On the relationship between website optimization and SEO and user experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of computer information technology and network, the number of Web sites in the world has been hundreds of billions, the amount of information on the Internet has exploded, increasing the difficulty of people to find the target message, while the search engine appears for the information to find a great convenience, has become an indispensable tool for the Internet. According to people's use habits, in the search engine rankings in front of the site. The greater the chance of being clicked. Conversely, the higher the ranking, the less search traffic it gets.

So many sites want to be able to use search engine optimization to improve their ranking in the search engine, so as to increase the number of visits to the site, and eventually achieve the purpose of the website promotion. The so-called Search engine optimization (searchengineoptimization, referred to as SEO) is to use search engine retrieval principles to improve the purpose of the site in the search engine rankings. With the company's recognition of the network, website optimization has become an important enterprise sales and promotional means, site optimization can not only improve the quality of the site itself, but also to allow the site in search engines have a good ranking. Let businesses save huge advertising costs.

1 website optimization and SEO essential difference

At home, SE0 technology is still in the primary stage of development, many people simply think that "website optimization is SEO", and even some SEO optimization company also only emphasizes how to understand Baidu and Google algorithm, how to improve rankings. Think do SEO on the line, and ignore the site's user experience. Therefore, we need to understand the essential difference between website optimization and SEO.

1.1 Basic ideas of website optimization design

Through the site planning, operation and maintenance, as well as for the website to promote the practice of search engine optimization, we summed up the basic idea of website design: through the site function, structure, layout, Content and other key elements of the rational design. so that the function and form of the site to achieve user-friendly and easy to promote the best effect of publicity, fully demonstrated the Web site's network marketing functions.

The meaning of website optimization design is embodied in three aspects:

(1) User experience optimization

Through the optimization design of the website, users can easily browse the information of the website and use the service of the website.

(2) Search engine optimization

SEO optimization allows search engines to crawl the basic information of the Web page, when users use search engines to find information about the site and arouse interest, so click Search results and further visit the site to obtain information, until become a real customer. Practice shows that SEO optimization can not only make the site on the search engine has a good ranking, but also to make the whole site look easy and crisp, the page simple business effect, so that the target customers can be straight to the theme, give full play to communicate the best results of enterprises and customers.

(3) Optimization of website operation and maintenance

The optimized design website facilitates the daily information renewal, the maintenance, the revision upgrade, facilitates obtains and manages the registered user resources, is advantageous to each kind of network marketing method application, and may accumulate the valuable network marketing resources (for example interchange link, the Exchange advertisement and so on).

1.2 Website optimization and SEO optimization relationship

Site optimization includes optimization of user experience Optimization (UE), Search engine optimization (SE0), and maintenance of website operations. Visible, Web site optimization design is not just a part of the site optimization design, the reason for the site optimization is simply equivalent to the search engine optimization, because the search engine optimization to optimize the impact of the site is very direct and obvious seo,seo. In fact, there is no search engine, there is no sE0: But there is no search engine, site optimization is still there. SEO is dependent on the emergence of search engines, is the development of the network era of the product: the site optimization is biased towards the "site" concept, the essence of the site is perfect, improved, so that visitors satisfaction, that is, the current user experience (UE). With the development of the Internet, website optimization has become the basis of website promotion and even network marketing, and directly responsible for SEO. Real site optimization design is not just SEO optimization. Should adhere to user-oriented rather than search engine-oriented, which is the essence of site optimization and search engine optimization differences.

2 User experience UE and SEO optimization relationship

The user experience (USEREXPERIENCE, UE or UX) refers to the full experience of a user visiting a website, including the user's impressions of the site and their personal feelings. User experience optimization performance in the user needs-oriented, Web site navigation is convenient, the Web page download speed as fast as possible, the layout of the Web page is reasonable and suitable for preservation, printing, forwarding, web site information rich, effective, to help users generate trust. There are no exact criteria for the user experience, it is different with the service color of the website and the way that is different to the crowd, for example, for the Small business website Sometimes the visitor only needs to be able to find the contact method quickly, or can find the product material, the picture and so on accurately, only needs the website the level to be clear, The style is beautiful and the atmosphere can be achieved by proper embodiment.

User experience optimization and search engine optimization is essentially the same, search engine ranking rules are also from the user to obtain information from the habit of consideration, the user-friendly high page is considered a high-quality Web page, so as to get a good ranking. Both in the engine marketing has an inseparable relationship, the real white hat SEO technology should be from the site's user experience. Improve engine friendliness, and then link to the Web site in the engine promotion to achieve the best results.

3 Web Anti-goblets Fabric I strategy with user experience as the center and SEO

3 1 Select target customer base

To build a marketing site, first of all to choose their own target audience. That is, the target customer base.

3.2 Keyword Strategy

Choose a good target audience, followed by the keyword strategy. The user is accustomed to keywords, customer's website, search engine share and market target analysis and set up a list of keywords, this combination of SE0 strategy is more conducive to search engines.

3.3 Traffic Construction

The website traffic originates from the content and the link, the flow goal is the customer conversion rate. According to the site design and audience positioning, highlighting the site in a certain area, some aspects of the specialized positioning, around the center to write and organize high-quality original content, a regular update site content, while doing a good job in the station links, create export links, and PR value of the site Exchange links, in the soft release of the website link. In some forums to promote the creation of link bait, which can bring more traffic to the site.

3.4 Improve user friendliness

But with the flow is enough? but also to let these people come to the site to the site of goodwill, the formation of dependence on the site to enhance the user-friendly nature of the site, after the flow can be converted to customers.

3.5 Member Registration Amount

Users often come, but do not have their own database is not good, so also let users register to leave data, form their own database. This facilitates the future of the database marketing or relationship marketing.

3.6 Sales Conversion Rate

After the completion of the database task is to achieve sales, the role of the site is not only to promote products, its ultimate goal is to sell products.

3.7 Spread of the building

That is, the user's Word-of-mouth legend, if the above steps can be achieved, if the customer really feel good, he will not help to tell their friends around.

Conclusion: A good website should have a good user experience and conversion rate. In order to give full play to the Web site's network marketing value. If users come to the site feel inconvenient, then even if the site in search engines have a good ranking. Will not get good results. Similarly, website promotion is not entirely dependent on search engines, but need to consider a variety of related factors. Therefore, website optimization design should adhere to the principle of user-oriented, to achieve the search engine, user experience and web site operation and maintenance of the overall optimization.

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