On the principles of the chain plus and minus points that you don't know

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Outside the chain (external link) is a "revolutionary" topic, recently saw everyone in the major well-known blog on this topic, so I drew a ppt map and we talk about the chain of addition and subtraction principle bar (as long as holding a good mentality to read should be helpful).

The role of the chain, I do not need to give you more explanation or processing, the core is to raise the right to punch. But now outside the chain construction is no longer seoer can unscrupulous, do not have many years of painstaking effort or customer business is destroyed, salted fish is not easy to turn over AH! Before you said that a large group of salted fish has not yet turned over to be dried fish, so the current style of SEO is "defensive counterattack."

The chain also has its own algorithm principles, the following and everyone to share 5 points minus sub-item and 5 points plus sub-item (only bare effect please bypass).

5 minus points

1. Intentional anchor text:

Too many people do outside the chain consider the first factor is what the anchor text, in fact, the search engine to punish these outside the chain is simply too small case. The more centralized the anchor text density (in some keywords or phrases), the more representative of these links to the high degree of interest, it is necessary to artificially drive certain words to row up. This is absolutely undesirable, anchor text must be decentralized, when you ask each other to link to the other people do not control what anchor text, you can let the other party from the definition. Everyone's understanding of your site is different, so the text is not the same, so there will be a lot of natural. If you still can't put down the anchor text, you can also break this article with root. For example: SEO When to do optimization, optimize the need for SEO people to access the time, SEO optimization attention points, explosion teacher SEO video optimization courseware. Root for SEO optimization, than SEO optimization of a single anchor text more good. Special reminder: If anchor text has its own brand + root I feel more praise.

2. Link Emergency Registration:

Who has not been to the emergency dozen intravenous drip (burst teacher once, hehe), that link emergency what is it? Is there such a situation, when you have some rankings have been stalled, or some Web sites are not frequently collected, is not the idea of where to send out the chain? And this action is actually to the accident and emergency department of the drip to find quick performance. As a result of a period of time suddenly a large number of links, if the search engine can detect these links in a short time is easy to be punished by the right. Do not let the chain as the site's strong heart needle, SEO life-saving straw, this is the wrong approach, will only make you more confused deeper.

3. Total Station link mode:

Many people like to do the whole station link (whole station link) feel so that spiders can be more easily found link source or higher weight. My partner and I have always said, with the brain to think, what is the nature of the link? should be to help users find more relevant content, so if the whole site link, there is no so-called relevance. Because it is not possible that the content on each page is related to the content after the link. For example: A page says SEO station inside the path design, b page says is the microblog post skill, the C page says is the Micro letter public account application. If Lao Wang is to look at the search marketing content, that on a page put the relevant SEO content outside the chain is right, but at the same time on B or C on the wrong, because and the old Wang to see the content of the purpose is irrelevant. Isn't there a classic word? Pager is more~~

4. The bottom link would be a pit:

This is the same as (1), too easy to be identified by the search engine. In the footer into the link is the performance of the trap, but I also know that this is the national conditions of China's website, since a long time has been such a pattern. But to be honest, the dregs of things we need to improve, rather than throw out the public reason to stall. Therefore, the simplest way is to do links to the exclusive page, so that friendship has a place to sleep, you know ~

5. Chain-oriented thinking:

The effect of external links is one of the key factors to promote keyword ranking, along with the search marketing awareness, but also to our optimizer or our customers left behind a concept: SEO is very important when the need for a chain-centric approach to do. Chain standard is to link as the core behavior pattern, we do SEO optimization must be inseparable from it, all the links piled into a keyword up the effect of moving. In a certain sense, we all feel that no outside chain is equivalent to no obvious effect. No matter what you think, if you still have a chain-oriented thinking to do seo, then your SEO ceiling may be very low, more likely to hit the bottleneck and doubt it. (More chain standard information can search query on Baidu)

5 bonus points

1. Still need to do the outside chain:

Do outside the chain itself is not wrong, but also SEO must option, but is your external chain of interpretation and gimmick is not just. Overall, the chain is required to exist, is the need to accompany the strategy and the subordinate team to take charge of a project event, for some independent personal small webmaster may be a luxury. In a word, the teacher also likes to have a natural chain, but will not be quick to gain. As long as in the process of doing have this awareness + appropriate occasions on the occasion.

2. Link deployment downstream:

The so-called downstream is your content delivery channels, the purpose of the chain I just said is to let users find more relevant content. And the best carriers of these channels are social media, so links should be spread to content at a level rather than entrance. This requires seoer to have a more powerful processing system so that the links can speak. In fact, the strategy here is that your outer chain cannot be deployed upstream, which refers to what is only sound without shape. For example, there is no popular site group links, there is no interactive page links. These links can not reflect the content behind you, on behalf of the link is a dead end, no sense, the blooming.

3. Active Marriage:

Burst the teacher is not let you go to participate in "crème" also not let you to hook up small mm (after all, have to chronological bar). But in some cases to take the initiative to find some of the media related to your topic, send content, send services, send resources can be, let them pay attention to you, like your things. Then naturally will become you outside the chain of dredging one of the channels, the contribution is actually the same truth. Everyone to their own right, this is a total win, so if you are still in the day to say no time, if how so, that means you are still a choice not enough lazy bastard.

4. Two-way Links:

This is not to refer to the exchange of links oh, I mean the site can not just receive links but do not put links. Because the spirit of the Internet is the exchange of information, content sharing. Each site is one of the substances, when the good things you find should be appropriate in the station to give a link to your users to browse, so your station is living water, not stagnant water. Search engines will certainly encourage such practices, as you are helping users and you are doing the relay. So do not always think that the link is to affect the weight of the site, lower their ranking for others to do wedding clothes. Wrong, big mistake, your pattern left at home, man. In a word, encourage sharing and drive recommendations.

5. Use content to pull links:

Read a few articles before I sent a message, or a small partner will ask, that exactly how to do it? This is a Luliang question, how content does actually do the website you should be most clear. If you don't know what to write, how can someone know what you're going to do? Good content is not being said to be, but digging into your own awareness that something is used as a person. By the same token, the link is not to pursue the technique (how to send, where to send) but to be fair. What is the point of the link, the link appears here whether it is appropriate, whether the link is first driven by the content (traction). You have to learn how to create such a user desire through content, whether you are the title Party or content control or free to send, there is always a suitable for your theme and website, but you need to lengthen the characteristics that belong to you. This will naturally have good links being accepted by moderators or referenced by other sites.

OK, this is the teacher to talk about some of the things, hope to be useful to everyone. Links are useful, but don't mess with them

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