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The relationship between the website and the entity product
The establishment of the site, a lot of it is to promote the role, and further, the site is based on the company's products (services) to play an expanding role. The promotion function of the website is good, the propaganda function of the website is good, the website itself is the existence meaning of the enterprise is for profit.
I have been in contact with many customers found that customers will feel that a site to build, for the company's development is a good way forward. Want to achieve the promotion of profit results, many will consider to do network promotion, but in the promotion of a period of time, customers will find that the effect of network promotion does not have a very direct effect. And the customer will "the profit effect does not achieve" the reason blames the network promotion personnel, thinks their work is not in place.
I believe that there should be a lot of people in this situation.
Analysis of the reasons, to carry out the network, the most important is also necessary is to have a network of your own place, this place can be a Web site, can also be a blog (the rest of the first ignore do not say). Next, the network promotion personnel should be aimed at the customer's industry to promote, will modify the website website program, add the article and so on the website.
Through the operation of the site, for the site to get a better performance in search engines, thereby bringing the site's browsing volume, people by looking at your website to know what products (services). Call the customer again, let the customer communicate effectively, sign, profit.
Description is not a very complicated process, the first piece of physics and chemistry, the site in the above process, what role:
• The network is simply to have a place of its own in the network
• Display the company's products (services) information
• Promotional premise is the site in the choice to do network promotion, through the search engine to find the site
• Customers know what products (services) information they see
• Customer demand here only for customers to finish after the site, through the site left contact to find customer Company
From the above, we can see that the direct communication with the customer is not the site itself, but the company's contact staff, plainly is the person answering the phone. To this, the role of the site is also a matter of ending.
The role of the company's products (services):
• The core of company development
• The core of corporate profitability
• The company to promote the core
• Corporate reputation, the core of all aspects of Word-of-mouth
The website and the company's products after combing, in fact, can also find one of the problems: the development of the website is inseparable from the company's products (services), the company's products (services) affect the development of the Web site, is a mutual and the link between the cycle and the relationship. In other words, a company's website, no matter how good the promotion effect on the network, the quality of their own products do not, in the past a number of cycles, if the company's products (services) have problems, will eventually lead to the development of the company problems.
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