On the optimal strategy of website layout

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First of all, the optimal layout of the entire site, basically to be reflected in 3 aspects

Site structure Layout

Second, clear navigation construction

Third, the website page column layout

The first two points, in the SEOX2 chat inside I have already talked about, this article I will mainly introduce the 3rd page layout strategy.

The structure of the site will affect the operation of the entire site, whether users and search engines, like a site with clear structure, and primary and secondary. The layout of the site should first be the user's point of view of the site's users, keywords, display methods such as research, followed by the drawing of sketches, preferably the site layout and keyword content added.

1, the layout strategy of the homepage of the website

Inside a website, the homepage is a website most important one page, he carries the whole station weight assignment The important responsibility, the home page reasonable layout to the SEO influence is very big, in the homepage should recommend the content is our website product or we provide the service, Users come to our station to get the information is your core competitive content, should meet the user's main needs of the premise of downloading to expand the demand for satisfaction.

A lot of stationmaster, in the home page to recommend too much content, especially the medical station, home accumulation of too much content, are some worthless, users do not pay attention to the point, why we emphasize the content of the user's attention, because only we meet the needs of users, will be in search engines to get good performance, Our optimization should be from the webmaster to bring users a valuable perspective, not search engines.

A simple home layout is generally divided into three parts: the head, the middle, the bottom, and in these three big points inside, the middle is the most important, the head and the bottom is generally unified style.

The following is a detailed study of the center (take the product/Enterprise station for example):

Navigation

Should be in the navigation to add at least two Product section page, because our entire website operation and optimization are around the product launches, for other such as: About us, contact us, company profile, the proposal is to consolidate to a page, and to add nofollow tags (about nofollow tags do not understand the SEOX2 can see the basic encyclopedia, previously said in detail. ), reduce the weight of waste.

Slide Show (round chart)

Guided by the following wheel map is our recommended site activities or the best location for products, there are a lot of webmaster actually put in here a lot of irrelevant content, such as landscape pictures, company pictures and even irrelevant to the theme of the beautiful pictures of the site and so on. We should place a product service that can bring profit to our website.

Recommend products or services

Here is the most important, because the user entered our website is to understand our products or services, the first screen (that is, the first screen) is a very important location of our site, where we recommend to our site can bring the maximum value of 5 ~ 6 products, can be transferred according to user needs to adjust.

Case or company qualification

When the user in front already knew our website is provides what product is, they will need to know our product, has what advantage, why buys our website the product, touches the user to contact us to purchase, the product superiority in the second screen unfolds.

Second-line Product/update module:

Below the site can be in the product recommendations, recommended here can be the latest products, but this update module is very necessary, but there are a lot of websites, they will put this update module on the top, such a very unreasonable layout, this module can also play the role of the homepage update drive device, Products and cases are not often modified, you can update the module to drive this homepage update.

2, the layout of the section page

In the layout of the column page, we are going to follow the relevance of the content, whether the content of the column or our recommendation module layout needs to be around this factor to carry out, the column can be set up in a number of ways, there is information flow and graphics and text, according to the nature of their site to choose, the Enterprise Station to compare the appropriate text, Because the product wants to show, the picture is more persuasive than the text; The information class site is more suitable for the form of flow.

Relevance of this factor, in the Update column content is to be around the column core keywords, recommended content is the user's most concerned about and relevant, so that can effectively guarantee the relevance, can also increase the whole station of relevance.

When a user browses our column, he can say that he needs to find the service or product he wants. Here we need to tell them in the column, rather than need a user to find a piece of, a good column layout is intuitive display users want information, do not need users to think, in the title, pictures, The introduction of text, etc. can tell the user what is said below this content.

If it is a Web site, can be in the column to reflect the author, time, category and other information, it is very necessary, there are many users are a fan of a writer, he is very concerned about the author's update.

3, Layout sketch Drawing

First of all, we need to analyze the site's location, keyword, user audience and so on, then to consider the layout of the site this is a reasonable idea, on the drawing of different industries, different operating strategies, different core point planning are not the same.

This article originates from SEOX2, the original address: http://www.seox2.com/thread-45-1-1.html