, the use of international Trade classic E-commerce platform, such as: Alibaba, global resources, HC Network and other overseas marketing activities. This model is relatively mature, but also is currently more popular with enterprises, but, third party foreign trade E-commerce platform also has deficiencies, such as high input costs, more enquiries, buyers are also more concentrated, the severity of the enterprise, please weigh.

2 Search Engine Marketing model

Search engine Marketing (SEM) can be said to be the most widely used in foreign trade e-commerce, in addition to the regular SEO natural marketing means, can also use the search engine paid advertising to promote. At present, the electronic commerce of E-commerce SEM platform is still Google, Bing, MSN, Yahoo mainly, which Google is absolutely "one elder brother", I believe that a lot of E-commerce website operators to Google AdSense are not unfamiliar with it? Especially in the early stages of SEM, The Google Advertising Alliance is a good choice.

Recently, small spell found a very interesting phenomenon: Baidu 5.20 Big update, Baidu ranking algorithm has been a new adjustment, more and more English websites appear in the Baidu search results, this is not a foreign trade e-commerce opportunities?

3 Network Integrated Marketing model

In the 10 days of the small collage SEM series of tutorials, small spell once mentioned a point of view: Network integration Marketing-enterprise survival, do foreign trade e-commerce is also so. Only the full use and integration of Internet resources, the enterprise's information on the Internet to maximize the delivery of e-commerce in foreign trade to obtain a very good return on investment (ROI), and this model of capital investment and effect are controllable and measurable. E-commerce in foreign Trade network integrated marketing model, the main means of business-to-business, business, Consumer-to-consumer, SNS (Facebook, Twitter, Youtube), search engine marketing (SEM), e-mail marketing, forum marketing, video marketing and so on.

Advantages and disadvantages of foreign trade e-commerce

believe that full-time to do business-to-business or consumer-to-consumer children's shoes are clear fact: foreign trade e-commerce, can be said to be a "fat sheep", has enough to attract you many reasons. However, the foreign trade E-commerce this "fat sheep", is not so delicious. Can say, foreign trade e-commerce This wade, very muddy, very deep ... Below, the small puzzle analysis under the foreign trade e-commerce in several advantages and disadvantages, for your reference, think twice before you do.

1 Overseas Market Analysis

Do E-commerce, especially overseas marketing, must have an understanding of the overseas market, know their products have no market, development potential, not every foreigner is a good "cheat". Say nasty, now I eat, use, wear, line, are foreigners playing the rest, do not want to play;

2 Product Link

After the overseas market is clear, next is the product question. What is the quality of the product? is the supply reliable? Is it possible to continue to supply? Before doing e-commerce in foreign trade, be sure to put a good product this clearance, or out of the problem, you swim across the Pacific to find foreigners trouble?

3 Overseas Marketing Positioning

Overseas marketing is foreign trade b2b/b2c/c2c mode, or search engine marketing mode or network integrated marketing mode? These three kinds of foreign trade E-commerce model, in the previous text has been introduced in detail, please carefully consider after the decision, should not blindly put into overseas marketing, blow "sea", floating not to wait to cry it;

4 solve the problem of logistics

Logistics should be the most brain problem in the foreign trade e-commerce, in order to domestic logistics prices, international freight will appear some "weight", which is not affordable by both parties. However, the Hong Kong parcel is a good solution, interested friends can go to Google or Baidu;

5 profit is a double-edged sword

Why countless e-commerce enthusiasts to foreign trade e-commerce? Not see the very attractive profit margins. As the saying goes, no rape, no business, this year's consumers are not 2, international trade has a risk, in addition to prudent or prudent!

On the foreign trade E-commerce model and pros and cons on the discussion here, what is wrong, but also please elegant! Or that sentence, foreign trade E-commerce This wade, very muddy, very deep ... (Article Source: small jigsaw sem Blog http://www.xp-sem.com/reproduced please indicate the source)