On the strategy of "target-targeted" domain name in mainstream search engine

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By the Xinhua news agency and China Mobile to create a national search engine "Pangu search" to enable creative domain name panguso.com official online operation, the message aroused concern in the industry, the search market has always been a huge business opportunities, this attractive "cake" so that more and more enterprises involved in the field, Have the layout of the domain name strategy into the search market, which let the author focus on what type of domain name is the best choice for search engine platform?

Search Engine market has great commercial value, attracted many enterprises to explore the field of search market, the search site to enable the type of domain name is also diverse. June 2010, the People's Daily in the launch of "popular search" beta and the goso.cn as the official domain name, after August, Xinhua low-key acquisition of "state search" guoso.cn and guoso.com.cn two domain names, as well as last April, Youku enabled soku.com domain name launched independent video search site, Tencent search platform to enable soso.com domain name and so on.

From the above can be seen, "so" domain name combination type in the search engine market to enable a lot of, in fact, "search" Pinyin is "Sou", but for the search industry for "so" seems to have reached a consensus, such domain names often into some search sites preferred to consider, of course, Other types of domain names in the search engine market is also the majority of applications, its opening and acquisition of a number of cases.

Pinyin domain name has always been the favored object of domestic enterprises, all walks of life to enable the case is not a few, the same, in the search market Pinyin domain name occupies an important share. Baidu as the first domestic Chinese search engine, for the domain name policy deployment more emphasis on phonetic domain name, Baidu In addition to have baidu.com/.cn/.com.cn and other double spell domain name, its products are used pinyin domain name, etc., as well as Google as the Romans held guge.com./.cn/. com.cn and other mainstream suffix pinyin domain name, but also holds the Chinese CN top-level domain name, such as the shortest letter domain name g.cn, google.cn domain name and so on, this shows that phonetic domain name has influence.

Of course, the search engine platform to enable there are other types, digital domain name + phonetic abbreviation type, such as 3G Portal founded YY search using 3gyy.net.cn domain name, English domain name type, such as Google use Hong Kong domain name google.com.hk, creative domain name type, If you should search the use of easou.com domain name, taobao independent search engine "a Amoy net" use etao.com domain name and so on.

According to the latest statistics of the network, the domestic more well-known search engine in the 4th quarter of 2010 Search volume rankings have been released, Baidu to 36.11% of the number of market share in the search industry first, ranked second is the appropriate search, the number of the market accounted for 18.2%, Tencent search city accounted for the rate reached 13.75%, Google China's search volume market share of 11.32%. From this data can be seen, Baidu occupies a large share of the search market, but also indirectly explained the phonetic domain name occupies the search engine domain name application major share.

At the end of the article, the author believes that the search engine business advantage is huge, enterprises involved in the field of the first deployment is the domain name strategy, choose a good domain name for the new search site for the long-term significance, coupled with the search site competition and new projects for the development of the domain name market is also conducive to Future Search class domain name value will be high.

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