On the secret of "hanging people's appetite" in digital title

Source: Internet
Author: User
Keywords Media

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Reading a book, reading a newspaper to read the title, is to say that the headline should be the first to improve the work. But how do you write a title that has a strong appeal? The author has written his own personal opinion on the digital title.

In the Internet Information age today, relative to the content of a Web article, the title is nothing but the most important, a good title to your Web page to bring the amount of traffic is huge, access to the volume of nature also brought commercial value, virtually will attract users, guide user behavior and other important role. Excellent web articles, the title of the content of the site can determine whether users click to browse one of the reasons.

Multi-Media Network multimedia If you have a serious observation, the title with the number is the most eye-catching, in the network digital title in the end how much power? What kind of psychic impact can a number bring to a visitor? How big is the effect of huge data? How good is the eye effect of a headline with a digital voice? Here's a look at the picture.

  

Read the above picture each curious strong will go to click it! This is beyond doubt, why is the number of headlines as powerful as the attraction? There's a secret to this!

First, we take a Lezilai for example: "Spring Festival holiday 7 Days" flower "340 billion" as long as the title, it has been a surprise, people will think of what things, who so good? This produces a coherent digital effect, the reason for such a large suspense, is that the digital contrast is very strong, With curiosity, so can't wait to click to see the content, so that is the number of the use of very clever more astounding, and suddenly caught the reader's appetite

Secret: A very good "heart effect" form suspense, hanging people's appetite

Second: People should not be too little for such 1+1=3, right? The appearance of this headline must make the reader want to correct the idea, easy to arouse the discussion.

Secrets: Causes users to read and message defense, to increase the user experience

Third, the number of titles if the use of good, not only to attract attention, such as the title: "Shopping malls 24-hour price tag" is the most interesting thing, the relationship between the people's livelihood, the title clearly pointed out the "24 hours" this time concept, The real highlight of the title of the bright but not dry to present to everyone.

Secret: Let the headline lively, fresh title, avoid dry hard title

It is true that the use of digital titles in Web content and real-life sales is a very good technique, have a good eye effect, first of all, give people a bright feeling, but also easier for the reader to produce "authoritative", "convincing", if the use of good words, may achieve your unexpected effect.

This article by http://www.pai163.com car Cushion Original Edit forwarding please indicate the source and copyright ownership

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