On the survival and popularization skills of local websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the increasing number of Chinese netizens, as well as the rapid development of the Internet, China's internet has attracted a spring of the times, many local sites emerged, resulting in local marketing and promotion of Web site greatly increased difficulty. Many stationmaster participated in Discuz stationmaster meeting and so on some stationmaster seminar, everybody competition is intense. We put online marketing and promotion can be roughly divided into two categories, one is on-line, the other is offline. The advantage of local websites is the promotion of the offline, which is not enjoyed by other industries. However, the spread of the online effect of direct impact on the results of the promotion, so small compiled this good summary of the online and the combination of the offline.

The means of online promotion is particularly important, which determines the first batch of users of local websites. Online promotion of a variety of ways, such as QQ group promotion, microblogging promotion, blog promotion, forum promotion, mail promotion and other promotional methods. All kinds of ways have successful hands, of course, also include search engine optimization (commonly known as SEO) and Baidu bid and so on. Now, let's do some specific analysis.

1. Search engine Bidding ranking--regional bidding ranking

Everyone in Baidu browsing the page, whether it is Baidu know or other places, you can see the right there are some businesses put ads. As well as in Baidu Search, the page has a "promotion" of the words. This is Baidu bidding, Google bidding and Baidu bidding almost. Many users search for relevant content locally when there will be accurate advertising, these traffic conversion rate is very high. General customers mainly for local service-oriented enterprises or products direct-marketing site. Because this investment to some grassroots webmaster is impossible.

2. Use Baidu Product for free promotion

Since we have no money, do not do Baidu, Google bid, to do Baidu home products. Baidu Company has its Baidu bar, Baidu know, Baidu Space, Baidu Library, such as free open platform. This resource is also a battleground. Baidu Post bar almost every place in all walks of life will have their own bar, you can through a number of high-quality stickers to attract attention, coupled with the title good relationship, it is certain to have some effect. As for Baidu know is outside the chain weight is very high place, also can drainage. Many people for this to know in Baidu Crazy reply, with links, if done well, can also bring considerable conversion rate. This is the grassroots webmaster necessary way.

3. Tencent, Tencent I love You

Tencent's QQ covers most of China's netizens, QQ space, QQ Mail, search and other Tencent's open platform is also a good place to promote. QQ Group to promote the effect of no doubt, as long as the addition of a few local groups, with the group of owners, plus some marketing skills, you can master some loyal hardcore fans. So everyone will spread wildfire for your publicity, and low cost, good effect, why not?

4. Use local excellent information platform to promote

Local excellent information platform common Bai, 58 and other excellent information platform, we can try to advertise, as well as recruit some friends in the message when the article from the "www.xxxxx.com", the effect is also very good.

5. Make full use of Weibo

Each region will have several local micro-blogging giants, as well as all walks of life. If you sell products, you can find local micro-blogging giant discussion, pay promotion, conversion rate is very high, income is often more than a few times investment. However, this still needs a sum of money and a little relationship.

6. Hype Events, Event marketing

For example, the recent Olympic Games, many businesses take the Olympic Games to advertise. For example, the Olympic Games designated milk or something, or say which one of the football players and the current hot spots have relations, can be used to do soft wen marketing. Not only increase the chain, conversion rate and brand awareness will improve a lot.

7. Cooperation with local businesses and the media

Just talked a lot about online promotion, to talk about offline. Mainly to local businesses and media cooperation. For example, and business cooperation, you can introduce membership card discounts, free advertising and other attractions to attract business measures. Can even have the ability to open a group purchase, or group buy post this kind of business marketing activities. As for the media, such as newspapers, can be put into advertising, such a launch, hundreds of thousands of daily delivery, the effect is very good. Hundreds of thousands of people browsing your ads, conversion rate may be low?

8. Take an active part in government activities and take the government as a backer

Our government is very strong, if your activities with the Government logo, we look at the government, nature love to visit. Or, the government needs to solicit articles that can be posted on the website to raise awareness.

9. Hold parties, group tours, sofa guests and other strong attraction activities

Offline activities are mostly parties, group tours, sofas, such as the temptation of the vast land, such activities can increase the membership of the site's dependency greatly improved.

If the site members are more, you can hold a number of blind dates and other large-scale activities, to expand the scope of the site impact.

Summary: Stationmaster Road Extremely arduous, above is some marketing way, to the website layout and so on everybody must make the different adjustment according to the need, hoped everybody website to do better, the piece of the Internet.

This article by the station a row of elite writing team Suliangcai, from: http://www.donghua99.com Water wood Animation, reproduced please indicate the source, thank you for your cooperation!