Optimization of inbound links

We all know http://www.aliyun.com/zixun/aggregation/8486.html "> The importance of external links to the ranking of the site, but also recommend that you do not ignore the role of the link in the station."

External links are mostly difficult to control, and after a long period of accumulation, internal links are completely under their control. Below are a few examples of optimizing site links.

Create a site Map

As long as possible, it is best to build a complete site map sitemap. At the same time the site map of the link on the home page, so that search engines can easily find and crawl all pages.

Many CMS systems do not automatically generate site maps, you may need to add some plug-ins. For large websites, you can divide the site map into several files, and don't put too many pages in each file.

Up to four hits per page

For a small and medium site, to ensure that starting from the home page, four clicks to reach any one of the pages. Of course, if it's better within three clicks, two times is better. With the use of site maps, this should not be a big problem.

You can calculate that four clicks can have at least millions of pages, so the general website should be applicable.

Use text navigation as much as possible

The site's navigation system is best to use text links. Some sites like to use pictures or JS drop-down menu, but the best SEO effect is the text link, so that search engine can crawl, and through the link text to understand the specific content of these columns page.

If you have to use pictures or JS for beauty, at least at the bottom of the site or in the site map should have all the text link.

Link text

Site navigation in the link text should accurately describe the contents of the column, naturally in the link text will have keywords, but also do not stack keywords here.

When you mention other Web content in the text of a Web page, you can automatically link to other pages using the keyword. Backlinks in the keyword is also ranked one of the important factors in their own station has complete control.

PR transmission and flow of the whole station

As long as there is a good overall structure of the site, the entire site of the PR should be very uniform, the top page, column pages second, the content page again.

But sometimes the link through the Web page to affect the PR and the importance of transmission, so that a certain page or a few pages of the PR value and the importance of the increase, these pages are also your key to push the page.

Links to Web pages

Previously said the site's tree structure, but to note that this tree structure is not to say that the article page under each column without links, on the contrary, should be in different columns of the page links to other columns related pages. The structure of the entire site looks more like a spider web, which consists of the main veins of columns, as well as the appropriate links between pages.

(Original on November 2, 2006)