On the two means of enterprise station dealing with the instability of keyword ranking

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Your enterprise site has encountered such a situation: when we use all the way to the top of our Enterprise keyword ranking to do the search engine home page, then the site is how to also not to the top three. Or even go up is not stable, in a few days will be beaten back to the original. Many webmasters are very puzzled, my optimization methods are very formal, no use of cheating means, and the recent site has not changed. In fact, I think that will cause such a big factor is the need for the key words visitors are constantly changing.

At each time, the visitor's search requirements for a particular keyword are different. This we can be verified from Baidu, we can find Baidu's search Drop-down box or related search are in constant change. Sometimes our enterprise site chooses a key that is relatively popular at that time to optimize, but after two or three months of friendly, although the rankings have been improved, but the keyword may no longer be "spoiled" by searchers, our site before the layout can not get visitors "favor". This will lead to our site to reduce the flow of traffic, bounce rate increase and so on, and ultimately will lead to the site's ranking is stagnant or declining trend.

How do we solve this problem? How can we make our site get a good ranking? I will share my two points of experience in the next article.

First, you need to understand the potential requirements of the keyword changes

The needs of visitors are constantly changing as time goes on, and the search volume of keywords is constantly changing. And even searching for the same keyword may have different purposes. For example, the author of the enterprise site is the cosmetics industry, the key words are "cosmetics showcase", the search for this keyword may be direct customers want to buy cosmetics, there may be someone in the search for peer related information, there will be other users of the population needs. There is also a situation, this keyword now extends more related products or services, the original is outdated or can not meet the needs of users.

We need a scientific analysis of the keyword requirements. We need to do a comprehensive statistics on the needs of key words. Old users generally have loyalty to our site, will go directly to, and new users will find suitable for their own needs of the site, so you need to change the needs of the key words to make adjustments, add new users click, in order to obtain the trust of search engines in order to long-term stable keyword ranking.

Second, the site internal key words layout according to the user care to decorate

The first thing we need to do is title, we need to select the keywords that users care about, and let the search engine think that the content is related to match the words. Then is the content layout, general website Common layout is: Company Information, product introduction, product pictures, contact methods, etc., is a total advertising of the failure of the product. Page layout to consider the impact of the keyword, relevance, user experience, matching degree, are the site content to highlight, in order to attract users to click and retain users. Because the user is to solve the problem, the site is only to introduce their own products, advertising, this will only increase the site's bounce rate, can not stay users.

Instead, you should put the information users want to know in the front, such as: frequently asked questions, solutions, and finally the product introduction listed, and contact the way just a little place on it. If your site can convince users, he will find ways to contact you, otherwise, your information is no use.

To study the user needs is to do a long-term statistical analysis, because the different times keyword requirements are different. can only in peacetime accumulation and summary, study the law, can have the predictability of the layout of the site content, in order to be in everyone for the keyword ranking when the time to occupy the opportunity. This article from time to time color http://www.heicai.org original, reprint please bring the address.